Rascasse Audience Intelligence

The Atlantic Audience Demographics in United States

The Atlantic has an estimated audience of 6.7M people in United States.

#7among Newspaper in United States
#140among websites & media in United States
#32in News

The average The Atlantic fan in United States is 46.2 years old, balanced, and lives primarily in California.

By number of fans, The Atlantic ranks #7 among the 1320 objects in Newspaper in United States — 5.3× the group median.

Its fans are 4.2 years older than the group average of 42.0.

Women make up 54.2% of the fan base, 4.0 percentage points more than the group average.

Compared with the other 1319 objects in Newspaper, The Atlantic fans stand out for their interest in Politico, Christian Slater and Dominic West.

Most fans live in California, New York, Pennsylvania.

Top affinities include Politico, Christian Slater, Dominic West, with strongest over-indexing on Politico (23.52× the country average).

Demographically, the The Atlantic audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Sustainability, Individualism.

The typical The Atlantic fan in United States is balanced, around 46.2 years old, with strong Sustainability tendencies and a notable affinity for Politico.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.7M
in United States
Gender
54.2%♀
45.8% male
Age
46.2
average years
Country rank
#5303
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of The Atlantic

54.2% are female, 45.8% are male, average age 46.2.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for The Atlantic audience in United States
MetricValue
Female54.2%
Male45.8%
Average age46.2
Estimated audience size6.7M
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the The Atlantic audience in United States
Age bracketShare%
16-2410%
25-3413%
35-4418%
45-5423%
55+37%
Fig. 04

Worldwide distribution

51.0%

of the worldwide The Atlantic audience comes from United States.

Worldwide audience distribution share by country for The Atlantic
CountryShare
United States51.0%
Canada4.8%
China4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Atlantic fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K4.20×
02Vermont~30K2.37×
03Maine~50K2.03×
04Massachusetts~300K1.91×
05Oregon~100K1.57×
06New Hampshire~40K1.43×
07New York~600K1.42×
08Rhode Island~30K1.42×
09Washington~200K1.39×
10Virginia~200K1.33×
11Connecticut~100K1.33×
12Montana~30K1.29×
13Minnesota~100K1.27×
14Maryland~200K1.26×
15Colorado~100K1.24×
16Pennsylvania~300K1.17×
17Illinois~300K1.03×
18New Mexico~40K1.03×
19Wisconsin~100K1.02×
20Alaska~10K1.02×
21Delaware~20K0.99×
22California~800K0.98×
23New Jersey~200K0.96×
24Wyoming~10K0.88×
25North Carolina~200K0.87×
26Michigan~200K0.82×
27Kansas~50K0.79×
28Missouri~90K0.75×
29Utah~50K0.75×
30Iowa~50K0.74×
31Nebraska~30K0.74×
32Idaho~30K0.74×
33Ohio~200K0.73×
34Hawaii~20K0.72×
35Georgia~200K0.71×
36South Carolina~70K0.64×
37West Virginia~20K0.64×
38Indiana~80K0.62×
39Kentucky~50K0.60×
40Tennessee~90K0.59×
41South Dakota~10K0.58×
42Florida~200K0.55×
43Arizona~80K0.55×
44Texas~200K0.52×
45Nevada~30K0.50×
46Arkansas~30K0.48×
47Louisiana~40K0.46×
48Oklahoma~30K0.43×
49Alabama~40K0.42×
50Mississippi~20K0.39×
Fig. 06

Affinity by region

Affinity by region — The Atlantic, United States
0.39×1.00×4.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Atlantic audience vs. the country average
#·InterestCategoryAffinity×
01PoliticoPolitics & Society23.52×
02Christian SlaterMovies & TV20.00×
03Dominic WestMovies & TV20.00×
04Albert CamusLiterature20.00×
05Victor HugoPolitics & Society20.00×
06VoltaireLiterature19.04×
07Jennifer's BodyMovies & TV7.85×
08New York PostNews6.24×
09The Washington PostNews3.90×
10Sustainable energyHome & Garden3.44×
11Drudge ReportNews3.16×
12Renewable energyBusiness & Career2.46×
13Online newspaperNews2.24×
14The New York TimesNews2.20×
15Barnes & NobleLiterature2.13×
16Trader Joe'sShopping2.11×
17ActivismPolitics & Society1.98×
18Joe BidenPolitics & Society1.87×
19Nonprofit organizationPolitics & Society1.86×
20RedditInternet & Social Media1.77×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Atlantic audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Atlantic audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.86×
IndividualismJOY1.80×
PatriotismCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Atlantic audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
ExtroversionTHRILL0.81×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Atlantic over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-atlantic-8326” · Methodology