MISSIO Audience in United States
MISSIO has an estimated audience of 1,388,812 people in United States. 47.4% are female, 52.6% are male, average age 36.8. Top brand affinities: Malta, Depop, Wattpad, Greta Van Fleet, Lukas Graham.
Top brand affinities include Malta, Depop, Wattpad, with strongest over-indexing on Malta (55.52× the country average). Demographically, the MISSIO audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of MISSIO fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 36.8 |
| Estimated audience size | 1,388,812 |
Audience persona
The typical MISSIO fan in United States is balanced, around 36.8 years old, with strong Tradition tendencies and a notable affinity for Malta.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malta | 55.52× | Travel & Leisure |
| Depop | 24.38× | Fashion & Accessoires |
| Wattpad | 20.52× | Internet & Social Media |
| Greta Van Fleet | 55.93× | Music & Radio |
| Lukas Graham | 91.28× | Music & Radio |
| Indeed.com | 6.09× | Business & Career |
| Madison Beer | 14.17× | Music & Radio |
| James Blunt | 57.1× | Music & Radio |
| The Devil Wears Prada (film) | 24.27× | Movies & TV |
| Hozier (musician) | 24.47× | Music & Radio |
| Julian Casablancas | 42.66× | Music & Radio |
| OtterBox | 22.36× | Technology & Electronics |
| Noah Cyrus | 24.41× | Music & Radio |
| Elisabeth Moss | 18.41× | Movies & TV |
| Redbubble | 21.73× | Literature |
| Planet Fitness | 3.99× | Sports |
| Google Maps | 3.89× | Internet & Social Media |
| Kia Sportage | 19.99× | Cars & Mobility |
| Anime and manga fandom | 5.48× | Literature |
| Berserk (manga) | 23.04× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.12 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Mindfulness | BALANCE | 1.44 |
| Sustainability | BALANCE | 1.43 |
| Extroversion | THRILL | 1.36 |
| Patriotism | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| Canada | 13.7% |
| India | 9.8% |
See MISSIO audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for MISSIO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.