A data profile of the people who buy, follow and care about Cincinnati Reds in Portugal — modelled from more than twelve digital signal sources. Cincinnati Reds has an estimated audience of 37,806 people in Portugal.
The average Cincinnati Reds fan in Portugal is 42.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Continente, Lidl, IKEA, with strongest over-indexing on Continente (1.91× the country average).
Demographically, the Cincinnati Reds audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Individualism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Cincinnati Reds fan in Portugal is more female, around 42.2 years old, with strong Individualism tendencies and a notable affinity for Continente.
The key figures that characterise the Cincinnati Reds profile in Portugal.
75.4% are female, 24.6% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 42.2 |
| Estimated audience size | 37,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Cincinnati Reds audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 84.5% |
| Mexico | 1.8% |
| Canada | 1.7% |
Where the Cincinnati Reds audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | <1K | 1.10× | |
| 02 | Guarda District | <1K | 1.08× | |
| 03 | Aveiro District | ~3K | 1.06× | |
| 04 | Beja District | <1K | 1.06× | |
| 05 | Évora District | <1K | 1.05× | |
| 06 | Vila Real District | <1K | 1.04× | |
| 07 | Viana do Castelo District | <1K | 1.02× | |
| 08 | Castelo Branco District | <1K | 1.02× | |
| 09 | Madeira | ~1K | 1.00× | |
| 10 | Azores | ~1K | 1.00× | |
| 11 | Viseu District | ~1K | 0.99× | |
| 12 | Coimbra District | ~2K | 0.95× | |
| 13 | Faro District | ~2K | 0.94× | |
| 14 | Leiria District | ~2K | 0.94× | |
| 15 | Braga District | ~3K | 0.92× | |
| 16 | Setúbal District | ~4K | 0.91× | |
| 17 | Porto District | ~7K | 0.81× | |
| 18 | Santarém District | ~1K | 0.81× | |
| 19 | Lisbon District | ~9K | 0.75× |
The strongest cross-interests of the Cincinnati Reds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hangzhou | Travel & Leisure | 4.99× | ||
| 02 | Conforama | Home & Garden | 3.02× | ||
| 03 | Chair | Home & Garden | 2.62× | ||
| 04 | Leroy Merlin | Shopping | 2.48× | ||
| 05 | Knitting | Home & Garden | 2.48× | ||
| 06 | Culinary art | Arts & Culture | 2.47× | ||
| 07 | Auchan | Shopping | 2.30× | ||
| 08 | Refrigerator | Home & Garden | 2.19× | ||
| 09 | Intermarché | Shopping | 2.07× | ||
| 10 | Bed | Home & Garden | 2.00× | ||
| 11 | Continente | Shopping | 1.91× | ||
| 12 | Lidl | Shopping | 1.88× | ||
| 13 | IKEA | Home & Garden | 1.77× | ||
| 14 | Garden | Home & Garden | 1.76× | ||
| 15 | Ryanair | Travel & Leisure | 1.71× | ||
| 16 | Hotels | Travel & Leisure | 1.69× | ||
| 17 | Notícias ao Minuto | News | 1.67× | ||
| 18 | Pingo Doce | Shopping | 1.62× | ||
| 19 | House | Home & Garden | 1.62× | ||
| 20 | Architecture | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.78× | |
| DIY Mentality | THRILL | 1.75× | |
| Creativity | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Extroversion | THRILL | 0.89× | |
| Luxury Orientation | PREMIUM | 0.92× |
Cincinnati Reds has an estimated audience of 37,806 people in Portugal, concentrated in Lisbon District and Porto District.
75.4% of Cincinnati Reds fans are female, 24.6% are male, with an average age of 42.2 years.
Cincinnati Reds fans show strongest brand affinity for Continente (1.91×), Lidl (1.88×), and IKEA (1.77×) over the country average.
Cincinnati Reds fans in Portugal are most concentrated in Lisbon District (reach ~9K), Porto District (reach ~7K), and Setúbal District (reach ~4K). These three regions account for the largest share of the active audience.
Beyond Cincinnati Reds itself, the audience over-indexes on Lidl (1.88×), IKEA (1.77×), Leroy Merlin (2.48×), and Auchan (2.3×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Cincinnati Reds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.