Rascasse Audience Intelligence

MISSIO Audience in United States

MISSIO has an estimated audience of 38K people in United States.

#2688among Singer-songwriter in United States
#29511among people in United States#17954in Music & Radio

The average MISSIO fan in United States is 37.5 years old, balanced, and lives primarily in California.

Women make up 47.4% of the fan base, 10.5 percentage points fewer than the group average.

Compared with the other 7686 objects in Singer-songwriter, MISSIO fans stand out for their interest in Lukas Graham, James Blunt and Big Apple Bagels.

Interest is seasonal: April, May and July account for 56% of the year's searches, October is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Lukas Graham, James Blunt, Big Apple Bagels, with strongest over-indexing on Lukas Graham (67.46× the country average).

Demographically, the MISSIO audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Tradition.

The typical MISSIO fan in United States is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Lukas Graham.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
38K
in United States
Gender
47.4%♀
52.6% male
Age
37.5
average years
Country rank
#107597
among all objects in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of MISSIO fans

47.4% are female, 52.6% are male, average age 37.5.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for MISSIO audience in United States
MetricValue
Female47.4%
Male52.6%
Average age37.5
Estimated audience size38K
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the MISSIO audience in United States
Age bracketShare%
16-2424%
25-3421%
35-4423%
45-5418%
55+14%
Fig. 04

Worldwide distribution

2.3%

of the worldwide MISSIO audience comes from United States.

Worldwide audience distribution share by country for MISSIO
CountryShare
Canada36.5%
Japan20.3%
Mexico5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

MISSIO fans by region: top regions in United States
#RegionReachAffinity×
01Colorado<1K1.24×
02Utah<1K1.23×
03Oregon<1K1.19×
04North Dakota<1K1.16×
05California~5K1.14×
06Washington<1K1.09×
07Texas~3K1.08×
08Alaska<1K1.07×
09Vermont<1K1.06×
10Arkansas<1K1.04×
11Idaho<1K1.04×
12Missouri<1K1.03×
13Kansas<1K1.03×
14South Dakota<1K1.03×
15Arizona<1K1.02×
16Tennessee<1K1.02×
17Indiana<1K1.01×
18Montana<1K1.01×
19Maine<1K1.00×
20Mississippi<1K0.99×
21Rhode Island<1K0.99×
22Delaware<1K0.99×
23Kentucky<1K0.98×
24Oklahoma<1K0.98×
25Iowa<1K0.98×
26West Virginia<1K0.98×
27New Hampshire<1K0.98×
28Ohio~1K0.97×
29Virginia<1K0.97×
30Hawaii<1K0.97×
31Washington, District of Columbia<1K0.97×
32North Carolina~1K0.96×
33Alabama<1K0.96×
34New Mexico<1K0.96×
35Nebraska<1K0.96×
36Wisconsin<1K0.95×
37Louisiana<1K0.95×
38Michigan~1K0.94×
39Minnesota<1K0.93×
40Connecticut<1K0.93×
41Maryland<1K0.92×
42Nevada<1K0.92×
43Georgia~1K0.91×
44Massachusetts<1K0.91×
45South Carolina<1K0.91×
46Pennsylvania~1K0.89×
47Illinois~1K0.88×
48New Jersey<1K0.82×
49Florida~2K0.81×
50New York~2K0.78×
Fig. 06

Affinity by region

Affinity by region — MISSIO, United States
0.78×1.00×1.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the MISSIO audience vs. the country average
#·InterestCategoryAffinity×
01Lukas GrahamMusic & Radio67.46×
02James BluntMusic & Radio50.60×
03Big Apple BagelsFood & Beverages31.17×
04The Devil Wears Prada (film)Movies & TV23.19×
05Dire StraitsMusic & Radio21.75×
06Greta Van FleetMusic & Radio20.17×
07The HivesMusic & Radio20.00×
08Disclosure (band)Music & Radio20.00×
09Mark KnopflerMusic & Radio20.00×
10Elisabeth MossMovies & TV19.66×
11MaltaTravel & Leisure17.75×
12Isabel Van GelderMusic & Radio17.13×
13Madison BeerMusic & Radio15.15×
14Brittany SnowMovies & TV13.81×
15Mumford & SonsMusic & Radio12.73×
16Christina ApplegateMovies & TV12.70×
17Lily AllenMusic & Radio9.25×
18Tim HortonSports8.22×
19Google FlightsTravel & Leisure6.04×
20Sabrina CarpenterMusic & Radio4.35×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the MISSIO audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the MISSIO audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
TraditionCONSERVATISM1.73×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the MISSIO audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
DIY MentalityTHRILL0.81×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in MISSIO over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/missio-10024944” · Methodology