classmates Audience in United States
classmates has an estimated audience of 685,308 people in United States. 61.3% are female, 38.7% are male, average age 53.8. Top regions: California, Texas, Florida. Top brand affinities: Jack White, Edward Norton, Cachorros, Cachaça, Indiana University School of Medicine.
The average classmates fan in United States is 53.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jack White, Edward Norton, Cachorros, with strongest over-indexing on Jack White (1.51× the country average). Demographically, the classmates audience skews more female with an average age of 53.8, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of classmates fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 53.8 |
| Estimated audience size | 685,308 |
Audience persona
The typical classmates fan in United States is more female, around 53.8 years old, with strong Tradition tendencies and a notable affinity for Jack White.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 79,951 | 1.06× |
| Texas | 61,759 | 1.05× |
| Florida | 39,298 | 0.85× |
| Pennsylvania | 28,375 | 1.23× |
| New York | 26,534 | 0.69× |
| Ohio | 25,246 | 1.2× |
| Illinois | 23,423 | 1.03× |
| Colorado | 19,436 | 1.8× |
| New Jersey | 19,160 | 1.1× |
| Georgia | 19,141 | 0.91× |
| Michigan | 18,403 | 1.03× |
| Washington | 18,098 | 1.32× |
| North Carolina | 17,090 | 0.83× |
| Virginia | 16,037 | 0.96× |
| Arizona | 15,609 | 1.12× |
| Indiana | 15,301 | 1.22× |
| Tennessee | 11,890 | 0.86× |
| Oklahoma | 11,038 | 1.45× |
| Oregon | 10,509 | 1.34× |
| Missouri | 10,084 | 0.91× |
| South Carolina | 10,072 | 0.98× |
| Wisconsin | 9,580 | 0.93× |
| Kentucky | 9,365 | 1.09× |
| Maryland | 8,820 | 0.75× |
| Nevada | 8,589 | 1.3× |
| Massachusetts | 8,172 | 0.61× |
| Alabama | 7,777 | 0.81× |
| Connecticut | 7,476 | 1.09× |
| Louisiana | 7,350 | 0.83× |
| Minnesota | 6,888 | 0.7× |
| Arkansas | 6,729 | 1.19× |
| Kansas | 6,084 | 1.13× |
| New Mexico | 5,256 | 1.53× |
| Iowa | 5,041 | 0.89× |
| Utah | 3,916 | 0.64× |
| Rhode Island | 3,915 | 1.79× |
| Mississippi | 3,805 | 0.67× |
| West Virginia | 3,683 | 1.15× |
| Idaho | 3,410 | 0.99× |
| Maine | 3,179 | 1.29× |
| New Hampshire | 2,698 | 1× |
| Nebraska | 2,626 | 0.76× |
| Delaware | 1,926 | 1.02× |
| Hawaii | 1,856 | 0.63× |
| Montana | 1,648 | 0.87× |
| South Dakota | 1,324 | 0.84× |
| Washington, District of Columbia | 974 | 0.47× |
| North Dakota | 907 | 0.64× |
| Vermont | 879 | 0.73× |
| Wyoming | 739 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jack White | 1.51× | Movies & TV |
| Edward Norton | 1.6× | Movies & TV |
| Cachorros | 1.71× | Pets & Animals |
| Cachaça | 2.18× | Food & Beverages |
| Indiana University School of Medicine | 1.72× | Business & Career |
| Assisi | 1.54× | Travel & Leisure |
| Seven Sister States | 1.8× | |
| Tabriz | 1.99× | Travel & Leisure |
| Assassin's Creed II: Discovery | 1.52× | Games |
| Beardyman | 1.62× | Music & Radio |
| University of Cádiz | 1.56× | Business & Career |
| Itapeva, São Paulo | 1.52× | |
| Lin Chih-sheng | 2.07× | Sports |
| FC Dinamo II București | 1.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.21 |
| Need for Security | CONSERVATISM | 1.08 |
| Community Orientation | OPEN | 1.07 |
| Pet Ownership | JOY | 1.07 |
| Spirituality | BALANCE | 1.06 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 27.8% |
| United States | 17.9% |
| Singapore | 7.2% |
See classmates audiences in other countries
More Social media audiences in United States
Frequently asked questions
How many fans does classmates have in United States?
classmates has an estimated audience of 685,308 people in United States, concentrated in California and Texas.
What is the gender split and age of classmates fans?
61.3% of classmates fans are female, 38.7% are male, with an average age of 53.8 years.
Which brands do classmates fans like most?
classmates fans show strongest brand affinity for Jack White (1.51×), Edward Norton (1.6×), and Cachorros (1.71×) over the country average.
Where do classmates fans live in United States?
classmates fans in United States are most concentrated in California (reach 79,951), Texas (reach 61,759), and Florida (reach 39,298). These three regions account for the largest share of the active audience.
What other brands do classmates fans also like?
Beyond classmates itself, the audience over-indexes on Edward Norton (1.6×), Cachorros (1.71×), Cachaça (2.18×), and Indiana University School of Medicine (1.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for classmates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.