A data profile of the people who buy, follow and care about Homo sapiens in Malaysia — modelled from more than twelve digital signal sources. Homo sapiens has an estimated audience of 2,166,431 people in Malaysia.
Homo sapiens has an estimated audience of 2,166,431 people in Malaysia. 49.3% are female, 50.7% are male, average age 39.7. Top brand affinities: Innovation, Feng shui, Sugar substitute, Porridge, Acupuncture.
Top brand affinities include Innovation, Feng shui, Sugar substitute, with strongest over-indexing on Innovation (1.81× the country average).
Demographically, the Homo sapiens audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Homo sapiens fan in Malaysia is balanced, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Homo sapiens profile in Malaysia.
49.3% are female, 50.7% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 39.7 |
| Estimated audience size | 2,166,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Homo sapiens audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 37.1% |
| Taiwan | 7.2% |
| Japan | 6.5% |
The strongest cross-interests of the Homo sapiens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thermomix | Home & Garden | 1.99× | ||
| 02 | Acupuncture | Health | 1.96× | ||
| 03 | Cigar | Food & Beverages | 1.88× | ||
| 04 | Innovation | Business & Career | 1.81× | ||
| 05 | Diabetes mellitus type 2 awareness | Health | 1.80× | ||
| 06 | Organic certification | Food & Beverages | 1.70× | ||
| 07 | Lottery | Games | 1.66× | ||
| 08 | Hair iron | Beauty & Wellness | 1.65× | ||
| 09 | Garden centre | Home & Garden | 1.63× | ||
| 10 | Renewable energy | Business & Career | 1.59× | ||
| 11 | Feng shui | Health | 1.57× | ||
| 12 | Mission: Impossible | Movies & TV | 1.57× | ||
| 13 | Potato chip | Food & Beverages | 1.56× | ||
| 14 | Baking powder | Food & Beverages | 1.56× | ||
| 15 | Insect repellent | Health | 1.56× | ||
| 16 | Sugar substitute | Food & Beverages | 1.54× | ||
| 17 | Greenhouse | Home & Garden | 1.54× | ||
| 18 | FedEx | Business & Career | 1.53× | ||
| 19 | Porridge | Food & Beverages | 1.52× | ||
| 20 | Biotechnology | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.84× | |
| Indulgence | JOY | 1.45× | |
| Quality Awareness | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| DIY Mentality | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Homo sapiens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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