Nayarit Audience in Mexico
Nayarit has an estimated audience of 4,648,711 people in Mexico. 47.2% are female, 52.8% are male, average age 35.1. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Office 365, Google Drive, Twilight (series), Karl Marx, Fox News Channel.
The average Nayarit fan in Mexico is 35.1 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Office 365, Google Drive, Twilight (series), with strongest over-indexing on Office 365 (76.27× the country average). Demographically, the Nayarit audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Nayarit fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 35.1 |
| Estimated audience size | 4,648,711 |
Audience persona
The typical Nayarit fan in Mexico is balanced, around 35.1 years old, with strong Mindfulness tendencies and a notable affinity for Office 365.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 562,995 | 0.92× |
| State of Mexico | 561,328 | 0.88× |
| Jalisco | 373,976 | 1.09× |
| Nayarit | 345,732 | 7.7× |
| Puebla | 182,869 | 0.74× |
| Baja California | 181,363 | 0.94× |
| Guanajuato | 173,714 | 0.79× |
| Nuevo Leon | 162,324 | 0.58× |
| Veracruz (state) | 162,023 | 0.59× |
| Michoacan de Ocampo | 125,426 | 0.78× |
| Tamaulipas | 120,984 | 0.78× |
| Chihuahua | 104,278 | 0.65× |
| Guerrero | 85,720 | 0.73× |
| Chiapas | 78,752 | 0.56× |
| Hidalgo | 78,269 | 0.69× |
| Coahuila de Zaragoza | 73,903 | 0.53× |
| Morelos | 62,619 | 0.78× |
| Yucatan | 49,143 | 0.51× |
| Durango | 47,879 | 0.74× |
| Zacatecas | 42,883 | 0.73× |
| Aguascalientes | 39,861 | 0.68× |
| Tlaxcala | 35,840 | 0.67× |
| Baja California Sur | 28,649 | 0.77× |
| Colima | 21,237 | 0.71× |
| Campeche | 16,287 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 76.27× | Technology & Electronics |
| Google Drive | 68.46× | Technology & Electronics |
| Twilight (series) | 55.12× | Movies & TV |
| Karl Marx | 92.17× | Literature |
| Fox News Channel | 118.49× | Movies & TV |
| Ayrton Senna | 82.88× | Sports |
| Tinder | 55.79× | Internet & Social Media |
| Ready Player One | 80.18× | Movies & TV |
| China Central Television | 51.72× | Movies & TV |
| Near field communication | 165.37× | Technology & Electronics |
| The Dubai Mall | 266.67× | Fashion & Accessoires |
| Pixel art | 173.15× | Arts & Culture |
| Eyeglass prescription | 160× | Health |
| Automated teller machine | 87.78× | Business & Career |
| Boomerang | 135.45× | Sports |
| Halloween costume | 106.75× | Kids & Family |
| Ketchup | 75.14× | Food & Beverages |
| Latte macchiato | 143.84× | Food & Beverages |
| Faro, Portugal | 149.91× | Travel & Leisure |
| Nutritionist | 39.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.51 |
| Risk Appetite | THRILL | 8.26 |
| Urban Lifestyle | OPEN | 2.14 |
| Need for Security | CONSERVATISM | 1.66 |
| Travelling | THRILL | 1.41 |
| Spirituality | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 46.7% |
| United States | 29.4% |
| Colombia | 4.6% |
See Nayarit audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Nayarit have in Mexico?
Nayarit has an estimated audience of 4,648,711 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Nayarit fans?
47.2% of Nayarit fans are female, 52.8% are male, with an average age of 35.1 years.
Which brands do Nayarit fans like most?
Nayarit fans show strongest brand affinity for Office 365 (76.27×), Google Drive (68.46×), and Twilight (series) (55.12×) over the country average.
Where do Nayarit fans live in Mexico?
Nayarit fans in Mexico are most concentrated in Distrito Federal (reach 562,995), State of Mexico (reach 561,328), and Jalisco (reach 373,976). These three regions account for the largest share of the active audience.
What other brands do Nayarit fans also like?
Beyond Nayarit itself, the audience over-indexes on Google Drive (68.46×), Twilight (series) (55.12×), Karl Marx (92.17×), and Fox News Channel (118.49×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Nayarit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.