Rascasse Audience Intelligence

Nayarit Audience in United States

A data profile of the people who buy, follow and care about Nayarit in United States — modelled from more than twelve digital signal sources. Nayarit has an estimated audience of 2,924,157 people in United States.

#777among POI in United States#843in Travel & Leisure

The average Nayarit fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include brent rivera, Volaris, Mariachi, with strongest over-indexing on brent rivera (79.47× the country average).

Demographically, the Nayarit audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nayarit fan in United States is balanced, around 39.9 years old, with strong Spirituality tendencies and a notable affinity for brent rivera.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nayarit profile in United States.

Audience size
2.9M
in United States
Gender
48.5%♀
51.5% male
Age
39.9
average years
Country rank
#10517
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nayarit fans

48.5% are female, 51.5% are male, average age 39.9.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Nayarit audience in United States
MetricValue
Female48.5%
Male51.5%
Average age39.9
Estimated audience size2,924,157
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Nayarit audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3923%
40-4924%
50+18%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Nayarit audience comes from United States.

Worldwide audience distribution share by country for Nayarit
CountryShare
Mexico46.7%
United States29.4%
Colombia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nayarit audience in United States is strongest.

Fig. 05

Top regions by affinity

Nayarit fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M4.27×
02Nevada~90K3.25×
03Arizona~200K2.84×
04Oregon~70K2.11×
05Washington~100K1.97×
06New Mexico~30K1.88×
07Colorado~80K1.75×
08Texas~400K1.48×
09Idaho~20K1.47×
10North Carolina~100K1.38×
11Utah~40K1.38×
12Illinois~100K1.21×
13Nebraska~20K1.08×
14Kansas~20K1.04×
15South Carolina~40K0.96×
16Oklahoma~30K0.96×
17Washington, District of Columbia~8K0.96×
18Hawaii~10K0.93×
19Montana~8K0.93×
20Alaska~6K0.93×
21Minnesota~40K0.92×
22Tennessee~50K0.89×
23Delaware~7K0.87×
24North Dakota~5K0.85×
25Vermont~4K0.85×
26South Dakota~6K0.84×
27Georgia~70K0.83×
28Arkansas~20K0.83×
29Iowa~20K0.79×
30Wisconsin~30K0.78×
31West Virginia~10K0.78×
32Rhode Island~7K0.78×
33Virginia~50K0.76×
34Maine~8K0.76×
35New Hampshire~9K0.75×
36Kentucky~30K0.73×
37Mississippi~20K0.70×
38Florida~100K0.67×
39Louisiana~20K0.66×
40Indiana~30K0.65×
41New York~100K0.64×
42Alabama~30K0.63×
43Missouri~30K0.62×
44Connecticut~20K0.61×
45New Jersey~40K0.60×
46Michigan~40K0.58×
47Maryland~30K0.58×
48Ohio~50K0.55×
49Massachusetts~30K0.54×
50Pennsylvania~50K0.47×
Fig. 06

Affinity by region

Affinity by region — Nayarit, United States
0.47×1.00×4.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nayarit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nayarit audience
#·InterestCategoryAffinity×
01brent riveraInternet & Social Media79.47×
02Lyric poetryLiterature16.42×
03VolarisTravel & Leisure16.11×
04AcapulcoTravel & Leisure13.99×
05FIFA Club World CupSports12.40×
06MariachiMusic & Radio11.69×
07Atlético MadridSports11.36×
08Benny BlancoMusic & Radio11.05×
09Cruz AzulSports9.91×
10CumbiaMusic & Radio8.95×
11Club AméricaSports8.09×
12Web serverTechnology & Electronics6.82×
13La LigaSports6.25×
14Milwaukee BrewersSports5.04×
15MexicoTravel & Leisure3.93×
16TacoFood & Beverages3.71×
17Las VegasTravel & Leisure3.47×
18FIFA World CupSports2.19×
19RecreationTravel & Leisure2.19×
20NatureHome & Garden1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nayarit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nayarit audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
Urban LifestyleOPEN1.62×
ExtroversionTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nayarit audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Early Adopter MentalityPOWER0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nayarit have in United States?

Nayarit has an estimated audience of 2,924,157 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nayarit fans?

48.5% of Nayarit fans are female, 51.5% are male, with an average age of 39.9 years.

03

Which brands do Nayarit fans like most?

Nayarit fans show strongest brand affinity for brent rivera (79.47×), Volaris (16.11×), and Mariachi (11.69×) over the country average.

04

Where do Nayarit fans live in United States?

Nayarit fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~400K), and Arizona (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nayarit fans also like?

Beyond Nayarit itself, the audience over-indexes on Volaris (16.11×), Mariachi (11.69×), Mexico (3.93×), and Web server (6.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Nayarit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nayarit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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