Rascasse Audience Intelligence

The Hindu Audience in United States

A data profile of the people who buy, follow and care about The Hindu in United States — modelled from more than twelve digital signal sources. The Hindu has an estimated audience of 525,672 people in United States.

#137among Newspaper in United States#1142among Website / Newspaper / Magazine in United States#291in News

The average The Hindu fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Vintage Books, Badminton, Air Canada, with strongest over-indexing on Vintage Books (22.27× the country average).

Demographically, the The Hindu audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hindu fan in United States is more male, around 33.4 years old, with strong Community Orientation tendencies and a notable affinity for Vintage Books.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hindu profile in United States.

Audience size
526K
in United States
Gender
42.6%♀
57.4% male
Age
33.4
average years
Country rank
#35592
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Hindu

42.6% are female, 57.4% are male, average age 33.4.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for The Hindu audience in United States
MetricValue
Female42.6%
Male57.4%
Average age33.4
Estimated audience size525,672
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the The Hindu audience in United States
Age bracketShare%
16-1932%
20-2926%
30-3919%
40-4914%
50+9%
Fig. 04

Worldwide distribution

6.3%

of the worldwide The Hindu audience comes from United States.

Worldwide audience distribution share by country for The Hindu
CountryShare
India66.0%
United States6.3%
United Arab Emirates4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hindu audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hindu fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K2.67×
02California~100K2.13×
03Virginia~30K2.12×
04Washington~20K1.91×
05Massachusetts~20K1.90×
06Connecticut~10K1.87×
07Texas~80K1.79×
08Maryland~20K1.73×
09Washington, District of Columbia~3K1.72×
10Georgia~30K1.60×
11Wyoming~1K1.55×
12New York~40K1.45×
13Illinois~20K1.41×
14Kansas~6K1.38×
15North Carolina~20K1.36×
16Michigan~20K1.34×
17New Hampshire~3K1.33×
18Pennsylvania~20K1.19×
19Arizona~10K1.19×
20Delaware~1K0.99×
21Ohio~20K0.98×
22Colorado~8K0.92×
23Oregon~6K0.92×
24Arkansas~4K0.89×
25Indiana~8K0.82×
26South Dakota~1K0.82×
27South Carolina~6K0.79×
28Nevada~4K0.79×
29Alaska<1K0.79×
30Missouri~7K0.77×
31Minnesota~6K0.77×
32Iowa~3K0.77×
33North Dakota<1K0.77×
34Tennessee~8K0.76×
35West Virginia~2K0.76×
36Florida~30K0.75×
37Rhode Island~1K0.75×
38Montana~1K0.74×
39New Mexico~2K0.73×
40Oklahoma~4K0.71×
41Nebraska~2K0.71×
42Mississippi~3K0.69×
43Idaho~2K0.69×
44Maine~1K0.67×
45Kentucky~4K0.66×
46Utah~3K0.65×
47Hawaii~1K0.65×
48Alabama~4K0.58×
49Louisiana~4K0.56×
50Wisconsin~4K0.54×
Fig. 06

Affinity by region

Affinity by region — The Hindu, United States
0.54×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hindu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hindu audience
#·InterestCategoryAffinity×
01Islamic bankingBusiness & Career33.41×
02Vintage BooksLiterature22.27×
03Ayrton SennaSports20.00×
04Air CanadaTravel & Leisure16.43×
05BadmintonSports15.86×
06EmiratesTravel & Leisure14.31×
07LufthansaTravel & Leisure12.97×
08Massive open online courseBusiness & Career12.89×
09Ice Hockey World ChampionshipsSports12.04×
10Business intelligenceBusiness & Career10.78×
11Max VerstappenSports10.65×
12HinduismPolitics & Society9.72×
13International educationBusiness & Career9.21×
14Data scienceBusiness & Career8.92×
15Cleveland GuardiansSports8.10×
16FlightAwareTravel & Leisure6.34×
17Web serverTechnology & Electronics4.96×
18InnovationBusiness & Career3.06×
19Academic degreeBusiness & Career3.04×
20Google DriveTechnology & Electronics2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hindu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hindu audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.07×
PatriotismCONSERVATISM2.71×
Need for SecurityCONSERVATISM2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hindu audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
CreativityOPEN0.88×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hindu have in United States?

The Hindu has an estimated audience of 525,672 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Hindu fans?

42.6% of The Hindu fans are female, 57.4% are male, with an average age of 33.4 years.

03

Which brands do The Hindu fans like most?

The Hindu fans show strongest brand affinity for Vintage Books (22.27×), Badminton (15.86×), and Air Canada (16.43×) over the country average.

04

Where do The Hindu fans live in United States?

The Hindu fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Hindu fans also like?

Beyond The Hindu itself, the audience over-indexes on Badminton (15.86×), Air Canada (16.43×), Hinduism (9.72×), and Cleveland Guardians (8.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See The Hindu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hindu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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