Nayarit Audience in Mexico
Nayarit has an estimated audience of 4,648,711 people in Mexico. 47.2% are female, 52.8% are male, average age 35.1. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Catholic Church, Banana, Sarcasm, Travel agency, El País.
The average Nayarit fan in Mexico is 35.1 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average). Demographically, the Nayarit audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Mindfulness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Nayarit fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 35.1 |
| Estimated audience size | 4,648,711 |
Audience persona
The typical Nayarit fan in Mexico is balanced, around 35.1 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
Nayarit fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | ~600K | 0.92× |
| State of Mexico | ~600K | 0.88× |
| Jalisco | ~400K | 1.09× |
| Nayarit | ~300K | 7.6× |
| Puebla | ~200K | 0.75× |
| Baja California | ~200K | 0.94× |
| Guanajuato | ~200K | 0.8× |
| Veracruz (state) | ~200K | 0.61× |
| Nuevo Leon | ~200K | 0.59× |
| Michoacan de Ocampo | ~100K | 0.79× |
| Tamaulipas | ~100K | 0.79× |
| Chihuahua | ~100K | 0.67× |
| Guerrero | ~90K | 0.75× |
| Chiapas | ~80K | 0.6× |
| Hidalgo | ~80K | 0.71× |
| Coahuila de Zaragoza | ~80K | 0.57× |
| Morelos | ~60K | 0.8× |
| Yucatan | ~50K | 0.55× |
| Durango | ~50K | 0.77× |
| Zacatecas | ~40K | 0.76× |
| Aguascalientes | ~40K | 0.71× |
| Tlaxcala | ~40K | 0.71× |
| Baja California Sur | ~30K | 0.8× |
| Colima | ~20K | 0.76× |
| Campeche | ~20K | 0.58× |
Top brand affinities of Nayarit fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.75× | Politics & Society |
| Banana | 3× | Food & Beverages |
| Sarcasm | 3× | Politics & Society |
| Travel agency | 3× | Travel & Leisure |
| El País | 3× | News |
| Freeware | 3× | Technology & Electronics |
| Dentistry | 3× | Business & Career |
| Office 365 | 3× | Technology & Electronics |
| Game consoles | 1.94× | Technology & Electronics |
| Radio | 1.77× | Technology & Electronics |
| Google Drive | 3× | Technology & Electronics |
| Sexology | 3× | Kids & Family |
| Broadcasting of sports events | 3× | Movies & TV |
| Breastfeeding | 3× | Kids & Family |
| captain america | 3× | Movies & TV |
| Costa Rica | 1.93× | Travel & Leisure |
| Twilight (series) | 3× | Movies & TV |
| Avocado | 3× | Food & Beverages |
| Doctor of Medicine | 3× | Business & Career |
| Papaya | 3× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.27 |
| Travelling | THRILL | 1.77 |
| Need for Security | CONSERVATISM | 1.73 |
| Risk Appetite | THRILL | 1.61 |
| Spirituality | BALANCE | 1.46 |
| Urban Lifestyle | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 46.7% |
| United States | 29.4% |
| Colombia | 4.6% |
See Nayarit audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Nayarit have in Mexico?
Nayarit has an estimated audience of 4,648,711 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Nayarit fans?
47.2% of Nayarit fans are female, 52.8% are male, with an average age of 35.1 years.
Which brands do Nayarit fans like most?
Nayarit fans show strongest brand affinity for Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) over the country average.
Where do Nayarit fans live in Mexico?
Nayarit fans in Mexico are most concentrated in Distrito Federal (reach ~600K), State of Mexico (reach ~600K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Nayarit fans also like?
Beyond Nayarit itself, the audience over-indexes on Banana (3×), Sarcasm (3×), Travel agency (3×), and El País (3×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Nayarit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.