Bog Audience in United States
Bog has an estimated audience of 698,233 people in United States. 51.6% are female, 48.4% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: ABC 7 Chicago, WESH, WFTV, Cultural studies, Mad About You.
The average Bog fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ABC 7 Chicago, WESH, WFTV, with strongest over-indexing on ABC 7 Chicago (1.63× the country average). Demographically, the Bog audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bog fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 37.7 |
| Estimated audience size | 698,233 |
Audience persona
The typical Bog fan in United States is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for ABC 7 Chicago.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 64,359 | 0.84× |
| Texas | 45,528 | 0.76× |
| Florida | 37,515 | 0.79× |
| New York | 34,549 | 0.89× |
| Michigan | 21,169 | 1.16× |
| Illinois | 19,778 | 0.85× |
| Washington | 18,227 | 1.3× |
| Pennsylvania | 17,946 | 0.76× |
| North Carolina | 16,488 | 0.78× |
| Georgia | 16,178 | 0.75× |
| Ohio | 15,358 | 0.71× |
| Massachusetts | 14,430 | 1.05× |
| Minnesota | 13,744 | 1.37× |
| Virginia | 13,301 | 0.78× |
| New Jersey | 12,828 | 0.72× |
| Wisconsin | 11,756 | 1.12× |
| Oregon | 11,560 | 1.44× |
| Tennessee | 10,088 | 0.72× |
| Colorado | 9,868 | 0.9× |
| Indiana | 9,491 | 0.74× |
| Maryland | 9,162 | 0.76× |
| Arizona | 9,125 | 0.64× |
| Missouri | 8,265 | 0.73× |
| South Carolina | 7,162 | 0.68× |
| Louisiana | 6,588 | 0.73× |
| Kentucky | 6,149 | 0.7× |
| Connecticut | 6,062 | 0.87× |
| Alabama | 6,021 | 0.62× |
| Maine | 5,544 | 2.22× |
| Utah | 5,523 | 0.88× |
| Oklahoma | 5,384 | 0.69× |
| Iowa | 5,000 | 0.87× |
| Kansas | 4,438 | 0.81× |
| Idaho | 4,431 | 1.27× |
| Nevada | 4,297 | 0.64× |
| New Hampshire | 4,096 | 1.49× |
| Arkansas | 4,056 | 0.71× |
| Hawaii | 4,001 | 1.33× |
| Vermont | 3,971 | 3.24× |
| Mississippi | 3,805 | 0.66× |
| Montana | 3,297 | 1.7× |
| Alaska | 3,204 | 2.14× |
| Nebraska | 2,774 | 0.79× |
| West Virginia | 2,451 | 0.75× |
| North Dakota | 2,193 | 1.53× |
| New Mexico | 2,150 | 0.61× |
| Rhode Island | 1,802 | 0.81× |
| Washington, District of Columbia | 1,715 | 0.82× |
| South Dakota | 1,701 | 1.05× |
| Delaware | 1,230 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ABC 7 Chicago | 1.63× | Movies & TV |
| WESH | 1.7× | Movies & TV |
| WFTV | 1.52× | Movies & TV |
| Cultural studies | 2.81× | Business & Career |
| Mad About You | 1.88× | Movies & TV |
| Toros de Tijuana | 2.92× | Sports |
| WAOW | 1.83× | Movies & TV |
| Jumia | 1.56× | Fashion & Accessoires |
| Jean-Marc Vallée | 3.01× | Movies & TV |
| Chicago Stock Exchange | 1.73× | Business & Career |
| James Butler (American football) | 1.55× | Sports |
| Jc caylen | 1.79× | Internet & Social Media |
| WKMG-TV | 1.86× | Movies & TV |
| bumGenius | 1.62× | Kids & Family |
| Pipe Bueno | 1.75× | Music & Radio |
| St Matthew Passion | 1.53× | |
| Santa Isabel, São Paulo | 2.52× | Travel & Leisure |
| The Boomtown Rats | 1.89× | Music & Radio |
| Iyengar | 1.52× | Literature |
| Las Terrenas | 1.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.18 |
| Career Orientation | POWER | 1.18 |
| Tradition | CONSERVATISM | 1.12 |
| Individualism | JOY | 1.1 |
| DIY Mentality | THRILL | 1.09 |
| Need for Security | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Australia | 13.8% |
| Denmark | 10.1% |
See Bog audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Bog have in United States?
Bog has an estimated audience of 698,233 people in United States, concentrated in California and Texas.
What is the gender split and age of Bog fans?
51.6% of Bog fans are female, 48.4% are male, with an average age of 37.7 years.
Which brands do Bog fans like most?
Bog fans show strongest brand affinity for ABC 7 Chicago (1.63×), WESH (1.7×), and WFTV (1.52×) over the country average.
Where do Bog fans live in United States?
Bog fans in United States are most concentrated in California (reach 64,359), Texas (reach 45,528), and Florida (reach 37,515). These three regions account for the largest share of the active audience.
What other brands do Bog fans also like?
Beyond Bog itself, the audience over-indexes on WESH (1.7×), WFTV (1.52×), Cultural studies (2.81×), and Mad About You (1.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.