classmates Audience in United States

classmates has an estimated audience of 685,308 people in United States. 61.3% are female, 38.7% are male, average age 53.8. Top regions: California, Texas, Florida. Top brand affinities: Local news, QVC, Life insurance, Health insurance, Home insurance.

The average classmates fan in United States is 53.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Local news, QVC, Life insurance, with strongest over-indexing on Local news (1.72× the country average). Demographically, the classmates audience skews more female with an average age of 53.8, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of classmates fans

Demographic split for classmates audience in United States
MetricValue
Female61.3%
Male38.7%
Average age53.8
Estimated audience size685,308

Audience persona

The typical classmates fan in United States is more female, around 53.8 years old, with strong Tradition tendencies and a notable affinity for Local news.

Top regions in United States

Top regions ranked by reach for classmates in United States
RegionReachAffinity
California79,9511.06×
Texas61,7591.05×
Florida39,2980.85×
Pennsylvania28,3751.23×
New York26,5340.69×
Ohio25,2461.2×
Illinois23,4231.03×
Colorado19,4361.8×
New Jersey19,1601.1×
Georgia19,1410.91×
Michigan18,4031.03×
Washington18,0981.32×
North Carolina17,0900.83×
Virginia16,0370.96×
Arizona15,6091.12×
Indiana15,3011.22×
Tennessee11,8900.86×
Oklahoma11,0381.45×
Oregon10,5091.34×
Missouri10,0840.91×
South Carolina10,0720.98×
Wisconsin9,5800.93×
Kentucky9,3651.09×
Maryland8,8200.75×
Nevada8,5891.3×
Massachusetts8,1720.61×
Alabama7,7770.81×
Connecticut7,4761.09×
Louisiana7,3500.83×
Minnesota6,8880.7×
Arkansas6,7291.19×
Kansas6,0841.13×
New Mexico5,2561.53×
Iowa5,0410.89×
Utah3,9160.64×
Rhode Island3,9151.79×
Mississippi3,8050.67×
West Virginia3,6831.15×
Idaho3,4100.99×
Maine3,1791.29×
New Hampshire2,6981×
Nebraska2,6260.76×
Delaware1,9261.02×
Hawaii1,8560.63×
Montana1,6480.87×
South Dakota1,3240.84×
Washington, District of Columbia9740.47×
North Dakota9070.64×
Vermont8790.73×
Wyoming7390.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for classmates audience
BrandAffinityCategory
Local news1.72×News
QVC2.07×Movies & TV
Life insurance1.68×Business & Career
Health insurance1.56×Business & Career
Home insurance1.61×Business & Career
Slow cooker1.87×Food & Beverages
Diabetes mellitus type 2 awareness2.18×Health
Traditional medicine1.6×Health
Comedy club1.53×Movies & TV
Amazon Kindle1.65×Literature
Meghan Markle1.72×Fashion & Accessoires
Photovoltaics1.54×Home & Garden
Coin Master2.34×Games
Royal family1.55×Politics & Society
Julia Roberts1.53×Movies & TV
Minions (film)1.52×Movies & TV
Blake Shelton1.8×Music & Radio
Bon Jovi1.92×Music & Radio
South by Southwest1.62×Business & Career
ExxonMobil1.99×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by classmates audience
TraitClusterScore
TraditionCONSERVATISM1.21
Need for SecurityCONSERVATISM1.08
Community OrientationOPEN1.07
Pet OwnershipJOY1.07
SpiritualityBALANCE1.06
Family OrientationCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for classmates
CountryShare
India27.8%
United States17.9%
Singapore7.2%

See classmates audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does classmates have in United States?

classmates has an estimated audience of 685,308 people in United States, concentrated in California and Texas.

What is the gender split and age of classmates fans?

61.3% of classmates fans are female, 38.7% are male, with an average age of 53.8 years.

Which brands do classmates fans like most?

classmates fans show strongest brand affinity for Local news (1.72×), QVC (2.07×), and Life insurance (1.68×) over the country average.

Where do classmates fans live in United States?

classmates fans in United States are most concentrated in California (reach 79,951), Texas (reach 61,759), and Florida (reach 39,298). These three regions account for the largest share of the active audience.

What other brands do classmates fans also like?

Beyond classmates itself, the audience over-indexes on QVC (2.07×), Life insurance (1.68×), Health insurance (1.56×), and Home insurance (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for classmates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.