NFL Audience in Mexico
NFL has an estimated audience of 7,653,059 people in Mexico. 34.2% are female, 65.8% are male, average age 31.3. Top brand affinities: Creative Commons, Snacking, United Airlines, Aaron Rodgers, Los Angeles Rams.
Top brand affinities include Creative Commons, Snacking, United Airlines, with strongest over-indexing on Creative Commons (1.51× the country average). Demographically, the NFL audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Sports · Type: Event · Subtype: American football
Demographics of NFL fans
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 31.3 |
| Estimated audience size | 7,653,059 |
Audience persona
The typical NFL fan in Mexico is more male, around 31.3 years old, with strong Patriotism tendencies and a notable affinity for Creative Commons.
Top brand affinities of NFL fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Creative Commons | 1.51× | Technology & Electronics |
| Snacking | 1.52× | Food & Beverages |
| United Airlines | 1.77× | Travel & Leisure |
| Aaron Rodgers | 1.93× | Sports |
| Los Angeles Rams | 1.68× | Sports |
| Payment card | 1.69× | Fashion & Accessoires |
| Dallas Mavericks | 1.87× | Sports |
| Kevin De Bruyne | 1.59× | Sports |
| Las Vegas Raiders | 1.52× | Sports |
| Eva Mendes | 1.63× | Movies & TV |
| Ruffles | 1.53× | Food & Beverages |
| Arizona Cardinals | 1.55× | Sports |
| Tampa Bay Buccaneers | 1.71× | Sports |
| Portland Trail Blazers | 2.05× | Sports |
| CM Punk | 1.59× | Sports |
| CBS Sports | 1.74× | Movies & TV |
| Monday Night Football | 1.54× | Sports |
| Indiana Pacers | 1.6× | Sports |
| Thursday Night Football | 1.53× | Sports |
| Indianapolis Colts | 1.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.14 |
| Need for Security | CONSERVATISM | 0.98 |
| LGBTQ+ Identity | OPEN | 0.97 |
| Spirituality | BALANCE | 0.94 |
| Social Media Usage | JOY | 0.94 |
| Individualism | JOY | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.8% |
| Canada | 4.0% |
| China | 3.8% |
See NFL audiences in other countries
More American football audiences in Mexico
- Super Bowl (1,897,172)
- San Francisco 49ers (865,838)
- Kansas City Chiefs (770,241)
- Pittsburgh Steelers (752,577)
- Miami Dolphins (751,801)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for NFL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.