Rascasse Audience Intelligence

MISSIO Audience in United States

A data profile of the people who buy, follow and care about MISSIO in United States — modelled from more than twelve digital signal sources. MISSIO has an estimated audience of 38,490 people in United States.

#3046among Singer-songwriter in United States#28339among Person in United States#17245in Music & Radio

The average MISSIO fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Devil Wears Prada (film), Madison Beer, Brittany Snow, with strongest over-indexing on The Devil Wears Prada (film) (23.19× the country average).

Demographically, the MISSIO audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MISSIO fan in United States is balanced, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for The Devil Wears Prada (film).

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MISSIO profile in United States.

Audience size
38K
in United States
Gender
47.4%♀
52.6% male
Age
36.8
average years
Country rank
#106609
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MISSIO fans

47.4% are female, 52.6% are male, average age 36.8.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for MISSIO audience in United States
MetricValue
Female47.4%
Male52.6%
Average age36.8
Estimated audience size38,490
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the MISSIO audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3923%
40-4918%
50+14%
Fig. 04

Worldwide distribution

2.3%

of the worldwide MISSIO audience comes from United States.

Worldwide audience distribution share by country for MISSIO
CountryShare
Canada36.5%
Japan20.3%
Mexico5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MISSIO audience in United States is strongest.

Fig. 05

Top regions by affinity

MISSIO fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~30K1.24×
02Utah~20K1.23×
03Oregon~20K1.19×
04North Dakota~3K1.16×
05California~200K1.14×
06Washington~30K1.09×
07Texas~100K1.08×
08Alaska~3K1.07×
09Vermont~3K1.06×
10Arkansas~10K1.04×
11Idaho~7K1.04×
12Missouri~20K1.03×
13Kansas~10K1.03×
14South Dakota~3K1.03×
15Arizona~30K1.02×
16Tennessee~30K1.02×
17Indiana~30K1.01×
18Montana~4K1.01×
19Maine~5K1.00×
20Mississippi~10K0.99×
21Rhode Island~4K0.99×
22Delaware~4K0.99×
23Kentucky~20K0.98×
24Oklahoma~20K0.98×
25Iowa~10K0.98×
26West Virginia~6K0.98×
27New Hampshire~5K0.98×
28Ohio~40K0.97×
29Virginia~30K0.97×
30Hawaii~6K0.97×
31Washington, District of Columbia~4K0.97×
32North Carolina~40K0.96×
33Alabama~20K0.96×
34New Mexico~7K0.96×
35Nebraska~7K0.96×
36Wisconsin~20K0.95×
37Louisiana~20K0.95×
38Michigan~30K0.94×
39Minnesota~20K0.93×
40Connecticut~10K0.93×
41Maryland~20K0.92×
42Nevada~10K0.92×
43Georgia~40K0.91×
44Massachusetts~20K0.91×
45South Carolina~20K0.91×
46Pennsylvania~40K0.89×
47Illinois~40K0.88×
48New Jersey~30K0.82×
49Florida~80K0.81×
50New York~60K0.78×
Fig. 06

Affinity by region

Affinity by region — MISSIO, United States
0.78×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MISSIO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MISSIO audience
#·InterestCategoryAffinity×
01Lukas GrahamMusic & Radio67.46×
02James BluntMusic & Radio50.60×
03Big Apple BagelsFood & Beverages31.17×
04The Devil Wears Prada (film)Movies & TV23.19×
05Dire StraitsMusic & Radio21.75×
06Greta Van FleetMusic & Radio20.17×
07The HivesMusic & Radio20.00×
08Disclosure (band)Music & Radio20.00×
09Mark KnopflerMusic & Radio20.00×
10Elisabeth MossMovies & TV19.66×
11MaltaTravel & Leisure17.75×
12Isabel Van GelderMusic & Radio17.13×
13Madison BeerMusic & Radio15.15×
14Brittany SnowMovies & TV13.81×
15Mumford & SonsMusic & Radio12.73×
16Christina ApplegateMovies & TV12.70×
17Lily AllenMusic & Radio9.25×
18Tim HortonSports8.22×
19Google FlightsTravel & Leisure6.04×
20Sabrina CarpenterMusic & Radio4.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MISSIO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MISSIO audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
TraditionCONSERVATISM1.73×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MISSIO audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
DIY MentalityTHRILL0.81×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MISSIO have in United States?

MISSIO has an estimated audience of 38,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MISSIO fans?

47.4% of MISSIO fans are female, 52.6% are male, with an average age of 36.8 years.

03

Which brands do MISSIO fans like most?

MISSIO fans show strongest brand affinity for The Devil Wears Prada (film) (23.19×), Madison Beer (15.15×), and Brittany Snow (13.81×) over the country average.

04

Where do MISSIO fans live in United States?

MISSIO fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do MISSIO fans also like?

Beyond MISSIO itself, the audience over-indexes on Madison Beer (15.15×), Brittany Snow (13.81×), James Blunt (50.6×), and Lukas Graham (67.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See MISSIO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MISSIO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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