A data profile of the people who buy, follow and care about Spider-Man in India — modelled from more than twelve digital signal sources. Spider-Man has an estimated audience of 3,840,770 people in India.
The average Spider-Man fan in India is 26.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Superman, Harry Potter, Sex and the City, with strongest over-indexing on Superman (3.35× the country average).
Demographically, the Spider-Man audience skews more male with an average age of 26.9, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Spider-Man fan in India is more male, around 26.9 years old, with strong Pet Ownership tendencies and a notable affinity for Superman.
The key figures that characterise the Spider-Man profile in India.
13.8% are female, 86.2% are male, average age 26.9.
| Metric | Value |
|---|---|
| Female | 13.8% |
| Male | 86.2% |
| Average age | 26.9 |
| Estimated audience size | 3,840,770 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 29% | |
| 30-39 | 14% | |
| 40-49 | 4% | |
| 50+ | 2% |
of the worldwide Spider-Man audience comes from India.
| Country | Share |
|---|---|
| United States | 33.6% |
| India | 7.9% |
| Mexico | 6.8% |
Where the Spider-Man audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~100K | 1.85× | |
| 02 | Tamil Nadu | ~100K | 1.55× | |
| 03 | Mizoram | ~4K | 1.43× | |
| 04 | Manipur | ~6K | 1.30× | |
| 05 | Assam | ~50K | 1.19× | |
| 06 | Andhra Pradesh | ~50K | 1.16× | |
| 07 | Telangana | ~60K | 1.06× | |
| 08 | Tripura | ~5K | 1.03× | |
| 09 | Maharashtra | ~200K | 1.02× | |
| 10 | Arunachal Pradesh | ~2K | 1.01× | |
| 11 | West Bengal | ~100K | 1.00× | |
| 12 | Nagaland | ~3K | 0.98× | |
| 13 | Uttarakhand | ~20K | 0.96× | |
| 14 | Gujarat | ~100K | 0.94× | |
| 15 | Karnataka | ~90K | 0.93× | |
| 16 | Uttar Pradesh | ~200K | 0.91× | |
| 17 | Jharkhand | ~30K | 0.91× | |
| 18 | Chhattisgarh | ~20K | 0.90× | |
| 19 | Meghalaya | ~4K | 0.90× | |
| 20 | Odisha | ~40K | 0.89× | |
| 21 | Madhya Pradesh | ~60K | 0.88× | |
| 22 | Bihar | ~70K | 0.87× | |
| 23 | Punjab (region) | ~40K | 0.86× | |
| 24 | Sikkim | ~1K | 0.85× | |
| 25 | Goa | ~3K | 0.84× | |
| 26 | Haryana | ~40K | 0.76× | |
| 27 | Rajasthan | ~70K | 0.75× | |
| 28 | Jammu and Kashmir | ~10K | 0.67× | |
| 29 | Himachal Pradesh | ~9K | 0.62× |
The strongest cross-interests of the Spider-Man audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fantastic Four | Literature | 5.20× | ||
| 02 | Wonder Woman | Movies & TV | 4.18× | ||
| 03 | Tom Holland | Movies & TV | 4.16× | ||
| 04 | Superman | Movies & TV | 3.35× | ||
| 05 | One Piece | Movies & TV | 2.94× | ||
| 06 | Stranger Things | Movies & TV | 2.48× | ||
| 07 | Peacemaker | Movies & TV | 2.37× | ||
| 08 | Game of Thrones | Movies & TV | 2.36× | ||
| 09 | House of the Dragon | Movies & TV | 2.35× | ||
| 10 | A Knight of the Seven Kingdoms | Movies & TV | 2.19× | ||
| 11 | Harry Potter | Movies & TV | 2.17× | ||
| 12 | Comics | Literature | 2.15× | ||
| 13 | Iran | Travel & Leisure | 2.03× | ||
| 14 | Sex and the City | Movies & TV | 1.96× | ||
| 15 | PC game | Games | 1.91× | ||
| 16 | Kolkata | Travel & Leisure | 1.84× | ||
| 17 | Syria | Travel & Leisure | 1.73× | ||
| 18 | XXXTentacion | Music & Radio | 1.56× | ||
| 19 | Gamer | Games | 1.51× | ||
| 20 | Mobile game | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.31× | |
| Extroversion | THRILL | 1.21× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.84× |
Spider-Man has an estimated audience of 3,840,770 people in India, concentrated in Maharashtra and Uttar Pradesh.
13.8% of Spider-Man fans are female, 86.2% are male, with an average age of 26.9 years.
Spider-Man fans show strongest brand affinity for Superman (3.35×), Harry Potter (2.17×), and Sex and the City (1.96×) over the country average.
Spider-Man fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Tamil Nadu (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Spider-Man itself, the audience over-indexes on Harry Potter (2.17×), Sex and the City (1.96×), XXXTentacion (1.56×), and Game of Thrones (2.36×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Spider-Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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