MISSIO Audience in United States
MISSIO has an estimated audience of 1,388,812 people in United States. 47.4% are female, 52.6% are male, average age 36.8. Top brand affinities: Home equity, Guy Fieri, Nipsey Hussle, Kevin Murphy (screenwriter), Dog breed.
Top brand affinities include Home equity, Guy Fieri, Nipsey Hussle, with strongest over-indexing on Home equity (11.68× the country average). Demographically, the MISSIO audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of MISSIO fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 36.8 |
| Estimated audience size | 1,388,812 |
Audience persona
The typical MISSIO fan in United States is balanced, around 36.8 years old, with strong Tradition tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 11.68× | Home & Garden |
| Guy Fieri | 13.31× | Movies & TV |
| Nipsey Hussle | 17.69× | Music & Radio |
| Kevin Murphy (screenwriter) | 44.15× | Movies & TV |
| Dog breed | 2.98× | Pets & Animals |
| Home construction | 1.9× | Home & Garden |
| University of Oklahoma College of Medicine | 91.28× | Business & Career |
| Elsword | 19.99× | Games |
| Celtic mythology | 10.81× | Arts & Culture |
| REC TEC Grills | 19.53× | Sports |
| Goop | 5.11× | Internet & Social Media |
| Fantasy Football | 11.7× | Internet & Social Media |
| Israel | 1.99× | Travel & Leisure |
| JDSU | 2.83× | Business & Career |
| No Escape (1994 film) | 9.68× | Movies & TV |
| El Hijo del Santo | 24.38× | Sports |
| Yahoo Sports Fantasy | 5.46× | |
| Kansas | 1.91× | Travel & Leisure |
| Historic site | 3.1× | Arts & Culture |
| Cass County, Missouri | 7.07× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.12 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Mindfulness | BALANCE | 1.44 |
| Sustainability | BALANCE | 1.43 |
| Extroversion | THRILL | 1.36 |
| Patriotism | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| Canada | 13.7% |
| India | 9.8% |
See MISSIO audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for MISSIO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.