A data profile of the people who buy, follow and care about Komplett in Norway — modelled from more than twelve digital signal sources. Komplett has an estimated audience of 687,006 people in Norway.
Komplett has an estimated audience of 687,006 people in Norway. 36.5% are female, 63.5% are male, average age 35.6. Top brand affinities: Geberit, Assassin's Creed, Ticketmaster, Tomb Raider, Jabra (headset).
Top brand affinities include Geberit, Assassin's Creed, Ticketmaster, with strongest over-indexing on Geberit (13.32× the country average).
Demographically, the Komplett audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Komplett fan in Norway is more male, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Geberit.
The key figures that characterise the Komplett profile in Norway.
36.5% are female, 63.5% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 35.6 |
| Estimated audience size | 687,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 16% | |
| 50+ | 18% |
The strongest cross-interests of the Komplett audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Geberit | Home & Garden | 13.32× | ||
| 02 | Tomb Raider | Games | 13.32× | ||
| 03 | Jabra (headset) | Technology & Electronics | 7.80× | ||
| 04 | Assassin's Creed | Games | 7.40× | ||
| 05 | Call of Duty: Modern Warfare 2 | Games | 5.84× | ||
| 06 | Desperate Housewives | Movies & TV | 5.34× | ||
| 07 | Taiwan | Travel & Leisure | 4.00× | ||
| 08 | Kris Jenner | Movies & TV | 3.94× | ||
| 09 | Christian Bale | Movies & TV | 3.59× | ||
| 10 | Jason Momoa | Movies & TV | 2.91× | ||
| 11 | Headphones | Technology & Electronics | 2.41× | ||
| 12 | Ticketmaster | Travel & Leisure | 2.16× | ||
| 13 | Twitch | Games | 2.08× | ||
| 14 | YouTube Music | Internet & Social Media | 2.04× | ||
| 15 | Computer hardware | Technology & Electronics | 2.03× | ||
| 16 | Intersport | Shopping | 1.89× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.71× | ||
| 18 | Carpentry | Home & Garden | 1.65× | ||
| 19 | New York City | Travel & Leisure | 1.53× | ||
| 20 | Artificial intelligence | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.17× | |
| Risk Appetite | THRILL | 1.12× | |
| Social Media Usage | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Community Orientation | OPEN | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Komplett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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