Allen, Texas Audience in United States

Allen, Texas logo

Allen, Texas has an estimated audience of 364,605 people in United States. 61.3% are female, 38.7% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: Nebraska, Leverage (TV series), George Mikan, Tierra Cali, James Stewart, Jr..

The average Allen, Texas fan in United States is 39.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nebraska, Leverage (TV series), George Mikan, with strongest over-indexing on Nebraska (12.84× the country average). Demographically, the Allen, Texas audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Allen, Texas fans

Demographic split for Allen, Texas audience in United States
MetricValue
Female61.3%
Male38.7%
Average age39.1
Estimated audience size364,605

Audience persona

The typical Allen, Texas fan in United States is more female, around 39.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Allen, Texas in United States
RegionReachAffinity
Texas273,4548.77×
California34,0400.85×
Florida16,5380.67×
Oklahoma13,7023.38×
New York11,9760.59×
Illinois10,8550.89×
Louisiana8,5581.82×
Arizona8,1091.09×
Georgia7,8760.7×
Ohio7,3340.65×
North Carolina6,8260.62×
Colorado6,6231.15×
Pennsylvania6,3790.52×
Missouri6,3011.07×
Arkansas6,1332.04×
Washington6,0480.83×
Virginia5,6740.64×
Michigan5,4850.58×
Tennessee5,2000.71×
New Jersey4,8610.52×
Massachusetts4,5300.63×
Alabama4,3890.86×
Indiana4,3240.65×
Utah4,0561.24×
Kansas3,9801.39×
Minnesota3,7530.72×
Wisconsin3,4150.62×
Maryland3,1460.5×
South Carolina3,1410.57×
Mississippi3,0871.03×
Oregon3,0190.72×
Kentucky2,9990.66×
Iowa2,5800.86×
Nevada2,5760.73×
New Mexico2,5291.38×
Idaho2,3101.26×
Connecticut1,9970.55×
Nebraska1,7570.96×
Hawaii1,0420.67×
South Dakota8551.01×
Washington, District of Columbia8340.76×
Montana6850.68×
New Hampshire6490.45×
West Virginia6250.37×
Maine5710.44×
Rhode Island5350.46×
North Dakota5040.67×
Alaska4620.59×
Delaware4460.44×
Wyoming3370.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Allen, Texas audience
BrandAffinityCategory
Nebraska12.84×Travel & Leisure
Leverage (TV series)2.55×Movies & TV
George Mikan6.14×Sports
Tierra Cali1.61×Travel & Leisure
James Stewart, Jr.6.1×Sports
Ohio State Buckeyes women's basketball2.19×Sports
E-box2.18×Health
Lion of Judah2.44×
IWeb2.03×
JBS USA1.66×Food & Beverages
Rafael Lovato Jr.4.43×Sports
Ext JS2.17×Technology & Electronics
Jeb Burton1.93×Sports
Manizales1.5×Travel & Leisure
William Boyd (writer)1.79×Literature
Droop-E2.52×Music & Radio
Mount Nemrut1.6×Travel & Leisure
bumGenius1.65×Kids & Family
W. E. B. Griffin1.86×Literature
The Boomtown Rats1.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Allen, Texas audience
TraitClusterScore
Urban LifestyleOPEN1.39
Family OrientationCONSERVATISM1.24
Price SensitivityPREMIUM1.21
Risk AppetiteTHRILL1.19
Luxury OrientationPREMIUM1.18
DIY MentalityTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Allen, Texas
CountryShare
United States87.4%
Germany12.4%
Italy0.2%

See Allen, Texas audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Allen, Texas have in United States?

Allen, Texas has an estimated audience of 364,605 people in United States, concentrated in Texas and California.

What is the gender split and age of Allen, Texas fans?

61.3% of Allen, Texas fans are female, 38.7% are male, with an average age of 39.1 years.

Which brands do Allen, Texas fans like most?

Allen, Texas fans show strongest brand affinity for Nebraska (12.84×), Leverage (TV series) (2.55×), and George Mikan (6.14×) over the country average.

Where do Allen, Texas fans live in United States?

Allen, Texas fans in United States are most concentrated in Texas (reach 273,454), California (reach 34,040), and Florida (reach 16,538). These three regions account for the largest share of the active audience.

What other brands do Allen, Texas fans also like?

Beyond Allen, Texas itself, the audience over-indexes on Leverage (TV series) (2.55×), George Mikan (6.14×), Tierra Cali (1.61×), and James Stewart, Jr. (6.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Allen, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.