A data profile of the people who buy, follow and care about Bygghemma in Sweden — modelled from more than twelve digital signal sources. Bygghemma has an estimated audience of 1,161,264 people in Sweden.
Bygghemma has an estimated audience of 1,161,264 people in Sweden. 57.9% are female, 42.1% are male, average age 44.9. Top brand affinities: Hornbach, Lidl, Vattenfall, Hardware store, Home Renovations.
Top brand affinities include Hornbach, Lidl, Vattenfall, with strongest over-indexing on Hornbach (12.55× the country average).
Demographically, the Bygghemma audience skews more female with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Bygghemma fan in Sweden is more female, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Hornbach.
The key figures that characterise the Bygghemma profile in Sweden.
57.9% are female, 42.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 44.9 |
| Estimated audience size | 1,161,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Bygghemma audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 96.7% |
| China | 0.6% |
| Finland | 0.4% |
The strongest cross-interests of the Bygghemma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hornbach | Shopping | 12.55× | ||
| 02 | Household goods | Home & Garden | 3.08× | ||
| 03 | Novo Nordisk | Health | 2.55× | ||
| 04 | Home Renovations | Home & Garden | 2.39× | ||
| 05 | Hardware store | Home & Garden | 2.30× | ||
| 06 | Heat pump | Home & Garden | 2.29× | ||
| 07 | Vattenfall | Home & Garden | 2.25× | ||
| 08 | Digital photography | Business & Career | 1.84× | ||
| 09 | Innovation | Business & Career | 1.77× | ||
| 10 | Trivago | Travel & Leisure | 1.71× | ||
| 11 | Solar energy | Home & Garden | 1.66× | ||
| 12 | Financial services | Business & Career | 1.61× | ||
| 13 | Germany | Travel & Leisure | 1.61× | ||
| 14 | Vacuum cleaner | Home & Garden | 1.58× | ||
| 15 | Modern architecture | Arts & Culture | 1.57× | ||
| 16 | First-time buyer | Shopping | 1.55× | ||
| 17 | Online newspaper | News | 1.54× | ||
| 18 | Sportbladet | Sports | 1.51× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 20 | Lidl | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.52× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Early Adopter Mentality | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.93× | |
| Creativity | OPEN | 0.96× | |
| Mindfulness | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Bygghemma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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