Assist (football) Audience in United States

Assist (football) logo

Assist (football) has an estimated audience of 395,520 people in United States. 21.6% are female, 78.4% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Biblical inspiration, Lebanese cuisine, Isabela (province), Overboard (film), Brookside.

The average Assist (football) fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Biblical inspiration, Lebanese cuisine, Isabela (province), with strongest over-indexing on Biblical inspiration (2.82× the country average). Demographically, the Assist (football) audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Assist (football) fans

Demographic split for Assist (football) audience in United States
MetricValue
Female21.6%
Male78.4%
Average age33.0
Estimated audience size395,520

Audience persona

The typical Assist (football) fan in United States is more male, around 33.0 years old, with strong Need for Security tendencies and a notable affinity for Biblical inspiration.

Top regions in United States

Top regions ranked by reach for Assist (football) in United States
RegionReachAffinity
California202,9654.67×
Texas34,7641.02×
Florida26,2520.98×
New York22,9821.04×
Georgia14,2801.17×
Illinois12,1370.92×
North Carolina11,3310.95×
Pennsylvania10,7140.8×
Virginia10,2891.07×
Ohio9,9770.82×
Michigan8,7920.85×
New Jersey8,7320.87×
Arizona7,3300.91×
Tennessee7,0110.88×
Washington6,8500.86×
Maryland6,8251×
Louisiana6,4781.27×
Alabama6,1331.11×
South Carolina5,9941.01×
Indiana5,8170.8×
Massachusetts5,6430.72×
Missouri5,4730.86×
Delaware4,6224.24×
Colorado4,6100.74×
Minnesota4,3510.77×
Oklahoma4,3050.98×
Wisconsin4,2430.71×
Kentucky4,0460.82×
Oregon4,0210.89×
Mississippi3,8901.19×
Nevada3,5530.93×
Arkansas3,2981.01×
Connecticut3,1830.8×
Kansas2,5130.81×
Utah2,4060.68×
Iowa2,3410.72×
Hawaii1,8271.07×
New Mexico1,8160.92×
West Virginia1,5040.82×
Washington, District of Columbia1,4191.19×
Nebraska1,3320.67×
Idaho1,2530.63×
Rhode Island9580.76×
New Hampshire9290.6×
Maine8360.59×
Montana7870.72×
Alaska5980.71×
South Dakota5470.6×
North Dakota5430.67×
Vermont3990.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Assist (football) audience
BrandAffinityCategory
Biblical inspiration2.82×Politics & Society
Lebanese cuisine1.88×Food & Beverages
Isabela (province)3.21×
Overboard (film)1.71×Movies & TV
Brookside1.79×Movies & TV
Sin Embargo MX2.99×News
Cachorros1.57×Pets & Animals
Isan1.81×Travel & Leisure
Assisi1.69×Travel & Leisure
Cachaça1.91×Food & Beverages
Lankadeepa2.71×News
International Canoe Federation1.56×Sports
Canino1.57×Travel & Leisure
Cachoeira1.67×Travel & Leisure
Sligo1.5×Travel & Leisure
Benissa2.13×Travel & Leisure
Caccamo2.02×Travel & Leisure
IGUANA SPORTS3.31×
University of Cádiz1.61×Business & Career
Čačak1.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Assist (football) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.22
Family OrientationCONSERVATISM1.2
Pet OwnershipJOY1.15
TraditionCONSERVATISM1.1
SpiritualityBALANCE1.08
DIY MentalityTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Assist (football)
CountryShare
United States21.4%
Japan12.9%
Italy12.7%

See Assist (football) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Assist (football) have in United States?

Assist (football) has an estimated audience of 395,520 people in United States, concentrated in California and Texas.

What is the gender split and age of Assist (football) fans?

21.6% of Assist (football) fans are female, 78.4% are male, with an average age of 33.0 years.

Which brands do Assist (football) fans like most?

Assist (football) fans show strongest brand affinity for Biblical inspiration (2.82×), Lebanese cuisine (1.88×), and Isabela (province) (3.21×) over the country average.

Where do Assist (football) fans live in United States?

Assist (football) fans in United States are most concentrated in California (reach 202,965), Texas (reach 34,764), and Florida (reach 26,252). These three regions account for the largest share of the active audience.

What other brands do Assist (football) fans also like?

Beyond Assist (football) itself, the audience over-indexes on Lebanese cuisine (1.88×), Isabela (province) (3.21×), Overboard (film) (1.71×), and Brookside (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Assist (football). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.