BOYNEXTDOOR Audience in United States
BOYNEXTDOOR has an estimated audience of 338,418 people in United States. 78.1% are female, 21.9% are male, average age 25.9. Top brand affinities: Combat sport, Dog breed, Home equity, Bank account, Nuts (film).
Top brand affinities include Combat sport, Dog breed, Home equity, with strongest over-indexing on Combat sport (2.46× the country average). Demographically, the BOYNEXTDOOR audience skews more female with an average age of 25.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of BOYNEXTDOOR fans
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 25.9 |
| Estimated audience size | 338,418 |
Audience persona
The typical BOYNEXTDOOR fan in United States is more female, around 25.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.46× | Sports |
| Dog breed | 1.59× | Pets & Animals |
| Home equity | 2.54× | Home & Garden |
| Bank account | 3.09× | Business & Career |
| Nuts (film) | 6.68× | Movies & TV |
| Urban Outfitters | 2× | Shopping |
| Historic site | 4.54× | Arts & Culture |
| Grinch | 4.06× | Movies & TV |
| JDSU | 3.07× | Business & Career |
| Cam Ward | 3.2× | Sports |
| La Jolla | 7.66× | Travel & Leisure |
| Joshua Jackson | 3.75× | Movies & TV |
| Edvard Grieg | 19.6× | Literature |
| UK garage | 4.17× | Music & Radio |
| Staycation | 2.47× | Home & Garden |
| Vocal harmony | 3.1× | Music & Radio |
| 9NEWS (KUSA) | 3.34× | Movies & TV |
| Goop | 3.54× | Internet & Social Media |
| Mothercare | 2.1× | Kids & Family |
| Home staging | 3.29× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.81 |
| Early Adopter Mentality | POWER | 1.36 |
| Pet Ownership | JOY | 1.25 |
| Sustainability | BALANCE | 1.24 |
| Design Affinity | PREMIUM | 1.22 |
| Luxury Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 56.9% |
| United States | 12.5% |
| Indonesia | 5.4% |
See BOYNEXTDOOR audiences in other countries
More K-pop audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for BOYNEXTDOOR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.