Online Audience in United States
Online has an estimated audience of 14,689,693 people in United States. 52.4% are female, 47.6% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Bank account, Staycation, Kendra Scott, Cam Ward.
The average Online fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Bank account, Staycation, with strongest over-indexing on Combat sport (1.64× the country average). Demographically, the Online audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster
Demographics of Online fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 40.0 |
| Estimated audience size | 14,689,693 |
Audience persona
The typical Online fan in United States is balanced, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Combat sport.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,831,031 | 1.13× |
| Texas | 1,512,805 | 1.2× |
| Florida | 1,166,334 | 1.17× |
| New York | 874,875 | 1.07× |
| Georgia | 524,055 | 1.16× |
| Illinois | 503,441 | 1.03× |
| North Carolina | 477,044 | 1.08× |
| Ohio | 475,108 | 1.05× |
| Pennsylvania | 467,233 | 0.94× |
| Virginia | 397,430 | 1.11× |
| Michigan | 393,290 | 1.02× |
| New Jersey | 357,496 | 0.96× |
| Tennessee | 311,745 | 1.06× |
| Washington | 299,844 | 1.02× |
| Arizona | 299,600 | 1× |
| Indiana | 278,584 | 1.04× |
| Massachusetts | 267,650 | 0.92× |
| Missouri | 243,086 | 1.03× |
| Maryland | 241,740 | 0.96× |
| South Carolina | 234,023 | 1.06× |
| Alabama | 231,456 | 1.13× |
| Louisiana | 220,786 | 1.17× |
| Colorado | 216,272 | 0.93× |
| Kentucky | 200,983 | 1.09× |
| Oregon | 190,992 | 1.13× |
| Oklahoma | 188,510 | 1.16× |
| Wisconsin | 184,638 | 0.84× |
| Minnesota | 183,045 | 0.87× |
| Nevada | 157,635 | 1.11× |
| Connecticut | 144,305 | 0.98× |
| Mississippi | 141,758 | 1.17× |
| Arkansas | 130,434 | 1.08× |
| Iowa | 120,420 | 0.99× |
| Kansas | 114,712 | 0.99× |
| Utah | 100,785 | 0.77× |
| Washington, District of Columbia | 85,292 | 1.93× |
| New Mexico | 74,121 | 1.01× |
| Nebraska | 68,569 | 0.93× |
| West Virginia | 68,465 | 1× |
| Hawaii | 59,431 | 0.94× |
| Idaho | 57,986 | 0.79× |
| Maine | 45,024 | 0.86× |
| New Hampshire | 42,802 | 0.74× |
| Rhode Island | 38,796 | 0.83× |
| Delaware | 34,602 | 0.85× |
| Montana | 31,771 | 0.78× |
| South Dakota | 28,283 | 0.83× |
| North Dakota | 26,124 | 0.87× |
| Alaska | 24,628 | 0.78× |
| Vermont | 17,522 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 1.64× | Sports |
| Bank account | 1.64× | Business & Career |
| Staycation | 1.99× | Home & Garden |
| Kendra Scott | 1.68× | Fashion & Accessoires |
| Cam Ward | 1.7× | Sports |
| Jaws | 2.13× | Movies & TV |
| Home staging | 2.02× | Home & Garden |
| Mangaka | 1.6× | Literature |
| Grammarly | 1.72× | Business & Career |
| Vicky Kaushal | 5.01× | Movies & TV |
| Acoustic music | 1.61× | Music & Radio |
| Hocus Pocus | 1.65× | Movies & TV |
| Kento Yamazaki | 3.65× | Movies & TV |
| Notre Dame Fighting Irish football | 1.64× | Sports |
| UK garage | 1.76× | Music & Radio |
| Glossier | 1.64× | Beauty & Wellness |
| Paul Dano | 1.54× | Movies & TV |
| Hypertext | 1.64× | Technology & Electronics |
| Halsey, Oregon | 2.25× | Travel & Leisure |
| Wizards of Waverly Place | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.2 |
| Social Media Usage | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Sports Activity | POWER | 1.09 |
| DIY Mentality | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 4.6% |
| India | 4.0% |
See Online audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
Frequently asked questions
How many fans does Online have in United States?
Online has an estimated audience of 14,689,693 people in United States, concentrated in California and Texas.
What is the gender split and age of Online fans?
52.4% of Online fans are female, 47.6% are male, with an average age of 40.0 years.
Which brands do Online fans like most?
Online fans show strongest brand affinity for Combat sport (1.64×), Bank account (1.64×), and Staycation (1.99×) over the country average.
Where do Online fans live in United States?
Online fans in United States are most concentrated in California (reach 1,831,031), Texas (reach 1,512,805), and Florida (reach 1,166,334). These three regions account for the largest share of the active audience.
What other brands do Online fans also like?
Beyond Online itself, the audience over-indexes on Bank account (1.64×), Staycation (1.99×), Kendra Scott (1.68×), and Cam Ward (1.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.