Altar Audience in United States

Altar logo

Altar has an estimated audience of 1,817,831 people in United States. 84.2% are female, 15.8% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: Janitor, Ludo (board game), Buenavista (Madrid), Tezz, Software widget.

The average Altar fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Janitor, Ludo (board game), Buenavista (Madrid), with strongest over-indexing on Janitor (2.52× the country average). Demographically, the Altar audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Altar fans

Demographic split for Altar audience in United States
MetricValue
Female84.2%
Male15.8%
Average age39.9
Estimated audience size1,817,831

Audience persona

The typical Altar fan in United States is more female, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Janitor.

Top regions in United States

Top regions ranked by reach for Altar in United States
RegionReachAffinity
California278,7991.39×
Texas205,8701.32×
New York184,7351.82×
Florida119,7340.97×
Illinois69,3891.15×
Georgia68,2721.22×
North Carolina61,6611.13×
Pennsylvania58,9480.96×
Ohio53,2680.95×
Virginia46,4011.05×
New Jersey43,3000.94×
Michigan42,4940.89×
Arizona41,3401.11×
Tennessee39,7771.09×
Washington38,5701.06×
Massachusetts37,3691.04×
Maryland33,0631.06×
Indiana32,5380.98×
Alabama31,2751.23×
Wisconsin29,9111.09×
South Carolina27,6121.01×
Louisiana27,6101.18×
Missouri27,5140.94×
Colorado27,4350.96×
Oregon26,4031.27×
Minnesota25,7550.99×
Kentucky22,0880.97×
Oklahoma20,9501.04×
Connecticut18,1030.99×
Nevada17,3410.99×
Mississippi16,5731.11×
Arkansas16,0781.07×
Utah14,3010.88×
Kansas13,5150.94×
Iowa13,0410.87×
New Mexico9,1651.01×
Nebraska8,3190.91×
Hawaii8,1161.04×
Idaho7,4950.82×
West Virginia7,0590.83×
Maine5,5180.85×
Washington, District of Columbia5,4761×
New Hampshire5,4250.76×
Rhode Island5,0410.87×
Delaware4,2950.86×
Alaska3,6890.95×
Montana3,5660.71×
South Dakota3,1210.74×
North Dakota2,6870.72×
Vermont2,5240.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Altar audience
BrandAffinityCategory
Janitor2.52×Home & Garden
Ludo (board game)3.07×Games
Buenavista (Madrid)2.13×Travel & Leisure
Tezz1.53×Movies & TV
Software widget3.18×Technology & Electronics
Certified diabetes educator2.82×Business & Career
Enrique Hernández (baseball)2.99×Sports
Hattiesburg, Mississippi1.93×Travel & Leisure
Further education1.55×Kids & Family
Ethical living4.88×Politics & Society
Buena Vista, Colorado3.17×Travel & Leisure
Cachorros1.53×Pets & Animals
Escape Games2.15×Games
Employee retention1.78×Business & Career
JC Whitney1.94×Shopping
Ionia, Michigan4.35×Shopping
Cadbury World1.55×Travel & Leisure
Parasyte1.86×Literature
Molly Hatchet1.58×Music & Radio
Hélio Gracie2.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Altar audience
TraitClusterScore
SustainabilityBALANCE1.64
Price SensitivityPREMIUM1.46
IndulgenceJOY1.36
SpiritualityBALANCE1.29
MindfulnessBALANCE1.24
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Altar
CountryShare
Italy35.3%
United States26.4%
Brazil12.5%

See Altar audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Altar have in United States?

Altar has an estimated audience of 1,817,831 people in United States, concentrated in California and Texas.

What is the gender split and age of Altar fans?

84.2% of Altar fans are female, 15.8% are male, with an average age of 39.9 years.

Which brands do Altar fans like most?

Altar fans show strongest brand affinity for Janitor (2.52×), Ludo (board game) (3.07×), and Buenavista (Madrid) (2.13×) over the country average.

Where do Altar fans live in United States?

Altar fans in United States are most concentrated in California (reach 278,799), Texas (reach 205,870), and New York (reach 184,735). These three regions account for the largest share of the active audience.

What other brands do Altar fans also like?

Beyond Altar itself, the audience over-indexes on Ludo (board game) (3.07×), Buenavista (Madrid) (2.13×), Tezz (1.53×), and Software widget (3.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Altar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.