A data profile of the people who buy, follow and care about Online in India — modelled from more than twelve digital signal sources. Online has an estimated audience of 4,080,989 people in India.
Online has an estimated audience of 4,080,989 people in India. 26.5% are female, 73.5% are male, average age 32.1. Top brand affinities: Curly Hair, Target Corporation, SEMrush, Hackers, COS.
Top brand affinities include Curly Hair, Target Corporation, SEMrush, with strongest over-indexing on Curly Hair (1.51× the country average).
Demographically, the Online audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Indulgence, Pet Ownership.
The typical Online fan in India is more male, around 32.1 years old, with strong Indulgence tendencies and a notable affinity for Curly Hair.
The key figures that characterise the Online profile in India.
26.5% are female, 73.5% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 32.1 |
| Estimated audience size | 4,080,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Online audience comes from India.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 4.6% |
| India | 4.0% |
The strongest cross-interests of the Online audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 1.78× | ||
| 02 | FentyBeauty | Beauty & Wellness | 1.74× | ||
| 03 | Target Corporation | Shopping | 1.66× | ||
| 04 | SEMrush | Internet & Social Media | 1.55× | ||
| 05 | Kimchi | Food & Beverages | 1.54× | ||
| 06 | CrunchBase | Internet & Social Media | 1.53× | ||
| 07 | Hackers | Movies & TV | 1.52× | ||
| 08 | Curly Hair | Beauty & Wellness | 1.51× | ||
| 09 | The Bachelor | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.09× | |
| Pet Ownership | JOY | 1.09× | |
| Extroversion | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.92× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Creativity | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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