A data profile of the people who buy, follow and care about Sovereign state in Malaysia — modelled from more than twelve digital signal sources. Sovereign state has an estimated audience of 2,711,103 people in Malaysia.
The average Sovereign state fan in Malaysia is 37.8 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Lyric poetry, House of Cards (U.S. TV series), Masculism, with strongest over-indexing on Lyric poetry (1.73× the country average).
Demographically, the Sovereign state audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 15 regions tracked by Rascasse.
The typical Sovereign state fan in Malaysia is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Lyric poetry.
The key figures that characterise the Sovereign state profile in Malaysia.
50.1% are female, 49.9% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 37.8 |
| Estimated audience size | 2,711,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Sovereign state audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 25.5% |
| Brazil | 4.8% |
| Taiwan | 4.6% |
Where the Sovereign state audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perlis | ~50K | 1.23× | |
| 02 | Putrajaya | ~20K | 1.13× | |
| 03 | Penang | ~200K | 1.01× | |
| 04 | Kelantan | ~100K | 1.01× | |
| 05 | Terengganu | ~100K | 1.01× | |
| 06 | Pahang | ~100K | 0.99× | |
| 07 | Malacca | ~100K | 0.99× | |
| 08 | Negeri Sembilan | ~100K | 0.98× | |
| 09 | Kedah | ~200K | 0.97× | |
| 10 | Sabah | ~200K | 0.95× | |
| 11 | Perak | ~200K | 0.95× | |
| 12 | Sarawak | ~200K | 0.94× | |
| 13 | Johor | ~300K | 0.92× | |
| 14 | Kuala Lumpur | ~400K | 0.86× | |
| 15 | Selangor | ~600K | 0.85× |
The strongest cross-interests of the Sovereign state audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masculism | Politics & Society | 1.86× | ||
| 02 | Lyric poetry | Literature | 1.73× | ||
| 03 | Jersey Shore (TV series) | Movies & TV | 1.71× | ||
| 04 | House of Cards (U.S. TV series) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Family Orientation | CONSERVATISM | 1.14× | |
| Convenience Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Pet Ownership | JOY | 0.79× | |
| Luxury Orientation | PREMIUM | 0.86× |
Sovereign state has an estimated audience of 2,711,103 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
50.1% of Sovereign state fans are female, 49.9% are male, with an average age of 37.8 years.
Sovereign state fans show strongest brand affinity for Lyric poetry (1.73×), House of Cards (U.S. TV series) (1.51×), and Masculism (1.86×) over the country average.
Sovereign state fans in Malaysia are most concentrated in Selangor (reach ~600K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Sovereign state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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