A data profile of the people who buy, follow and care about Sveriges Radio in Sweden — modelled from more than twelve digital signal sources. Sveriges Radio has an estimated audience of 1,171,604 people in Sweden.
Sveriges Radio has an estimated audience of 1,171,604 people in Sweden. 55.6% are female, 44.4% are male, average age 45.5. Top brand affinities: Sveriges Television, Happiness, Real property, Intersport, Sportbladet.
Top brand affinities include Sveriges Television, Happiness, Real property, with strongest over-indexing on Sveriges Television (1.62× the country average).
Demographically, the Sveriges Radio audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Sveriges Radio fan in Sweden is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Sveriges Radio profile in Sweden.
55.6% are female, 44.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 45.5 |
| Estimated audience size | 1,171,604 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Sveriges Radio audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 92.0% |
| United Kingdom | 1.4% |
| Spain | 1.3% |
The strongest cross-interests of the Sveriges Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.40× | ||
| 02 | Real property | Home & Garden | 2.24× | ||
| 03 | News magazine | News | 2.12× | ||
| 04 | Science fiction movies | Movies & TV | 1.94× | ||
| 05 | First-person shooter games | Games | 1.91× | ||
| 06 | Tabloid (newspaper format) | Literature | 1.89× | ||
| 07 | Sportbladet | Sports | 1.83× | ||
| 08 | Financial services | Business & Career | 1.81× | ||
| 09 | Fiction books | Literature | 1.77× | ||
| 10 | Intersport | Shopping | 1.67× | ||
| 11 | Vattenfall | Home & Garden | 1.65× | ||
| 12 | Gambling | Games | 1.65× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.63× | ||
| 14 | Sveriges Television | Technology & Electronics | 1.62× | ||
| 15 | Happiness | Health | 1.55× | ||
| 16 | Modern architecture | Arts & Culture | 1.54× | ||
| 17 | Festival | Music & Radio | 1.54× | ||
| 18 | Online games | Games | 1.54× | ||
| 19 | Cruises | Travel & Leisure | 1.54× | ||
| 20 | Meat | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Need for Security | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.88× | |
| Mindfulness | BALANCE | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Sveriges Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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