A data profile of the people who buy, follow and care about Homo sapiens in Australia — modelled from more than twelve digital signal sources. Homo sapiens has an estimated audience of 2,163,210 people in Australia.
Homo sapiens has an estimated audience of 2,163,210 people in Australia. 57.0% are female, 43.0% are male, average age 40.9. Top brand affinities: Wikipedia, Nicole Kidman, Innovation, Scarlett Johansson, Tabloid (newspaper format).
Top brand affinities include Wikipedia, Nicole Kidman, Innovation, with strongest over-indexing on Wikipedia (2.79× the country average).
Demographically, the Homo sapiens audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Homo sapiens fan in Australia is more female, around 40.9 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Homo sapiens profile in Australia.
57.0% are female, 43.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 40.9 |
| Estimated audience size | 2,163,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Homo sapiens audience comes from Australia.
| Country | Share |
|---|---|
| United States | 37.1% |
| Taiwan | 7.2% |
| Japan | 6.5% |
The strongest cross-interests of the Homo sapiens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nicole Kidman | Movies & TV | 2.82× | ||
| 02 | Scarlett Johansson | Movies & TV | 2.82× | ||
| 03 | Demi Moore | Movies & TV | 2.82× | ||
| 04 | Julia Roberts | Movies & TV | 2.82× | ||
| 05 | Kate Hudson | Movies & TV | 2.82× | ||
| 06 | Zendaya | Movies & TV | 2.82× | ||
| 07 | Natalie Portman | Movies & TV | 2.82× | ||
| 08 | Emma Stone | Movies & TV | 2.82× | ||
| 09 | Wikipedia | Internet & Social Media | 2.79× | ||
| 10 | Adriana Lima | Fashion & Accessoires | 2.71× | ||
| 11 | Sabrina Carpenter | Music & Radio | 2.41× | ||
| 12 | Malaysia Airlines | Travel & Leisure | 1.82× | ||
| 13 | Innovation | Business & Career | 1.80× | ||
| 14 | Public security | Politics & Society | 1.78× | ||
| 15 | Sustainable energy | Home & Garden | 1.73× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.73× | ||
| 17 | ABC | Movies & TV | 1.62× | ||
| 18 | Activism | Politics & Society | 1.53× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.52× | ||
| 20 | Renewable energy | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.37× | |
| Spirituality | BALANCE | 1.27× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Pet Ownership | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Homo sapiens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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