A data profile of the people who buy, follow and care about Online in Brazil — modelled from more than twelve digital signal sources. Online has an estimated audience of 3,775,889 people in Brazil.
Online has an estimated audience of 3,775,889 people in Brazil. 56.2% are female, 43.8% are male, average age 40.4. Top brand affinities: Xabi Alonso, Martini (vermouth), Ghana.
Top brand affinities include Xabi Alonso, Martini (vermouth), Ghana, with strongest over-indexing on Xabi Alonso (1.79× the country average).
Demographically, the Online audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Social Media Usage, Mindfulness.
The typical Online fan in Brazil is more female, around 40.4 years old, with strong Social Media Usage tendencies and a notable affinity for Xabi Alonso.
The key figures that characterise the Online profile in Brazil.
56.2% are female, 43.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 40.4 |
| Estimated audience size | 3,775,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Online audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 4.6% |
| India | 4.0% |
The strongest cross-interests of the Online audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xabi Alonso | Sports | 1.79× | ||
| 02 | Ghana | Travel & Leisure | 1.65× | ||
| 03 | Martini (vermouth) | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.07× | |
| Mindfulness | BALANCE | 1.05× | |
| Career Orientation | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Quality Awareness | PREMIUM | 0.89× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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