A data profile of the people who buy, follow and care about Online in Spain — modelled from more than twelve digital signal sources. Online has an estimated audience of 2,030,741 people in Spain.
Online has an estimated audience of 2,030,741 people in Spain. 53.8% are female, 46.2% are male, average age 44.0. Top brand affinities: Superman, Innovation, Religion, Batman, Renewable energy.
Top brand affinities include Superman, Innovation, Religion, with strongest over-indexing on Superman (1.9× the country average).
Demographically, the Online audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Online fan in Spain is balanced, around 44.0 years old, with strong Social Media Usage tendencies and a notable affinity for Superman.
The key figures that characterise the Online profile in Spain.
53.8% are female, 46.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 44.0 |
| Estimated audience size | 2,030,741 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Online audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 4.6% |
| India | 4.0% |
The strongest cross-interests of the Online audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superman | Movies & TV | 1.90× | ||
| 02 | Innovation | Business & Career | 1.90× | ||
| 03 | Batman | Movies & TV | 1.90× | ||
| 04 | TV talkshows | Movies & TV | 1.88× | ||
| 05 | 3D printing | Technology & Electronics | 1.87× | ||
| 06 | Spider-Man | Movies & TV | 1.87× | ||
| 07 | Virtual reality | Technology & Electronics | 1.85× | ||
| 08 | TV game shows | Movies & TV | 1.69× | ||
| 09 | Betfair | Games | 1.68× | ||
| 10 | Satire | Literature | 1.67× | ||
| 11 | JavaScript | Technology & Electronics | 1.64× | ||
| 12 | Disneyland | Travel & Leisure | 1.61× | ||
| 13 | Renewable energy | Business & Career | 1.60× | ||
| 14 | Solar energy | Home & Garden | 1.59× | ||
| 15 | Religion | Business & Career | 1.58× | ||
| 16 | Dyson | Home & Garden | 1.56× | ||
| 17 | Wedding dress | Fashion & Accessoires | 1.54× | ||
| 18 | Starbucks | Food & Beverages | 1.52× | ||
| 19 | Google Drive | Technology & Electronics | 1.52× | ||
| 20 | The Championships, Wimbledon | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.19× | |
| Spirituality | BALANCE | 1.17× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.93× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Design Affinity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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