Boz Scaggs Audience in United States

Boz Scaggs has an estimated audience of 884,956 people in United States. 42.6% are female, 57.4% are male, average age 54.5. Top regions: California, Texas, Florida. Top brand affinities: Genesis (band), Joe Walsh, Linda Ronstadt, Neil Diamond, Pedro Pascal.

The average Boz Scaggs fan in United States is 54.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Genesis (band), Joe Walsh, Linda Ronstadt, with strongest over-indexing on Genesis (band) (13.18× the country average). Demographically, the Boz Scaggs audience skews more male with an average age of 54.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Boz Scaggs fans

Demographic split for Boz Scaggs audience in United States
MetricValue
Female42.6%
Male57.4%
Average age54.5
Estimated audience size884,956

Audience persona

The typical Boz Scaggs fan in United States is more male, around 54.5 years old, with strong Patriotism tendencies and a notable affinity for Genesis (band).

Top regions in United States

Top regions ranked by reach for Boz Scaggs in United States
RegionReachAffinity
California104,0871.07×
Texas60,3770.79×
Florida59,4340.99×
New York43,7370.88×
Pennsylvania36,9391.24×
Ohio33,7721.24×
North Carolina30,7841.16×
Illinois26,1930.89×
Michigan25,0981.08×
Georgia24,1800.89×
New Jersey23,2371.03×
Massachusetts21,2591.22×
Tennessee19,4221.09×
Virginia19,1540.89×
Arizona18,7881.04×
Washington17,0010.96×
Indiana15,7970.98×
South Carolina15,2301.14×
Wisconsin14,7321.11×
Missouri14,4201.01×
Minnesota14,3471.13×
Colorado13,9021×
Maryland13,2560.87×
Alabama13,0751.06×
Connecticut13,0271.47×
Oregon12,3551.22×
Louisiana11,1860.98×
Kentucky10,9640.99×
Oklahoma9,6860.99×
Nevada8,0470.94×
Iowa7,3051×
Mississippi6,8080.93×
Kansas6,5360.94×
Arkansas6,4790.89×
Utah5,1550.65×
New Hampshire4,7211.35×
New Mexico4,6721.05×
Maine4,2381.34×
Nebraska3,9040.88×
Idaho3,8630.87×
Hawaii3,8351.01×
West Virginia3,7470.91×
Rhode Island3,4011.21×
Delaware2,7991.15×
Montana2,2790.93×
Washington, District of Columbia1,9000.71×
Vermont1,7221.11×
South Dakota1,4370.7×
North Dakota1,3080.72×
Alaska1,0350.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boz Scaggs audience
BrandAffinityCategory
Genesis (band)13.18×Music & Radio
Joe Walsh24.69×Music & Radio
Linda Ronstadt23.35×Music & Radio
Neil Diamond15.83×Music & Radio
Pedro Pascal8.26×Movies & TV
Neil Young17.62×Music & Radio
Richard Marx30.21×Music & Radio
The Beach Boys10.61×Music & Radio
David Crosby38.97×Music & Radio
Santana (band)24.54×Music & Radio
Fleetwood Mac13.25×Music & Radio
Carole King20.44×Music & Radio
Billy Joel9.23×Music & Radio
Paul Simon17.43×Music & Radio
Ringo Starr12.36×Music & Radio
Steam5.75×Games
Phil Collins9.38×Music & Radio
Tom Petty13.14×Music & Radio
Bonnie Raitt21.64×Music & Radio
Huey Lewis22.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boz Scaggs audience
TraitClusterScore
PatriotismCONSERVATISM1.65
Community OrientationOPEN1.44
TraditionCONSERVATISM1.38
SustainabilityBALANCE1.28
SpiritualityBALANCE1.28
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Boz Scaggs
CountryShare
United States74.9%
United Kingdom5.3%
Japan4.1%

See Boz Scaggs audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Boz Scaggs have in United States?

Boz Scaggs has an estimated audience of 884,956 people in United States, concentrated in California and Texas.

What is the gender split and age of Boz Scaggs fans?

42.6% of Boz Scaggs fans are female, 57.4% are male, with an average age of 54.5 years.

Which brands do Boz Scaggs fans like most?

Boz Scaggs fans show strongest brand affinity for Genesis (band) (13.18×), Joe Walsh (24.69×), and Linda Ronstadt (23.35×) over the country average.

Where do Boz Scaggs fans live in United States?

Boz Scaggs fans in United States are most concentrated in California (reach 104,087), Texas (reach 60,377), and Florida (reach 59,434). These three regions account for the largest share of the active audience.

What other brands do Boz Scaggs fans also like?

Beyond Boz Scaggs itself, the audience over-indexes on Joe Walsh (24.69×), Linda Ronstadt (23.35×), Neil Diamond (15.83×), and Pedro Pascal (8.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boz Scaggs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.