Rascasse Audience Intelligence

Bill Hicks Audience in United States

A data profile of the people who buy, follow and care about Bill Hicks in United States — modelled from more than twelve digital signal sources. Bill Hicks has an estimated audience of 379,682 people in United States.

#140among Comedian in United States#10602among Person in United States#7854in Movies & TV

The average Bill Hicks fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Norm Macdonald, Albert Camus, David Cross, with strongest over-indexing on Norm Macdonald (68.15× the country average).

Demographically, the Bill Hicks audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bill Hicks fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Norm Macdonald.

Category: Movies & TV · Type: Person · Subtype: Comedian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bill Hicks profile in United States.

Audience size
380K
in United States
Gender
32.9%♀
67.1% male
Age
43.1
average years
Country rank
#42775
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bill Hicks fans

32.9% are female, 67.1% are male, average age 43.1.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for Bill Hicks audience in United States
MetricValue
Female32.9%
Male67.1%
Average age43.1
Estimated audience size379,682
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Bill Hicks audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3925%
40-4926%
50+25%
Fig. 04

Worldwide distribution

58.4%

of the worldwide Bill Hicks audience comes from United States.

Worldwide audience distribution share by country for Bill Hicks
CountryShare
United States58.4%
United Kingdom12.5%
Canada7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bill Hicks audience in United States is strongest.

Fig. 05

Top regions by affinity

Bill Hicks fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~1K1.47×
02Oregon~6K1.33×
03Montana~1K1.31×
04South Dakota~1K1.29×
05Minnesota~7K1.23×
06New Hampshire~2K1.22×
07Maine~2K1.20×
08Vermont<1K1.19×
09Oklahoma~5K1.14×
10Missouri~7K1.12×
11Colorado~7K1.12×
12Wisconsin~6K1.12×
13Iowa~4K1.12×
14Kentucky~5K1.09×
15Idaho~2K1.08×
16Washington~8K1.07×
17Arkansas~3K1.06×
18Arizona~8K1.05×
19Kansas~3K1.04×
20Nebraska~2K1.04×
21Alaska<1K1.02×
22Massachusetts~8K1.01×
23West Virginia~2K1.01×
24Michigan~10K1.00×
25Pennsylvania~10K0.99×
26Indiana~7K0.99×
27Ohio~10K0.98×
28Connecticut~4K0.96×
29New Mexico~2K0.96×
30Tennessee~7K0.95×
31Rhode Island~1K0.95×
32Illinois~10K0.91×
33Nevada~3K0.91×
34Utah~3K0.90×
35Washington, District of Columbia~1K0.89×
36Louisiana~4K0.87×
37Texas~30K0.86×
38California~40K0.85×
39New York~20K0.84×
40Virginia~8K0.84×
41Alabama~4K0.84×
42North Carolina~9K0.82×
43Mississippi~3K0.82×
44New Jersey~8K0.81×
45South Carolina~5K0.81×
46Delaware<1K0.81×
47Maryland~5K0.77×
48Georgia~9K0.76×
49Florida~20K0.75×
50Hawaii~1K0.74×
Fig. 06

Affinity by region

Affinity by region — Bill Hicks, United States
0.74×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bill Hicks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bill Hicks audience
#·InterestCategoryAffinity×
01Albert CamusLiterature116.03×
02Norm MacdonaldMovies & TV68.15×
03David CrossMovies & TV44.65×
04Marc MaronMovies & TV38.26×
05Criticism of religionPolitics & Society35.53×
06Tig NotaroMovies & TV33.88×
07Humanoid robotTechnology & Electronics32.25×
08Franz KafkaLiterature32.03×
09Search for extraterrestrial intelligencePolitics & Society26.27×
10Apocalypse NowMovies & TV25.10×
11Bob NewhartMovies & TV17.41×
12Billy CrystalMovies & TV17.12×
13Wanda SykesMovies & TV17.05×
14George CarlinMovies & TV16.75×
15Helena Bonham CarterMovies & TV14.51×
16Andy SambergMovies & TV11.79×
17Sustainable energyHome & Garden6.80×
18Renewable energyBusiness & Career5.35×
19Robert RedfordMovies & TV4.92×
20PodcastMusic & Radio2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bill Hicks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bill Hicks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.90×
IndividualismJOY2.28×
SustainabilityBALANCE2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bill Hicks audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
Luxury OrientationPREMIUM0.70×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bill Hicks have in United States?

Bill Hicks has an estimated audience of 379,682 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bill Hicks fans?

32.9% of Bill Hicks fans are female, 67.1% are male, with an average age of 43.1 years.

03

Which brands do Bill Hicks fans like most?

Bill Hicks fans show strongest brand affinity for Norm Macdonald (68.15×), Albert Camus (116.03×), and David Cross (44.65×) over the country average.

04

Where do Bill Hicks fans live in United States?

Bill Hicks fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bill Hicks fans also like?

Beyond Bill Hicks itself, the audience over-indexes on Albert Camus (116.03×), David Cross (44.65×), Marc Maron (38.26×), and Apocalypse Now (25.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bill Hicks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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