Rascasse Audience Intelligence

Borussia Mönchengladbach Fan Demographics in Germany

Borussia Mönchengladbach has an estimated audience of 10.1M people in Germany.

#16among Soccer in Germany
#8among teams in Germany
#29in Sports

The average Borussia Mönchengladbach fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Borussia Mönchengladbach ranks #5 among the 18 Bundesliga teams in Germany — 1.2× the group median.

In Q3/2026, search interest was +0.7% on the same quarter a year earlier; the median across the group was +10.2%.

Most fans live in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top affinities include FC Augsburg, SC Freiburg, Hannover 96, with strongest over-indexing on FC Augsburg (13.48× the country average).

Demographically, the Borussia Mönchengladbach audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Individualism.

The typical Borussia Mönchengladbach fan in Germany is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for FC Augsburg.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.1M
in Germany
Gender
28.4%♀
71.6% male
Age
35.8
average years
Country rank
#322
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Borussia Mönchengladbach fans

28.4% are female, 71.6% are male, average age 35.8.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Borussia Mönchengladbach audience in Germany
MetricValue
Female28.4%
Male71.6%
Average age35.8
Estimated audience size10.1M
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Borussia Mönchengladbach audience in Germany
Age bracketShare%
16-2433%
25-3419%
35-4416%
45-5418%
55+14%
Fig. 04

Worldwide distribution

70.4%

of the worldwide Borussia Mönchengladbach audience comes from Germany.

Worldwide audience distribution share by country for Borussia Mönchengladbach
CountryShare
Germany70.4%
Indonesia3.4%
Brazil2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Borussia Mönchengladbach fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~7.5M3.53×
02Rheinland-Pfalz~900K1.76×
03Saarland~200K1.25×
04Hessen~900K1.20×
05Niedersachsen~1M1.15×
06Schleswig-Holstein~300K0.93×
07Baden-Württemberg~1M0.89×
08Sachsen-Anhalt~200K0.78×
09Thüringen~200K0.71×
10Hamburg~200K0.71×
11Bayern~1M0.64×
12Bremen~50K0.60×
13Brandenburg~200K0.57×
14Berlin~200K0.47×
15Sachsen~200K0.45×
16Mecklenburg-Vorpommern~90K0.44×
Fig. 06

Affinity by region

Affinity by region — Borussia Mönchengladbach, Germany
0.44×1.00×3.53×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Borussia Mönchengladbach audience vs. the country average
#·InterestCategoryAffinity×
01FC AugsburgSports13.48×
02SC FreiburgSports12.14×
03Hannover 96Sports11.64×
04DFB-PokalSports11.60×
05VfL WolfsburgSports10.33×
06Hertha BSCSports8.62×
07RB LeipzigSports8.20×
08Dynamo DresdenSports7.33×
093. LigaSports7.24×
10FC Schalke 04Sports6.65×
11SV Werder BremenSports6.61×
122. BundesligaSports5.96×
13Harry KaneSports5.90×
14VfB StuttgartSports5.70×
15Borussia DortmundSports5.60×
16Jürgen KloppSports5.24×
17BundesligaSports4.04×
18FIFA World CupSports3.85×
19FC Bayern MunichSports3.39×
20UEFA Champions LeagueSports3.39×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Borussia Mönchengladbach audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Borussia Mönchengladbach audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.44×
IndividualismJOY1.12×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Borussia Mönchengladbach audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Quality AwarenessPREMIUM0.60×
MindfulnessBALANCE0.61×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Borussia Mönchengladbach over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/borussia-monchengladbach-3245” · Methodology