A data profile of the people who buy, follow and care about Drammens Tidende in Norway — modelled from more than twelve digital signal sources. Drammens Tidende has an estimated audience of 575,378 people in Norway.
Drammens Tidende has an estimated audience of 575,378 people in Norway. 57.6% are female, 42.4% are male, average age 45.7. Top brand affinities: Biltema, Spar (retailer), KappAhl, Hatchback, Plug-in hybrid.
Top brand affinities include Biltema, Spar (retailer), KappAhl, with strongest over-indexing on Biltema (1.98× the country average).
Demographically, the Drammens Tidende audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Drammens Tidende fan in Norway is more female, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Drammens Tidende profile in Norway.
57.6% are female, 42.4% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 45.7 |
| Estimated audience size | 575,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 34% |
The strongest cross-interests of the Drammens Tidende audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hatchback | Cars & Mobility | 3.30× | ||
| 02 | Le Creuset | Home & Garden | 3.30× | ||
| 03 | Personal water craft | Cars & Mobility | 3.06× | ||
| 04 | Ford Explorer | Cars & Mobility | 2.73× | ||
| 05 | Heat pump | Home & Garden | 2.64× | ||
| 06 | Sedan (automobile) | Cars & Mobility | 2.42× | ||
| 07 | Spar (retailer) | Shopping | 2.23× | ||
| 08 | Family car | Cars & Mobility | 2.14× | ||
| 09 | Biltema | Business & Career | 1.98× | ||
| 10 | City car | Cars & Mobility | 1.94× | ||
| 11 | Washing machine | Home & Garden | 1.90× | ||
| 12 | KappAhl | Fashion & Accessoires | 1.86× | ||
| 13 | Germany | Travel & Leisure | 1.74× | ||
| 14 | Sustainable energy | Home & Garden | 1.62× | ||
| 15 | Carpentry | Home & Garden | 1.56× | ||
| 16 | Swimming pool | Sports | 1.56× | ||
| 17 | Plug-in hybrid | Cars & Mobility | 1.54× | ||
| 18 | Vacuum cleaner | Home & Garden | 1.54× | ||
| 19 | Garden furniture | Home & Garden | 1.51× | ||
| 20 | Cat food | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.36× | |
| Family Orientation | CONSERVATISM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Extroversion | THRILL | 0.90× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Drammens Tidende. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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