Rascasse Audience Intelligence

Spirit Airlines Target Market in United States

Spirit Airlines has an estimated audience of 14.5M people in United States.

#7among Airline in United States#240among brands in United States#215in Travel & Leisure

The average Spirit Airlines fan in United States is 45.8 years old, more female, and lives primarily in Florida.

By number of fans, Spirit Airlines ranks #7 among the 258 objects in Airline in United States — 14.0× the group median.

Its fans are 5.4 years older than the group average of 40.4.

Women make up 55.9% of the fan base, 4.6 percentage points more than the group average.

Compared with the other 257 objects in Airline, Spirit Airlines fans stand out for their interest in Canadian dollar, Orlando International Airport and Aircraft carrier.

Most fans live in Florida, California, Texas.

Top affinities include Canadian dollar, Momondo, Frontier Airlines, with strongest over-indexing on Canadian dollar (22.67× the country average).

Demographically, the Spirit Airlines audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Travelling, Luxury Orientation.

The typical Spirit Airlines fan in United States is more female, around 45.8 years old, with strong Travelling tendencies and a notable affinity for Canadian dollar.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
14.5M
in United States
Gender
55.9%♀
44.1% male
Age
45.8
average years
Country rank
#2382
among all objects in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Spirit Airlines

55.9% are female, 44.1% are male, average age 45.8.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Spirit Airlines audience in United States
MetricValue
Female55.9%
Male44.1%
Average age45.8
Estimated audience size14.5M
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Spirit Airlines audience in United States
Age bracketShare%
16-247%
25-3414%
35-4420%
45-5428%
55+31%
Fig. 04

Worldwide distribution

74.7%

of the worldwide Spirit Airlines audience comes from United States.

Worldwide audience distribution share by country for Spirit Airlines
CountryShare
United States74.7%
India3.2%
Puerto Rico2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Spirit Airlines customers by region in United States
#RegionReachAffinity×
01Nevada~400K3.13×
02Florida~3M3.07×
03Michigan~1M2.38×
04New Jersey~900K2.24×
05Louisiana~400K1.82×
06South Carolina~400K1.78×
07Georgia~800K1.67×
08Maryland~400K1.58×
09Pennsylvania~800K1.44×
10Texas~1.5M1.42×
11Illinois~700K1.27×
12Indiana~400K1.23×
13Ohio~600K1.22×
14Delaware~50K1.19×
15Massachusetts~400K1.18×
16Tennessee~400K1.14×
17North Carolina~500K1.09×
18New Hampshire~60K1.05×
19New York~900K1.04×
20Mississippi~100K1.04×
21Washington, District of Columbia~30K0.97×
22Kentucky~200K0.94×
23Connecticut~100K0.91×
24Virginia~300K0.90×
25Wisconsin~200K0.86×
26California~1.5M0.85×
27Alabama~200K0.85×
28Missouri~200K0.81×
29Kansas~100K0.81×
30West Virginia~60K0.81×
31Rhode Island~40K0.80×
32Utah~100K0.71×
33Maine~40K0.67×
34New Mexico~60K0.66×
35Arizona~200K0.65×
36Idaho~50K0.62×
37Minnesota~100K0.58×
38Oregon~100K0.56×
39Vermont~20K0.55×
40Arkansas~70K0.54×
41Washington~200K0.52×
42Oklahoma~90K0.50×
43Colorado~100K0.48×
44Hawaii~30K0.42×
45Iowa~60K0.41×
46Alaska~10K0.36×
47Nebraska~30K0.35×
48North Dakota~10K0.35×
49Montana~10K0.32×
50South Dakota~10K0.30×
Fig. 06

Affinity by region

Affinity by region — Spirit Airlines, United States
0.30×1.00×3.13×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Spirit Airlines audience vs. the country average
#·InterestCategoryAffinity×
01Canadian dollarBusiness & Career22.67×
02MomondoTravel & Leisure20.52×
03Frontier AirlinesTravel & Leisure15.80×
04Sun Country AirlinesTravel & Leisure14.38×
05Orlando International AirportTravel & Leisure14.37×
06Allegiant AirTravel & Leisure14.00×
07Aircraft carrierCars & Mobility13.36×
08Peach (airline)Travel & Leisure13.02×
09CheapOairTravel & Leisure11.93×
10Hawaiian AirlinesTravel & Leisure9.73×
11Hartsfield–Jackson Atlanta International AirportTravel & Leisure8.69×
12Motel 6Travel & Leisure8.22×
13southwest airlinesTravel & Leisure7.96×
14Delta Air LinesTravel & Leisure7.04×
15AsphaltCars & Mobility6.90×
16Alaska AirlinesTravel & Leisure6.42×
17JetBlueTravel & Leisure5.93×
18United AirlinesTravel & Leisure4.64×
19American AirlinesTravel & Leisure3.60×
20AirbnbTravel & Leisure1.90×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Spirit Airlines audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Spirit Airlines audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.78×
Luxury OrientationPREMIUM1.24×
Quality AwarenessPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Spirit Airlines audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
Pet OwnershipJOY0.95×
SustainabilityBALANCE0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Spirit Airlines over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/spirit-airlines-112196” · Methodology