Rascasse Audience Intelligence

MISSIO Audience in United States

MISSIO has an estimated audience of 31K people in United States.

#2989among Singer-songwriter in United States
#32102among people in United States#19422in Music & Radio

The average MISSIO fan in United States is 37.5 years old, balanced, and lives primarily in California.

Its fans are 0.6 years older than the group average of 36.9.

Women make up 47.4% of the fan base, 10.5 percentage points fewer than the group average.

Compared with the other 7767 objects in Singer-songwriter, MISSIO fans stand out for their interest in Lukas Graham, James Blunt and The Devil Wears Prada (film).

Interest is seasonal: April, May and July account for 54% of the year's searches, October is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Lukas Graham, James Blunt, The Devil Wears Prada (film), with strongest over-indexing on Lukas Graham (67.46× the country average).

Demographically, the MISSIO audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Tradition.

The typical MISSIO fan in United States is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Lukas Graham.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
31K
in United States
Gender
47.4%♀
52.6% male
Age
37.5
average years
Country rank
#119118
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of MISSIO fans

47.4% are female, 52.6% are male, average age 37.5.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for MISSIO audience in United States
MetricValue
Female47.4%
Male52.6%
Average age37.5
Estimated audience size31K
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the MISSIO audience in United States
Age bracketShare%
16-2424%
25-3421%
35-4423%
45-5418%
55+14%
Fig. 04

Worldwide distribution

2.3%

of the worldwide MISSIO audience comes from United States.

Worldwide audience distribution share by country for MISSIO
CountryShare
Canada43.6%
Japan23.2%
France3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

MISSIO fans by region: top regions in United States
#RegionReachAffinity×
01Colorado<1K1.24×
02Utah<1K1.23×
03Oregon<1K1.19×
04North Dakota<1K1.16×
05California~4K1.14×
06Washington<1K1.09×
07Texas~2K1.08×
08Alaska<1K1.07×
09Vermont<1K1.06×
10Arkansas<1K1.04×
11Idaho<1K1.04×
12Missouri<1K1.03×
13Kansas<1K1.03×
14South Dakota<1K1.03×
15Arizona<1K1.02×
16Tennessee<1K1.02×
17Indiana<1K1.01×
18Montana<1K1.01×
19Maine<1K1.00×
20Mississippi<1K0.99×
21Rhode Island<1K0.99×
22Delaware<1K0.99×
23Kentucky<1K0.98×
24Oklahoma<1K0.98×
25Iowa<1K0.98×
26West Virginia<1K0.98×
27New Hampshire<1K0.98×
28Ohio~1K0.97×
29Virginia<1K0.97×
30Hawaii<1K0.97×
31Washington, District of Columbia<1K0.97×
32North Carolina<1K0.96×
33Alabama<1K0.96×
34New Mexico<1K0.96×
35Nebraska<1K0.96×
36Wisconsin<1K0.95×
37Louisiana<1K0.95×
38Michigan<1K0.94×
39Minnesota<1K0.93×
40Connecticut<1K0.93×
41Maryland<1K0.92×
42Nevada<1K0.92×
43Georgia<1K0.91×
44Massachusetts<1K0.91×
45South Carolina<1K0.91×
46Pennsylvania~1K0.89×
47Illinois~1K0.88×
48New Jersey<1K0.82×
49Florida~2K0.81×
50New York~1K0.78×
Fig. 06

Affinity by region

Affinity by region — MISSIO, United States
0.78×1.00×1.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the MISSIO audience vs. the country average
#·InterestCategoryAffinity×
01Lukas GrahamMusic & Radio67.46×
02James BluntMusic & Radio50.60×
03The Devil Wears Prada (film)Movies & TV23.19×
04Dire StraitsMusic & Radio21.75×
05Greta Van FleetMusic & Radio20.17×
06The HivesMusic & Radio20.00×
07Disclosure (band)Music & Radio20.00×
08Elisabeth MossMovies & TV19.66×
09MaltaTravel & Leisure17.75×
10Isabel Van GelderMusic & Radio17.13×
11JamiroquaiMusic & Radio15.94×
12Madison BeerMusic & Radio15.15×
13Brittany SnowMovies & TV13.81×
14Mumford & SonsMusic & Radio12.73×
15Christina ApplegateMovies & TV12.70×
16Lily AllenMusic & Radio9.25×
17Tim HortonSports8.22×
18Whitney HoustonMusic & Radio7.86×
19Google FlightsTravel & Leisure6.04×
20Sabrina CarpenterMusic & Radio4.35×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the MISSIO audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the MISSIO audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
TraditionCONSERVATISM1.73×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the MISSIO audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
DIY MentalityTHRILL0.81×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in MISSIO over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/missio-10024944” · Methodology