Ben Platt Audience in United States

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Ben Platt has an estimated audience of 1,023,790 people in United States. 60.6% are female, 39.4% are male, average age 36.6. Top regions: California, New York, Texas. Top brand affinities: Product design, Meals on Wheels, Figure painting (hobby), Captain America (1990 film), JDM Cars.

The average Ben Platt fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Meals on Wheels, Figure painting (hobby), with strongest over-indexing on Product design (4.37× the country average). Demographically, the Ben Platt audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Ben Platt fans

Demographic split for Ben Platt audience in United States
MetricValue
Female60.6%
Male39.4%
Average age36.6
Estimated audience size1,023,790

Audience persona

The typical Ben Platt fan in United States is more female, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Ben Platt in United States
RegionReachAffinity
California128,3831.14×
New York95,7521.67×
Texas80,1000.91×
Florida54,3350.78×
Illinois41,2471.21×
Pennsylvania38,8171.13×
Ohio32,0021.01×
New Jersey30,5971.18×
Georgia28,5210.9×
North Carolina27,2820.89×
Massachusetts26,8881.33×
Virginia25,3211.02×
Michigan24,2150.9×
Tennessee23,3981.14×
Washington22,7821.11×
Minnesota18,6201.27×
Indiana18,4420.99×
Colorado18,1601.13×
Arizona18,0960.87×
Wisconsin16,9121.1×
Maryland16,6660.95×
Missouri16,5981.01×
Utah15,4341.68×
Oregon15,1291.29×
Connecticut12,2641.19×
South Carolina12,1220.79×
Kentucky11,2870.88×
Alabama10,5420.74×
Oklahoma10,3440.91×
Louisiana9,8920.75×
Iowa8,5041.01×
Kansas7,6260.95×
Nevada7,4280.75×
Arkansas7,0630.84×
Idaho5,3901.05×
Mississippi5,2390.62×
Washington, District of Columbia4,9171.6×
Nebraska4,9050.96×
Rhode Island4,5801.41×
New Hampshire4,2531.05×
Maine3,9281.07×
New Mexico3,6410.71×
Hawaii3,4680.79×
West Virginia3,3570.7×
Delaware2,7010.96×
Montana2,2450.79×
Vermont1,8381.02×
South Dakota1,7230.73×
North Dakota1,5850.75×
Alaska1,5490.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ben Platt audience
BrandAffinityCategory
Product design4.37×Business & Career
Meals on Wheels11.98×Food & Beverages
Figure painting (hobby)10.5×Arts & Culture
Captain America (1990 film)8.03×Movies & TV
JDM Cars11.56×Cars & Mobility
Guelaguetza12.49×Arts & Culture
Combat sport1.81×Sports
Elsword17.7×Games
Guy Fieri4.12×Movies & TV
UK garage4.91×Music & Radio
Bank account2.22×Business & Career
Karbala8.15×Travel & Leisure
Tezz5.82×Movies & TV
Staycation2.66×Home & Garden
Natural rubber1.57×Cars & Mobility
Chromebook4.04×Technology & Electronics
Home staging3.52×Home & Garden
Monogram2.57×Home & Garden
Google Home4.1×Technology & Electronics
The Wildhearts18.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ben Platt audience
TraitClusterScore
PatriotismCONSERVATISM2.75
LGBTQ+ IdentityOPEN2
Pet OwnershipJOY1.4
Early Adopter MentalityPOWER1.36
ExtroversionTHRILL1.35
Risk AppetiteTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Ben Platt
CountryShare
United States59.3%
United Kingdom10.8%
Canada5.4%

See Ben Platt audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Ben Platt have in United States?

Ben Platt has an estimated audience of 1,023,790 people in United States, concentrated in California and New York.

What is the gender split and age of Ben Platt fans?

60.6% of Ben Platt fans are female, 39.4% are male, with an average age of 36.6 years.

Which brands do Ben Platt fans like most?

Ben Platt fans show strongest brand affinity for Product design (4.37×), Meals on Wheels (11.98×), and Figure painting (hobby) (10.5×) over the country average.

Where do Ben Platt fans live in United States?

Ben Platt fans in United States are most concentrated in California (reach 128,383), New York (reach 95,752), and Texas (reach 80,100). These three regions account for the largest share of the active audience.

What other brands do Ben Platt fans also like?

Beyond Ben Platt itself, the audience over-indexes on Meals on Wheels (11.98×), Figure painting (hobby) (10.5×), Captain America (1990 film) (8.03×), and JDM Cars (11.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Platt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.