A data profile of the people who buy, follow and care about The Hindu in India — modelled from more than twelve digital signal sources. The Hindu has an estimated audience of 5,474,694 people in India.
The Hindu has an estimated audience of 5,474,694 people in India. 19.3% are female, 80.7% are male, average age 32.9. Top brand affinities: Young's, Videography, True Detective, Real property, Jim Carrey.
Top brand affinities include Young's, Videography, True Detective, with strongest over-indexing on Young's (4.32× the country average).
Demographically, the The Hindu audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical The Hindu fan in India is more male, around 32.9 years old, with strong Spirituality tendencies and a notable affinity for Young's.
The key figures that characterise the The Hindu profile in India.
19.3% are female, 80.7% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 19.3% |
| Male | 80.7% |
| Average age | 32.9 |
| Estimated audience size | 5,474,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide The Hindu audience comes from India.
| Country | Share |
|---|---|
| India | 66.0% |
| United States | 6.3% |
| United Arab Emirates | 4.7% |
The strongest cross-interests of the The Hindu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 4.59× | ||
| 02 | Queen (band) | Music & Radio | 4.59× | ||
| 03 | Edward Norton | Movies & TV | 4.59× | ||
| 04 | Kristen Stewart | Movies & TV | 4.59× | ||
| 05 | Young's | Food & Beverages | 4.32× | ||
| 06 | Atlético Madrid | Sports | 3.36× | ||
| 07 | Brock Lesnar | Sports | 3.11× | ||
| 08 | Roman Reigns | Sports | 2.98× | ||
| 09 | Modern Family | Movies & TV | 2.75× | ||
| 10 | Videography | Internet & Social Media | 2.68× | ||
| 11 | Paris Saint-Germain | Sports | 2.64× | ||
| 12 | Aerobics | Sports | 2.46× | ||
| 13 | Real property | Home & Garden | 2.33× | ||
| 14 | United Nations | Politics & Society | 2.25× | ||
| 15 | True Detective | Movies & TV | 2.13× | ||
| 16 | Chess.com | Sports | 2.09× | ||
| 17 | Casio | Fashion & Accessoires | 2.02× | ||
| 18 | Manchester City F.C. | Sports | 1.97× | ||
| 19 | Anthropology | Business & Career | 1.83× | ||
| 20 | Tom Cruise | Movies & TV | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.55× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Creativity | OPEN | 0.71× | |
| Tradition | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for The Hindu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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