A data profile of the people who buy, follow and care about Milano (cookie) in Italy — modelled from more than twelve digital signal sources. Milano (cookie) has an estimated audience of 3,668,848 people in Italy.
The average Milano (cookie) fan in Italy is 36.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Exhibition, Subscription business model, Innovation, with strongest over-indexing on Exhibition (3.48× the country average).
Demographically, the Milano (cookie) audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Milano (cookie) fan in Italy is balanced, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for Exhibition.
The key figures that characterise the Milano (cookie) profile in Italy.
52.9% are female, 47.1% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 36.4 |
| Estimated audience size | 3,668,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Milano (cookie) audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 39.7% |
| United States | 13.0% |
| Germany | 7.5% |
Where the Milano (cookie) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2M | 3.08× | |
| 02 | Liguria | ~100K | 1.26× | |
| 03 | Piedmont | ~300K | 1.16× | |
| 04 | Emilia-Romagna | ~300K | 1.15× | |
| 05 | Puglia | ~300K | 1.05× | |
| 06 | Veneto | ~300K | 1.01× | |
| 07 | Tuscany | ~200K | 0.95× | |
| 08 | Lazio | ~400K | 0.91× | |
| 09 | Sicilia | ~300K | 0.91× | |
| 10 | Marche | ~80K | 0.91× | |
| 11 | Calabria | ~90K | 0.87× | |
| 12 | Friuli-Venezia Giulia | ~60K | 0.87× | |
| 13 | Trentino-Alto Adige/Südtirol | ~60K | 0.84× | |
| 14 | Sardinia | ~80K | 0.81× | |
| 15 | Abruzzo | ~60K | 0.81× | |
| 16 | Aosta Valley | ~7K | 0.79× | |
| 17 | Campania | ~300K | 0.77× | |
| 18 | Umbria | ~40K | 0.71× | |
| 19 | Basilicata | ~20K | 0.69× | |
| 20 | Molise | ~10K | 0.61× |
The strongest cross-interests of the Milano (cookie) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contemporary art gallery | Arts & Culture | 3.59× | ||
| 02 | Exhibition | Arts & Culture | 3.48× | ||
| 03 | Bodrum | Travel & Leisure | 3.48× | ||
| 04 | Google Earth | Internet & Social Media | 3.11× | ||
| 05 | Mineral water | Food & Beverages | 3.03× | ||
| 06 | Individualism | Politics & Society | 2.89× | ||
| 07 | Danish design | Home & Garden | 2.85× | ||
| 08 | Alessi (Italian company) | Home & Garden | 2.82× | ||
| 09 | Rail transport | Travel & Leisure | 2.41× | ||
| 10 | Subscription business model | Shopping | 2.29× | ||
| 11 | Draught beer | Food & Beverages | 2.21× | ||
| 12 | Public transport | Cars & Mobility | 2.03× | ||
| 13 | Innovation | Business & Career | 1.85× | ||
| 14 | TicketOne | Travel & Leisure | 1.70× | ||
| 15 | Zoo | Kids & Family | 1.68× | ||
| 16 | Luxury yacht | Travel & Leisure | 1.63× | ||
| 17 | Wikipedia | Internet & Social Media | 1.60× | ||
| 18 | Nonprofit organization | Politics & Society | 1.60× | ||
| 19 | Gourmet Foods | Food & Beverages | 1.53× | ||
| 20 | Street food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.98× | |
| Design Affinity | PREMIUM | 1.89× | |
| Convenience Orientation | PREMIUM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Social Media Usage | JOY | 0.86× | |
| Extroversion | THRILL | 0.89× |
Milano (cookie)'s target market in Italy covers an estimated 3,668,848 people, concentrated in Lombardy and Lazio.
52.9% of the Milano (cookie) audience are female, 47.1% are male, with an average age of 36.4 years.
Milano (cookie) fans show strongest brand affinity for Exhibition (3.48×), Subscription business model (2.29×), and Innovation (1.85×) over the country average.
Milano (cookie) fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~400K), and Emilia-Romagna (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Milano (cookie) itself, the audience over-indexes on Subscription business model (2.29×), Innovation (1.85×), Contemporary art gallery (3.59×), and TicketOne (1.7×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Milano (cookie). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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