A data profile of the people who buy, follow and care about NFL in Mexico — modelled from more than twelve digital signal sources. NFL has an estimated audience of 7,660,542 people in Mexico.
NFL has an estimated audience of 7,660,542 people in Mexico. 34.2% are female, 65.8% are male, average age 31.3. Top brand affinities: Creative Commons, Snacking, United Airlines, Aaron Rodgers, Los Angeles Rams.
Top brand affinities include Creative Commons, Snacking, United Airlines, with strongest over-indexing on Creative Commons (1.51× the country average).
Demographically, the NFL audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical NFL fan in Mexico is more male, around 31.3 years old, with strong Patriotism tendencies and a notable affinity for Creative Commons.
The key figures that characterise the NFL profile in Mexico.
34.2% are female, 65.8% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 31.3 |
| Estimated audience size | 7,660,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide NFL audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 60.1% |
| Canada | 4.3% |
| China | 3.2% |
The strongest cross-interests of the NFL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Portland Trail Blazers | Sports | 2.05× | ||
| 02 | Aaron Rodgers | Sports | 1.93× | ||
| 03 | Dallas Mavericks | Sports | 1.87× | ||
| 04 | United Airlines | Travel & Leisure | 1.77× | ||
| 05 | CBS Sports | Movies & TV | 1.74× | ||
| 06 | Tampa Bay Buccaneers | Sports | 1.71× | ||
| 07 | Payment card | Fashion & Accessoires | 1.69× | ||
| 08 | Los Angeles Rams | Sports | 1.68× | ||
| 09 | Eva Mendes | Movies & TV | 1.63× | ||
| 10 | Indiana Pacers | Sports | 1.60× | ||
| 11 | Kevin De Bruyne | Sports | 1.59× | ||
| 12 | CM Punk | Sports | 1.59× | ||
| 13 | Arizona Cardinals | Sports | 1.55× | ||
| 14 | Monday Night Football | Sports | 1.54× | ||
| 15 | Ruffles | Food & Beverages | 1.53× | ||
| 16 | Thursday Night Football | Sports | 1.53× | ||
| 17 | Snacking | Food & Beverages | 1.52× | ||
| 18 | Las Vegas Raiders | Sports | 1.52× | ||
| 19 | River Plate | Sports | 1.52× | ||
| 20 | Creative Commons | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Spirituality | BALANCE | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.79× | |
| Indulgence | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for NFL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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