A data profile of the people who buy, follow and care about Sovereign state in Australia — modelled from more than twelve digital signal sources. Sovereign state has an estimated audience of 3,247,942 people in Australia.
Sovereign state has an estimated audience of 3,247,942 people in Australia. 56.0% are female, 44.0% are male, average age 40.6. Top brand affinities: Public security, Ryan Gosling, Individualism, Photovoltaic system, Sandra Bullock.
Top brand affinities include Public security, Ryan Gosling, Individualism, with strongest over-indexing on Public security (1.78× the country average).
Demographically, the Sovereign state audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Individualism, Tradition.
The typical Sovereign state fan in Australia is more female, around 40.6 years old, with strong Individualism tendencies and a notable affinity for Public security.
The key figures that characterise the Sovereign state profile in Australia.
56.0% are female, 44.0% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 40.6 |
| Estimated audience size | 3,247,942 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Sovereign state audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.5% |
| Brazil | 4.8% |
| Taiwan | 4.6% |
The strongest cross-interests of the Sovereign state audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monopoly (game) | Games | 1.96× | ||
| 02 | Freedom of thought | Politics & Society | 1.86× | ||
| 03 | Individualism | Politics & Society | 1.83× | ||
| 04 | Public security | Politics & Society | 1.78× | ||
| 05 | Toshiba | Technology & Electronics | 1.75× | ||
| 06 | Edmonton Oilers | Sports | 1.70× | ||
| 07 | Ryan Gosling | Movies & TV | 1.65× | ||
| 08 | Sandra Bullock | Movies & TV | 1.63× | ||
| 09 | Chicago Fire Soccer Club | Sports | 1.62× | ||
| 10 | Dashcam | Cars & Mobility | 1.59× | ||
| 11 | Emigration | Politics & Society | 1.59× | ||
| 12 | Masculism | Politics & Society | 1.58× | ||
| 13 | Photovoltaic system | Home & Garden | 1.56× | ||
| 14 | Insect repellent | Health | 1.55× | ||
| 15 | Philadelphia Flyers | Sports | 1.53× | ||
| 16 | Road crew | Politics & Society | 1.52× | ||
| 17 | George Clooney | Movies & TV | 1.51× | ||
| 18 | Model building | Kids & Family | 1.51× | ||
| 19 | Ballantine's | Food & Beverages | 1.51× | ||
| 20 | Organic chemistry | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.30× | |
| Tradition | CONSERVATISM | 1.26× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.63× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sovereign state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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