Honduras Audience in Mexico
Honduras has an estimated audience of 4,252,093 people in Mexico. 44.0% are female, 56.0% are male, average age 33.5. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Mobile payment, Catholic Church, MSN, Puma, Banana.
The average Honduras fan in Mexico is 33.5 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Mobile payment, Catholic Church, MSN, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Honduras audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Honduras fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 33.5 |
| Estimated audience size | 4,252,093 |
Audience persona
The typical Honduras fan in Mexico is more male, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 663,302 | 1.14× |
| Distrito Federal | 589,072 | 1.05× |
| Jalisco | 336,455 | 1.07× |
| Nuevo Leon | 304,580 | 1.19× |
| Veracruz (state) | 268,372 | 1.07× |
| Puebla | 235,114 | 1.04× |
| Baja California | 200,252 | 1.13× |
| Chiapas | 190,681 | 1.49× |
| Guanajuato | 189,042 | 0.94× |
| Chihuahua | 157,948 | 1.07× |
| Michoacan de Ocampo | 141,553 | 0.96× |
| Coahuila de Zaragoza | 140,516 | 1.1× |
| Oaxaca | 112,908 | 0.96× |
| Guerrero | 106,383 | 0.99× |
| Hidalgo | 101,284 | 0.98× |
| Yucatan | 99,019 | 1.12× |
| Sinaloa | 82,433 | 0.73× |
| Morelos | 70,421 | 0.96× |
| Durango | 53,299 | 0.91× |
| Zacatecas | 48,857 | 0.91× |
| Aguascalientes | 46,342 | 0.86× |
| Tlaxcala | 40,889 | 0.84× |
| Nayarit | 33,727 | 0.82× |
| Campeche | 30,179 | 0.93× |
| Baja California Sur | 29,886 | 0.88× |
| Colima | 23,208 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Catholic Church | 3.17× | Politics & Society |
| MSN | 3.08× | News |
| Puma | 2.76× | Fashion & Accessoires |
| Banana | 3.2× | Food & Beverages |
| Travel agency | 3.14× | Travel & Leisure |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Sarcasm | 2.87× | Politics & Society |
| El País | 3.2× | News |
| Broadcasting of sports events | 4.22× | Movies & TV |
| Pedro Pascal | 2.86× | Movies & TV |
| Game consoles | 2.19× | Technology & Electronics |
| Local news | 4.84× | News |
| Freeware | 2.7× | Technology & Electronics |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Dentistry | 2.58× | Business & Career |
| Machu Picchu | 3.72× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.33 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Urban Lifestyle | OPEN | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Mexico | 12.9% |
| Colombia | 7.3% |
See Honduras audiences in other countries
More Country audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Guatemala (13,601,604)
- Spain (11,410,742)
- Colombia (10,332,903)
Frequently asked questions
How many fans does Honduras have in Mexico?
Honduras has an estimated audience of 4,252,093 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Honduras fans?
44.0% of Honduras fans are female, 56.0% are male, with an average age of 33.5 years.
Which brands do Honduras fans like most?
Honduras fans show strongest brand affinity for Mobile payment (5.93×), Catholic Church (3.17×), and MSN (3.08×) over the country average.
Where do Honduras fans live in Mexico?
Honduras fans in Mexico are most concentrated in State of Mexico (reach 663,302), Distrito Federal (reach 589,072), and Jalisco (reach 336,455). These three regions account for the largest share of the active audience.
What other brands do Honduras fans also like?
Beyond Honduras itself, the audience over-indexes on Catholic Church (3.17×), MSN (3.08×), Puma (2.76×), and Banana (3.2×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Honduras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.