Nayarit Audience in United States

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Nayarit has an estimated audience of 2,924,157 people in United States. 48.5% are female, 51.5% are male, average age 39.9. Top regions: California, Texas, Arizona. Top brand affinities: Kendra Scott, Nationality, Progressive rock, Governor of Michigan, Google Home.

The average Nayarit fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Kendra Scott, Nationality, Progressive rock, with strongest over-indexing on Kendra Scott (8.43× the country average). Demographically, the Nayarit audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Nayarit fans

Demographic split for Nayarit audience in United States
MetricValue
Female48.5%
Male51.5%
Average age39.9
Estimated audience size2,924,157

Audience persona

The typical Nayarit fan in United States is balanced, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Nayarit in United States
RegionReachAffinity
California1,459,8344.54×
Texas401,5381.6×
Arizona182,3843.05×
Florida138,3860.7×
North Carolina132,2951.5×
Illinois124,4241.28×
Washington120,7952.06×
New York103,3480.63×
Nevada94,3873.34×
Colorado86,0411.87×
Oregon73,5652.19×
Georgia72,6220.81×
Virginia53,5210.75×
Tennessee48,9270.83×
Ohio42,2370.47×
New Jersey41,1040.55×
South Carolina40,6280.92×
Utah39,4881.51×
Pennsylvania38,4600.39×
Minnesota38,4250.92×
Michigan38,2120.5×
Wisconsin31,8270.72×
Indiana31,1230.58×
New Mexico31,0242.12×
Oklahoma30,5500.94×
Massachusetts25,5860.44×
Missouri24,5860.52×
Kansas24,0891.05×
Maryland23,4930.47×
Idaho22,5061.53×
Kentucky22,0270.6×
Louisiana19,7290.52×
Alabama19,2980.47×
Arkansas17,3730.72×
Iowa16,3350.68×
Nebraska15,7821.08×
Connecticut11,5050.39×
Hawaii10,9550.87×
Mississippi8,8380.37×
Washington, District of Columbia7,9860.91×
Montana6,7520.83×
Delaware5,5300.69×
New Hampshire4,6050.4×
Alaska4,0280.64×
Wyoming3,3910.78×
South Dakota3,3320.49×
Maine3,0860.29×
West Virginia2,9490.22×
North Dakota2,8550.48×
Rhode Island2,5940.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nayarit audience
BrandAffinityCategory
Kendra Scott8.43×Fashion & Accessoires
Nationality5.69×Politics & Society
Progressive rock4.26×Music & Radio
Governor of Michigan14.85×Politics & Society
Google Home12.61×Technology & Electronics
Goop8.5×Internet & Social Media
Hipster15.04×Politics & Society
Grinch6.05×Movies & TV
Hibachi11.74×Food & Beverages
Wok9.15×Food & Beverages
Vocal harmony6.28×Music & Radio
Minnesota2.3×Travel & Leisure
Cherish (group)12.25×Music & Radio
Homie16.37×Politics & Society
Panama4.02×Travel & Leisure
Fairy godmother7.24×Literature
Grace Slick8.38×Music & Radio
Lahaina, Hawaii17.08×Travel & Leisure
headspace8.65×Health
Personality5.35×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nayarit audience
TraitClusterScore
ExtroversionTHRILL1.3
SpiritualityBALANCE1.25
Need for SecurityCONSERVATISM1.16
Urban LifestyleOPEN1.13
Social Media UsageJOY1
TraditionCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for Nayarit
CountryShare
Mexico46.7%
United States29.4%
Colombia4.6%

See Nayarit audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Nayarit have in United States?

Nayarit has an estimated audience of 2,924,157 people in United States, concentrated in California and Texas.

What is the gender split and age of Nayarit fans?

48.5% of Nayarit fans are female, 51.5% are male, with an average age of 39.9 years.

Which brands do Nayarit fans like most?

Nayarit fans show strongest brand affinity for Kendra Scott (8.43×), Nationality (5.69×), and Progressive rock (4.26×) over the country average.

Where do Nayarit fans live in United States?

Nayarit fans in United States are most concentrated in California (reach 1,459,834), Texas (reach 401,538), and Arizona (reach 182,384). These three regions account for the largest share of the active audience.

What other brands do Nayarit fans also like?

Beyond Nayarit itself, the audience over-indexes on Nationality (5.69×), Progressive rock (4.26×), Governor of Michigan (14.85×), and Google Home (12.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nayarit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.