Carlsbad, California Audience in United States

Carlsbad, California logo

Carlsbad, California has an estimated audience of 1,637,576 people in United States. 65.1% are female, 34.9% are male, average age 41.9. Top regions: California, Texas, New Mexico. Top brand affinities: Justice, Nasal cavity, Bulacan, Bruklinas, Cachorros.

The average Carlsbad, California fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New Mexico. Top brand affinities include Justice, Nasal cavity, Bulacan, with strongest over-indexing on Justice (1.73× the country average). Demographically, the Carlsbad, California audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Carlsbad, California fans

Demographic split for Carlsbad, California audience in United States
MetricValue
Female65.1%
Male34.9%
Average age41.9
Estimated audience size1,637,576

Audience persona

The typical Carlsbad, California fan in United States is more female, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Carlsbad, California in United States
RegionReachAffinity
California1,072,4935.96×
Texas165,7451.18×
New Mexico113,92013.87×
Arizona100,5633.01×
Florida49,1510.44×
New York48,5620.53×
Washington33,1051.01×
Nevada31,8732.01×
Illinois30,5410.56×
Colorado28,6371.11×
Pennsylvania22,5050.41×
Georgia21,5640.43×
North Carolina20,9900.43×
Virginia20,7810.52×
Massachusetts20,0210.62×
Ohio19,6450.39×
New Jersey19,0860.46×
Oregon18,2210.97×
Michigan17,9770.42×
Utah16,8921.15×
Tennessee14,2980.44×
Minnesota14,1190.6×
Indiana13,7180.46×
Missouri13,4440.51×
Wisconsin12,5680.51×
Maryland12,4020.44×
Oklahoma12,1820.67×
South Carolina10,4080.42×
Louisiana9,6330.46×
Alabama8,1190.35×
Idaho7,6550.93×
Connecticut7,5680.46×
Hawaii7,2891.04×
Kansas7,2670.56×
Kentucky7,0330.34×
Arkansas6,0300.45×
Iowa5,9300.44×
Nebraska3,9050.48×
Mississippi3,8480.29×
Washington, District of Columbia3,4790.71×
Montana3,1910.7×
New Hampshire2,6850.42×
Alaska2,6670.76×
Maine2,2010.38×
Rhode Island2,0180.39×
West Virginia1,8270.24×
South Dakota1,6040.42×
Wyoming1,5770.65×
Delaware1,2920.29×
North Dakota1,2880.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carlsbad, California audience
BrandAffinityCategory
Justice1.73×Politics & Society
Nasal cavity1.86×Health
Bulacan2.96×Travel & Leisure
Bruklinas2.75×Travel & Leisure
Cachorros1.71×Pets & Animals
Cacique1.52×Food & Beverages
Barclays Center1.53×Sports
Ext JS3.08×Technology & Electronics
Rajasthan1.65×Travel & Leisure
Church Community Builder4.92×Technology & Electronics
Otto Graham1.84×Sports
John Key2.1×Politics & Society
Omaha Storm Chasers1.65×Sports
Suikoden IV2.2×Games
James Butler (American football)2.27×Sports
The Radiators (American band)1.9×Music & Radio
Adventureland (Iowa)1.55×
Cagnes-sur-Mer1.75×Travel & Leisure
James M. Cain1.63×Literature
JBM1.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carlsbad, California audience
TraitClusterScore
SustainabilityBALANCE2.3
Sports ActivityPOWER1.98
Luxury OrientationPREMIUM1.43
TravellingTHRILL1.36
MindfulnessBALANCE1.35
Healthy LifestyleBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Carlsbad, California
CountryShare
United States79.6%
Canada3.8%
Australia3.6%

See Carlsbad, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Carlsbad, California have in United States?

Carlsbad, California has an estimated audience of 1,637,576 people in United States, concentrated in California and Texas.

What is the gender split and age of Carlsbad, California fans?

65.1% of Carlsbad, California fans are female, 34.9% are male, with an average age of 41.9 years.

Which brands do Carlsbad, California fans like most?

Carlsbad, California fans show strongest brand affinity for Justice (1.73×), Nasal cavity (1.86×), and Bulacan (2.96×) over the country average.

Where do Carlsbad, California fans live in United States?

Carlsbad, California fans in United States are most concentrated in California (reach 1,072,493), Texas (reach 165,745), and New Mexico (reach 113,920). These three regions account for the largest share of the active audience.

What other brands do Carlsbad, California fans also like?

Beyond Carlsbad, California itself, the audience over-indexes on Nasal cavity (1.86×), Bulacan (2.96×), Bruklinas (2.75×), and Cachorros (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carlsbad, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.