Acorn Audience in United States

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Acorn has an estimated audience of 1,796,050 people in United States. 47.3% are female, 52.7% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Acorn fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Acorn audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Acorn fans

Demographic split for Acorn audience in United States
MetricValue
Female47.3%
Male52.7%
Average age40.6
Estimated audience size1,796,050

Audience persona

The typical Acorn fan in United States is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Acorn in United States
RegionReachAffinity
California228,2121.16×
Texas161,4321.05×
Florida138,1321.14×
New York121,2711.21×
Illinois64,9871.09×
Georgia62,6301.13×
Pennsylvania60,4071×
North Carolina56,8591.05×
Ohio56,3251.02×
New Jersey51,9731.14×
Massachusetts46,9621.33×
Michigan46,2230.98×
Virginia46,1041.05×
Arizona43,7001.19×
Washington42,3631.18×
Tennessee35,1550.98×
Indiana32,8451×
Maryland31,5581.02×
Colorado30,2281.07×
Alabama27,5181.1×
Missouri26,8130.93×
South Carolina25,4690.94×
Wisconsin24,9210.92×
Minnesota24,4690.95×
Oregon23,9161.16×
Louisiana22,3630.97×
Kentucky20,5280.91×
Connecticut19,5791.09×
Oklahoma18,2920.92×
Utah17,5981.09×
Nevada16,3280.94×
Arkansas14,2190.96×
Kansas14,0570.99×
Mississippi12,7190.86×
Iowa12,5860.85×
Idaho8,5190.95×
New Mexico8,1620.91×
Nebraska7,4820.83×
New Hampshire7,1741.01×
West Virginia7,1730.86×
Maine6,9981.09×
Hawaii6,8270.88×
Washington, District of Columbia5,4021×
Rhode Island5,2190.91×
Alaska4,3561.13×
Montana4,3450.87×
Delaware4,2060.85×
Vermont3,2621.03×
South Dakota3,1230.75×
North Dakota2,9360.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Acorn audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Evan Tanner16.6×Sports
Étouffée10.29×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.65×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
19 Kids and Counting2×Movies & TV
Ghar (film)17.29×Movies & TV
Oliver Platt2.83×Movies & TV
Buying a House2.06×Home & Garden
Lilongwe11.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Acorn audience
TraitClusterScore
Quality AwarenessPREMIUM1.45
Need for SecurityCONSERVATISM1.27
Urban LifestyleOPEN1.14
Career OrientationPOWER1.12
Early Adopter MentalityPOWER1.09
Luxury OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Acorn
CountryShare
United States43.2%
United Kingdom12.4%
Spain6.9%

See Acorn audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Acorn have in United States?

Acorn has an estimated audience of 1,796,050 people in United States, concentrated in California and Texas.

What is the gender split and age of Acorn fans?

47.3% of Acorn fans are female, 52.7% are male, with an average age of 40.6 years.

Which brands do Acorn fans like most?

Acorn fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Acorn fans live in United States?

Acorn fans in United States are most concentrated in California (reach 228,212), Texas (reach 161,432), and Florida (reach 138,132). These three regions account for the largest share of the active audience.

What other brands do Acorn fans also like?

Beyond Acorn itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Acorn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.