NFL Audience in Mexico
NFL has an estimated audience of 10,651,845 people in Mexico. 34.2% are female, 65.8% are male, average age 31.3. Top brand affinities: Freeware, Liga MX, Sarcasm, Dentistry, Machu Picchu.
Top brand affinities include Freeware, Liga MX, Sarcasm, with strongest over-indexing on Freeware (5.5× the country average). Demographically, the NFL audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Sports · Type: Event · Subtype: American football
Demographics of NFL fans
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 31.3 |
| Estimated audience size | 10,651,845 |
Audience persona
The typical NFL fan in Mexico is more male, around 31.3 years old, with strong Mindfulness tendencies and a notable affinity for Freeware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 5.5× | Technology & Electronics |
| Liga MX | 1.52× | Sports |
| Sarcasm | 3.75× | Politics & Society |
| Dentistry | 4.27× | Business & Career |
| Machu Picchu | 5.55× | Travel & Leisure |
| Cruz Azul | 1.55× | Sports |
| Broadcasting of sports events | 4.6× | Movies & TV |
| Civil service | 6.52× | Politics & Society |
| Pedro Pascal | 3.09× | Movies & TV |
| New Testament | 5.95× | Politics & Society |
| Public administration | 5.37× | Business & Career |
| Catholic Church | 2.39× | Politics & Society |
| Game consoles | 2.27× | Technology & Electronics |
| MSN | 2.52× | News |
| Breastfeeding | 4.25× | Kids & Family |
| Travel agency | 2.8× | Travel & Leisure |
| Real estate broker | 4.3× | Home & Garden |
| Shellfish | 4.95× | Food & Beverages |
| Office 365 | 2.9× | Technology & Electronics |
| Essay | 5.84× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.34 |
| Risk Appetite | THRILL | 1.56 |
| Travelling | THRILL | 1.26 |
| Spirituality | BALANCE | 1.17 |
| Urban Lifestyle | OPEN | 1 |
| Luxury Orientation | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.4% |
| Mexico | 4.8% |
| Canada | 3.9% |
See NFL audiences in other countries
More American football audiences in Mexico
- Super Bowl (1,897,172)
- San Francisco 49ers (865,838)
- Kansas City Chiefs (770,241)
- Pittsburgh Steelers (752,577)
- Miami Dolphins (751,801)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for NFL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.