A data profile of the people who buy, follow and care about Panipat in India — modelled from more than twelve digital signal sources. Panipat has an estimated audience of 4,600,101 people in India.
Panipat has an estimated audience of 4,600,101 people in India. 19.2% are female, 80.8% are male, average age 35.1. Top brand affinities: Handball, Internet celebrity, Local news, Rail transport, Pharmacy.
Top brand affinities include Handball, Internet celebrity, Local news, with strongest over-indexing on Handball (3.07× the country average).
Demographically, the Panipat audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Panipat fan in India is more male, around 35.1 years old, with strong Career Orientation tendencies and a notable affinity for Handball.
The key figures that characterise the Panipat profile in India.
19.2% are female, 80.8% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 19.2% |
| Male | 80.8% |
| Average age | 35.1 |
| Estimated audience size | 4,600,101 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Panipat audience comes from India.
| Country | Share |
|---|---|
| India | 97.6% |
| United States | 1.0% |
| United Arab Emirates | 0.3% |
The strongest cross-interests of the Panipat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handball | Sports | 3.07× | ||
| 02 | Monopoly (game) | Games | 2.93× | ||
| 03 | Keanu Reeves | Movies & TV | 2.55× | ||
| 04 | Thai Airways | Travel & Leisure | 2.44× | ||
| 05 | Solar power | Home & Garden | 2.32× | ||
| 06 | Rail transport | Travel & Leisure | 2.30× | ||
| 07 | Comedy club | Movies & TV | 2.22× | ||
| 08 | Internet celebrity | Internet & Social Media | 2.10× | ||
| 09 | Veterinary medicine | Business & Career | 2.00× | ||
| 10 | Zoo | Kids & Family | 1.94× | ||
| 11 | Alternative medicine | Business & Career | 1.91× | ||
| 12 | Private equity | Business & Career | 1.88× | ||
| 13 | Pharmacy | Business & Career | 1.86× | ||
| 14 | Public transport | Cars & Mobility | 1.85× | ||
| 15 | Taylor Swift | Music & Radio | 1.79× | ||
| 16 | Angelina Jolie | Movies & TV | 1.67× | ||
| 17 | Sports club | Sports | 1.65× | ||
| 18 | Pub | Food & Beverages | 1.61× | ||
| 19 | Department store | Shopping | 1.61× | ||
| 20 | Local news | News | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.47× | |
| Need for Security | CONSERVATISM | 1.41× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Panipat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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