Rascasse Audience Intelligence

classmates Audience in United States

A data profile of the people who buy, follow and care about classmates in United States — modelled from more than twelve digital signal sources. classmates has an estimated audience of 801,364 people in United States.

#20among Social media in United States#865among Website / Newspaper / Magazine in United States#294in Internet & Social Media

The average classmates fan in United States is 53.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Pinterest, X, with strongest over-indexing on Donald Trump (2.4× the country average).

Demographically, the classmates audience skews more female with an average age of 53.8, and over-indexes on personality traits such as Family Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical classmates fan in United States is more female, around 53.8 years old, with strong Family Orientation tendencies and a notable affinity for Donald Trump.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the classmates profile in United States.

Audience size
801K
in United States
Gender
61.3%♀
38.7% male
Age
53.8
average years
Country rank
#27427
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of classmates

61.3% are female, 38.7% are male, average age 53.8.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for classmates audience in United States
MetricValue
Female61.3%
Male38.7%
Average age53.8
Estimated audience size801,364
Fig. 03

Age distribution

Ø 53.8
average years
Age distribution of the classmates audience in United States
Age bracketShare%
16-190%
20-292%
30-399%
40-4929%
50+60%
Fig. 04

Worldwide distribution

20.0%

of the worldwide classmates audience comes from United States.

Worldwide audience distribution share by country for classmates
CountryShare
India27.0%
United States20.0%
Singapore6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the classmates audience in United States is strongest.

Fig. 05

Top regions by affinity

classmates fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~2K1.73×
02Rhode Island~4K1.66×
03New Mexico~5K1.52×
04Washington~20K1.36×
05Oklahoma~10K1.36×
06Delaware~2K1.32×
07Arizona~20K1.22×
08Arkansas~7K1.20×
09Alaska~2K1.18×
10Colorado~10K1.16×
11Ohio~20K1.15×
12Oregon~9K1.14×
13Michigan~20K1.13×
14Indiana~10K1.13×
15Kansas~6K1.13×
16Pennsylvania~30K1.12×
17Idaho~4K1.05×
18West Virginia~3K1.05×
19New Jersey~20K1.03×
20New Hampshire~3K1.03×
21California~80K1.00×
22Nevada~6K0.98×
23Texas~60K0.97×
24South Carolina~10K0.96×
25Connecticut~7K0.95×
26Vermont~1K0.95×
27Missouri~10K0.94×
28Kentucky~8K0.94×
29Iowa~5K0.94×
30Florida~40K0.93×
31Alabama~9K0.93×
32Montana~2K0.92×
33South Dakota~1K0.91×
34Illinois~20K0.89×
35Tennessee~10K0.88×
36Maine~2K0.88×
37Wisconsin~9K0.86×
38Georgia~20K0.84×
39Nebraska~3K0.81×
40Virginia~10K0.80×
41Mississippi~4K0.78×
42New York~30K0.77×
43Louisiana~7K0.77×
44North Carolina~20K0.76×
45Utah~5K0.76×
46Minnesota~7K0.73×
47Maryland~8K0.71×
48Hawaii~2K0.71×
49Massachusetts~9K0.66×
50Washington, District of Columbia~1K0.60×
Fig. 06

Affinity by region

Affinity by region — classmates, United States
0.60×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the classmates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for classmates audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden5.41×
02FedExBusiness & Career3.76×
03Solar energyHome & Garden3.34×
04PinterestInternet & Social Media2.65×
05Local newsNews2.42×
06Donald TrumpPolitics & Society2.40×
07Breaking newsMovies & TV2.38×
08EBayShopping2.37×
09Nonprofit organizationPolitics & Society2.34×
10CNNMovies & TV2.28×
11RecipesFood & Beverages2.15×
12InsuranceBusiness & Career2.15×
13XInternet & Social Media2.11×
14Health careBusiness & Career2.08×
15Home improvementHome & Garden2.05×
16MedicineBusiness & Career2.00×
17WalmartShopping1.97×
18SmartphonesTechnology & Electronics1.95×
19CookingFood & Beverages1.94×
20Alcoholic beveragesFood & Beverages1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the classmates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by classmates audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.31×
TraditionCONSERVATISM2.47×
Need for SecurityCONSERVATISM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by classmates audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.26×
ExtroversionTHRILL0.54×
MindfulnessBALANCE0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does classmates have in United States?

classmates has an estimated audience of 801,364 people in United States, concentrated in California and Texas.

02

What is the gender split and age of classmates fans?

61.3% of classmates fans are female, 38.7% are male, with an average age of 53.8 years.

03

Which brands do classmates fans like most?

classmates fans show strongest brand affinity for Donald Trump (2.4×), Pinterest (2.65×), and X (2.11×) over the country average.

04

Where do classmates fans live in United States?

classmates fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do classmates fans also like?

Beyond classmates itself, the audience over-indexes on Pinterest (2.65×), X (2.11×), Cooking (1.94×), and Weather forecasting (5.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See classmates audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for classmates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →