Cinco de Mayo Audience in United States

Cinco de Mayo logo

Cinco de Mayo has an estimated audience of 2,131,045 people in United States. 63.8% are female, 36.2% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Home construction.

The average Cinco de Mayo fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cinco de Mayo audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Event

Demographics of Cinco de Mayo fans

Demographic split for Cinco de Mayo audience in United States
MetricValue
Female63.8%
Male36.2%
Average age40.0
Estimated audience size2,131,045

Audience persona

The typical Cinco de Mayo fan in United States is more female, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cinco de Mayo in United States
RegionReachAffinity
California228,0970.97×
Texas198,9141.09×
Florida168,8271.17×
New York140,1551.18×
Tennessee88,8872.08×
Ohio83,9621.28×
Georgia80,4901.23×
Illinois79,6441.12×
Pennsylvania67,3700.94×
North Carolina66,6591.04×
Michigan65,9951.18×
Maryland59,5291.62×
Virginia53,1871.02×
New Jersey52,3170.97×
Arizona43,0070.99×
Indiana41,0381.05×
Washington39,0790.91×
Kentucky38,3951.44×
Louisiana38,1511.39×
South Carolina37,8441.18×
Missouri34,6641.01×
Alabama32,6561.1×
Massachusetts32,0180.76×
Wisconsin30,8320.96×
Colorado29,8690.89×
Mississippi27,4151.56×
Minnesota26,7130.87×
Oregon23,9510.98×
Connecticut22,1431.04×
Oklahoma21,1060.89×
Arkansas19,7071.12×
Nevada19,0860.93×
Iowa14,9450.85×
Kansas14,7040.88×
Utah13,2150.69×
Nebraska10,2040.95×
West Virginia10,0471.01×
New Mexico8,9040.83×
Hawaii8,3030.91×
Idaho7,9210.74×
New Hampshire7,0450.84×
Washington, District of Columbia5,9130.92×
Maine5,6790.74×
Delaware4,9770.85×
Rhode Island4,5040.66×
Montana4,1740.71×
Alaska3,4490.76×
South Dakota3,3120.67×
North Dakota3,1970.73×
Vermont2,3910.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cinco de Mayo audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.86×Music & Radio
Google Home11.88×Technology & Electronics
The Historian16.83×Literature
Home construction1.51×Home & Garden
Eurail16.92×Cars & Mobility
Parral, Chihuahua8.68×Travel & Leisure
Panama1.79×Travel & Leisure
Jabberwocky (band)4.32×Music & Radio
Evan Tanner16.95×Sports
Glasgow, Kentucky11.66×Travel & Leisure
Mie goreng15.89×Food & Beverages
charvel guitars13.02×Music & Radio
El Hijo del Santo12.93×Sports
Holly Hagan17.58×Movies & TV
Étouffée9.27×Food & Beverages
Dan Hardy11.72×Sports
Guayas Province12.51×Travel & Leisure
Eden Lake3.06×Movies & TV
Ezekiel Elliott2.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cinco de Mayo audience
TraitClusterScore
Family OrientationCONSERVATISM1.87
LGBTQ+ IdentityOPEN1.86
IndulgenceJOY1.57
Price SensitivityPREMIUM1.45
Urban LifestyleOPEN1.42
Career OrientationPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Cinco de Mayo
CountryShare
United States66.1%
Malaysia3.5%
Canada3.4%

See Cinco de Mayo audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Cinco de Mayo have in United States?

Cinco de Mayo has an estimated audience of 2,131,045 people in United States, concentrated in California and Texas.

What is the gender split and age of Cinco de Mayo fans?

63.8% of Cinco de Mayo fans are female, 36.2% are male, with an average age of 40.0 years.

Which brands do Cinco de Mayo fans like most?

Cinco de Mayo fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.86×), and Google Home (11.88×) over the country average.

Where do Cinco de Mayo fans live in United States?

Cinco de Mayo fans in United States are most concentrated in California (reach 228,097), Texas (reach 198,914), and Florida (reach 168,827). These three regions account for the largest share of the active audience.

What other brands do Cinco de Mayo fans also like?

Beyond Cinco de Mayo itself, the audience over-indexes on Mathcore (17.86×), Google Home (11.88×), The Historian (16.83×), and Home construction (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cinco de Mayo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.