Bakersfield, California Audience in United States

Bakersfield, California logo

Bakersfield, California has an estimated audience of 2,282,937 people in United States. 53.4% are female, 46.6% are male, average age 36.6. Top regions: California, Texas, Ohio. Top brand affinities: Tierra Cali, Ken Griffey Jr., E-box, Lion of Judah, Fernando Valenzuela.

The average Bakersfield, California fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include Tierra Cali, Ken Griffey Jr., E-box, with strongest over-indexing on Tierra Cali (2.8× the country average). Demographically, the Bakersfield, California audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Bakersfield, California fans

Demographic split for Bakersfield, California audience in United States
MetricValue
Female53.4%
Male46.6%
Average age36.6
Estimated audience size2,282,937

Audience persona

The typical Bakersfield, California fan in United States is balanced, around 36.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Bakersfield, California in United States
RegionReachAffinity
California1,712,2039.11×
Texas187,5740.96×
Ohio94,6931.35×
Florida85,7930.56×
New York81,1240.64×
Nevada75,5273.42×
Michigan69,2831.16×
Arizona62,9471.35×
Illinois59,1570.78×
Pennsylvania59,0670.77×
Indiana58,5281.4×
North Carolina56,5390.82×
Washington47,7701.04×
Tennessee44,2590.97×
Georgia41,3780.59×
Virginia34,8000.63×
Oregon33,6801.29×
New Jersey31,1070.54×
Colorado30,5600.85×
Missouri29,1570.79×
Kentucky29,1031.02×
Massachusetts24,3760.54×
Oklahoma24,0990.95×
Wisconsin22,4280.65×
Minnesota22,2400.68×
Maryland21,1580.54×
Utah20,3000.99×
Arkansas17,9310.95×
South Carolina16,8290.49×
Louisiana16,5120.56×
Kansas14,8440.83×
Alabama14,8270.46×
Iowa12,7960.68×
New Mexico11,6921.02×
Idaho11,0850.97×
Connecticut11,0610.48×
Hawaii10,8941.11×
Mississippi9,2860.49×
Nebraska7,2390.63×
Washington, District of Columbia5,7570.84×
Vermont5,1691.29×
Montana5,0600.8×
West Virginia4,3880.41×
New Hampshire4,1430.46×
Alaska3,8370.79×
Maine3,7630.46×
Rhode Island3,3930.47×
North Dakota3,3180.71×
South Dakota3,2590.62×
Delaware2,4590.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bakersfield, California audience
BrandAffinityCategory
Tierra Cali2.8×Travel & Leisure
Ken Griffey Jr.1.63×Sports
E-box2.09×Health
Lion of Judah2.42×
Fernando Valenzuela1.85×Sports
Barclays Center1.75×Sports
Shelby Foote1.78×Literature
Cultural studies1.57×Business & Career
Iyanla Vanzant1.8×Business & Career
Otto Graham2.54×Sports
Austin3601.74×Sports
Bulacan1.83×Travel & Leisure
Manizales2.1×Travel & Leisure
Les Brown (bandleader)1.74×Music & Radio
Sam Bush2.17×Music & Radio
The Radiators (American band)2.1×Music & Radio
Ext JS1.98×Technology & Electronics
Memphis May Fire1.54×Music & Radio
The Diving Bell and the Butterfly1.63×Movies & TV
Ma Mère2.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bakersfield, California audience
TraitClusterScore
Urban LifestyleOPEN1.3
Luxury OrientationPREMIUM1.19
ExtroversionTHRILL1.18
Risk AppetiteTHRILL1.04
Sports ActivityPOWER1.04
Social Media UsageJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Bakersfield, California
CountryShare
United States87.5%
United Kingdom2.4%
Mexico2.4%

See Bakersfield, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Bakersfield, California have in United States?

Bakersfield, California has an estimated audience of 2,282,937 people in United States, concentrated in California and Texas.

What is the gender split and age of Bakersfield, California fans?

53.4% of Bakersfield, California fans are female, 46.6% are male, with an average age of 36.6 years.

Which brands do Bakersfield, California fans like most?

Bakersfield, California fans show strongest brand affinity for Tierra Cali (2.8×), Ken Griffey Jr. (1.63×), and E-box (2.09×) over the country average.

Where do Bakersfield, California fans live in United States?

Bakersfield, California fans in United States are most concentrated in California (reach 1,712,203), Texas (reach 187,574), and Ohio (reach 94,693). These three regions account for the largest share of the active audience.

What other brands do Bakersfield, California fans also like?

Beyond Bakersfield, California itself, the audience over-indexes on Ken Griffey Jr. (1.63×), E-box (2.09×), Lion of Judah (2.42×), and Fernando Valenzuela (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bakersfield, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.