A data profile of the people who buy, follow and care about Nayarit in Mexico — modelled from more than twelve digital signal sources. Nayarit has an estimated audience of 4,648,711 people in Mexico.
The average Nayarit fan in Mexico is 35.1 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average).
Demographically, the Nayarit audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Mindfulness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Nayarit fan in Mexico is balanced, around 35.1 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Nayarit profile in Mexico.
47.2% are female, 52.8% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 35.1 |
| Estimated audience size | 4,648,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Nayarit audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 46.7% |
| United States | 29.4% |
| Colombia | 4.6% |
Where the Nayarit audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nayarit | ~300K | 7.60× | |
| 02 | Jalisco | ~400K | 1.09× | |
| 03 | Baja California | ~200K | 0.94× | |
| 04 | Distrito Federal | ~600K | 0.92× | |
| 05 | State of Mexico | ~600K | 0.88× | |
| 06 | Guanajuato | ~200K | 0.80× | |
| 07 | Morelos | ~60K | 0.80× | |
| 08 | Baja California Sur | ~30K | 0.80× | |
| 09 | Michoacan de Ocampo | ~100K | 0.79× | |
| 10 | Tamaulipas | ~100K | 0.79× | |
| 11 | Durango | ~50K | 0.77× | |
| 12 | Zacatecas | ~40K | 0.76× | |
| 13 | Colima | ~20K | 0.76× | |
| 14 | Puebla | ~200K | 0.75× | |
| 15 | Guerrero | ~90K | 0.75× | |
| 16 | Hidalgo | ~80K | 0.71× | |
| 17 | Aguascalientes | ~40K | 0.71× | |
| 18 | Tlaxcala | ~40K | 0.71× | |
| 19 | Chihuahua | ~100K | 0.67× | |
| 20 | Veracruz (state) | ~200K | 0.61× | |
| 21 | Chiapas | ~80K | 0.60× | |
| 22 | Nuevo Leon | ~200K | 0.59× | |
| 23 | Campeche | ~20K | 0.58× | |
| 24 | Coahuila de Zaragoza | ~80K | 0.57× | |
| 25 | Yucatan | ~50K | 0.55× |
The strongest cross-interests of the Nayarit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banana | Food & Beverages | 3.00× | ||
| 02 | Sarcasm | Politics & Society | 3.00× | ||
| 03 | Travel agency | Travel & Leisure | 3.00× | ||
| 04 | El País | News | 3.00× | ||
| 05 | Freeware | Technology & Electronics | 3.00× | ||
| 06 | Dentistry | Business & Career | 3.00× | ||
| 07 | Office 365 | Technology & Electronics | 3.00× | ||
| 08 | Google Drive | Technology & Electronics | 3.00× | ||
| 09 | Sexology | Kids & Family | 3.00× | ||
| 10 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 11 | Breastfeeding | Kids & Family | 3.00× | ||
| 12 | Twilight (series) | Movies & TV | 3.00× | ||
| 13 | captain america | Movies & TV | 3.00× | ||
| 14 | Avocado | Food & Beverages | 3.00× | ||
| 15 | Doctor of Medicine | Business & Career | 3.00× | ||
| 16 | Papaya | Food & Beverages | 3.00× | ||
| 17 | Catholic Church | Politics & Society | 2.75× | ||
| 18 | Game consoles | Technology & Electronics | 1.94× | ||
| 19 | Costa Rica | Travel & Leisure | 1.93× | ||
| 20 | Radio | Technology & Electronics | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.27× | |
| Travelling | THRILL | 1.77× | |
| Need for Security | CONSERVATISM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Design Affinity | PREMIUM | 0.89× | |
| DIY Mentality | THRILL | 0.91× |
Nayarit has an estimated audience of 4,648,711 people in Mexico, concentrated in Distrito Federal and State of Mexico.
47.2% of Nayarit fans are female, 52.8% are male, with an average age of 35.1 years.
Nayarit fans show strongest brand affinity for Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) over the country average.
Nayarit fans in Mexico are most concentrated in Distrito Federal (reach ~600K), State of Mexico (reach ~600K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Nayarit itself, the audience over-indexes on Banana (3×), Sarcasm (3×), Travel agency (3×), and El País (3×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Nayarit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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