Boz Scaggs Audience in United States
Boz Scaggs has an estimated audience of 884,956 people in United States. 42.6% are female, 57.4% are male, average age 54.5. Top regions: California, Texas, Florida. Top brand affinities: Scratching post, KiwiCo, JibJab, Hideo Nomo, Israel.
The average Boz Scaggs fan in United States is 54.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scratching post, KiwiCo, JibJab, with strongest over-indexing on Scratching post (38.97× the country average). Demographically, the Boz Scaggs audience skews more male with an average age of 54.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Boz Scaggs fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 54.5 |
| Estimated audience size | 884,956 |
Audience persona
The typical Boz Scaggs fan in United States is more male, around 54.5 years old, with strong Patriotism tendencies and a notable affinity for Scratching post.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 104,087 | 1.07× |
| Texas | 60,377 | 0.79× |
| Florida | 59,434 | 0.99× |
| New York | 43,737 | 0.88× |
| Pennsylvania | 36,939 | 1.24× |
| Ohio | 33,772 | 1.24× |
| North Carolina | 30,784 | 1.16× |
| Illinois | 26,193 | 0.89× |
| Michigan | 25,098 | 1.08× |
| Georgia | 24,180 | 0.89× |
| New Jersey | 23,237 | 1.03× |
| Massachusetts | 21,259 | 1.22× |
| Tennessee | 19,422 | 1.09× |
| Virginia | 19,154 | 0.89× |
| Arizona | 18,788 | 1.04× |
| Washington | 17,001 | 0.96× |
| Indiana | 15,797 | 0.98× |
| South Carolina | 15,230 | 1.14× |
| Wisconsin | 14,732 | 1.11× |
| Missouri | 14,420 | 1.01× |
| Minnesota | 14,347 | 1.13× |
| Colorado | 13,902 | 1× |
| Maryland | 13,256 | 0.87× |
| Alabama | 13,075 | 1.06× |
| Connecticut | 13,027 | 1.47× |
| Oregon | 12,355 | 1.22× |
| Louisiana | 11,186 | 0.98× |
| Kentucky | 10,964 | 0.99× |
| Oklahoma | 9,686 | 0.99× |
| Nevada | 8,047 | 0.94× |
| Iowa | 7,305 | 1× |
| Mississippi | 6,808 | 0.93× |
| Kansas | 6,536 | 0.94× |
| Arkansas | 6,479 | 0.89× |
| Utah | 5,155 | 0.65× |
| New Hampshire | 4,721 | 1.35× |
| New Mexico | 4,672 | 1.05× |
| Maine | 4,238 | 1.34× |
| Nebraska | 3,904 | 0.88× |
| Idaho | 3,863 | 0.87× |
| Hawaii | 3,835 | 1.01× |
| West Virginia | 3,747 | 0.91× |
| Rhode Island | 3,401 | 1.21× |
| Delaware | 2,799 | 1.15× |
| Montana | 2,279 | 0.93× |
| Washington, District of Columbia | 1,900 | 0.71× |
| Vermont | 1,722 | 1.11× |
| South Dakota | 1,437 | 0.7× |
| North Dakota | 1,308 | 0.72× |
| Alaska | 1,035 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scratching post | 38.97× | Pets & Animals |
| KiwiCo | 13.68× | Kids & Family |
| JibJab | 8.99× | Internet & Social Media |
| Hideo Nomo | 28.3× | Sports |
| Israel | 2.71× | Travel & Leisure |
| Wedgwood | 20.44× | Home & Garden |
| Home Delivery | 3.73× | Food & Beverages |
| Rosie the Riveter | 20.36× | Business & Career |
| Alaska | 1.68× | Travel & Leisure |
| Whataburger | 1.67× | Food & Beverages |
| Cummerbund | 18.61× | Fashion & Accessoires |
| On the Border Mexican Grill & Cantina | 5.71× | Food & Beverages |
| Elsword | 13× | Games |
| International Klein Blue | 24.69× | Home & Garden |
| Anderson Silva (kickboxer) | 7.42× | Sports |
| Mukluk | 21.64× | Fashion & Accessoires |
| Home staging | 3.63× | Home & Garden |
| Unique Gifts | 1.6× | Shopping |
| Nipsey Hussle | 3.9× | Music & Radio |
| Columbia, Missouri | 6.34× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| Community Orientation | OPEN | 1.44 |
| Tradition | CONSERVATISM | 1.38 |
| Sustainability | BALANCE | 1.28 |
| Spirituality | BALANCE | 1.28 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.9% |
| United Kingdom | 5.3% |
| Japan | 4.1% |
See Boz Scaggs audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Boz Scaggs have in United States?
Boz Scaggs has an estimated audience of 884,956 people in United States, concentrated in California and Texas.
What is the gender split and age of Boz Scaggs fans?
42.6% of Boz Scaggs fans are female, 57.4% are male, with an average age of 54.5 years.
Which brands do Boz Scaggs fans like most?
Boz Scaggs fans show strongest brand affinity for Scratching post (38.97×), KiwiCo (13.68×), and JibJab (8.99×) over the country average.
Where do Boz Scaggs fans live in United States?
Boz Scaggs fans in United States are most concentrated in California (reach 104,087), Texas (reach 60,377), and Florida (reach 59,434). These three regions account for the largest share of the active audience.
What other brands do Boz Scaggs fans also like?
Beyond Boz Scaggs itself, the audience over-indexes on KiwiCo (13.68×), JibJab (8.99×), Hideo Nomo (28.3×), and Israel (2.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Boz Scaggs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.