A data profile of the people who buy, follow and care about Peter Sagan in Italy — modelled from more than twelve digital signal sources. Peter Sagan has an estimated audience of 151,876 people in Italy.
The average Peter Sagan fan in Italy is 43.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Emilia-Romagna.
Top brand affinities include Orly Airport, Jannik Sinner, Vuelta a España, with strongest over-indexing on Orly Airport (17.17× the country average).
Demographically, the Peter Sagan audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Peter Sagan fan in Italy is more male, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Orly Airport.
The key figures that characterise the Peter Sagan profile in Italy.
23.1% are female, 76.9% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 43.1 |
| Estimated audience size | 151,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Peter Sagan audience comes from Italy.
| Country | Share |
|---|---|
| Germany | 11.8% |
| United States | 11.4% |
| France | 11.3% |
Where the Peter Sagan audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~6K | 2.13× | |
| 02 | Marche | ~6K | 1.71× | |
| 03 | Veneto | ~20K | 1.35× | |
| 04 | Emilia-Romagna | ~10K | 1.21× | |
| 05 | Liguria | ~5K | 1.18× | |
| 06 | Friuli-Venezia Giulia | ~3K | 1.18× | |
| 07 | Piedmont | ~10K | 1.16× | |
| 08 | Lombardy | ~30K | 1.13× | |
| 09 | Tuscany | ~10K | 1.09× | |
| 10 | Aosta Valley | <1K | 1.01× | |
| 11 | Umbria | ~2K | 0.96× | |
| 12 | Molise | <1K | 0.96× | |
| 13 | Abruzzo | ~3K | 0.95× | |
| 14 | Basilicata | ~1K | 0.92× | |
| 15 | Sardinia | ~4K | 0.83× | |
| 16 | Calabria | ~4K | 0.82× | |
| 17 | Puglia | ~7K | 0.70× | |
| 18 | Lazio | ~10K | 0.68× | |
| 19 | Sicilia | ~9K | 0.68× | |
| 20 | Campania | ~10K | 0.63× |
The strongest cross-interests of the Peter Sagan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris–Roubaix | Sports | 21.60× | ||
| 02 | Tour of Flanders | Sports | 18.72× | ||
| 03 | Orly Airport | Travel & Leisure | 17.17× | ||
| 04 | Circuit de Barcelona-Catalunya | Sports | 16.94× | ||
| 05 | Sport Club Internacional | Sports | 11.58× | ||
| 06 | Mountain bike trials | Sports | 8.67× | ||
| 07 | Pinarello | Cars & Mobility | 8.38× | ||
| 08 | Vuelta a España | Sports | 8.26× | ||
| 09 | Cyclo-cross | Sports | 8.10× | ||
| 10 | Colnago | Cars & Mobility | 7.00× | ||
| 11 | Cross-country cycling | Sports | 6.90× | ||
| 12 | Tour de France | Sports | 4.48× | ||
| 13 | Carlos Alcaraz | Sports | 2.17× | ||
| 14 | La Gazzetta dello Sport | Sports | 1.91× | ||
| 15 | Jannik Sinner | Sports | 1.74× | ||
| 16 | UEFA Champions League | Sports | 1.70× | ||
| 17 | Juventus FC | Sports | 1.70× | ||
| 18 | AC Milan | Sports | 1.67× | ||
| 19 | Formula One | Sports | 1.61× | ||
| 20 | FIFA World Cup | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.53× | |
| Patriotism | CONSERVATISM | 1.38× | |
| Sports Activity | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.70× | |
| Extroversion | THRILL | 0.70× | |
| Price Sensitivity | PREMIUM | 0.71× |
Peter Sagan has an estimated audience of 151,876 people in Italy, concentrated in Lombardy and Veneto.
23.1% of Peter Sagan fans are female, 76.9% are male, with an average age of 43.1 years.
Peter Sagan fans show strongest brand affinity for Orly Airport (17.17×), Jannik Sinner (1.74×), and Vuelta a España (8.26×) over the country average.
Peter Sagan fans in Italy are most concentrated in Lombardy (reach ~30K), Veneto (reach ~20K), and Emilia-Romagna (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Peter Sagan itself, the audience over-indexes on Jannik Sinner (1.74×), Vuelta a España (8.26×), Cross-country cycling (6.9×), and Paris–Roubaix (21.6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Peter Sagan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.