Rascasse Audience Intelligence

Clubhouse Audience in United States

A data profile of the people who buy, follow and care about Clubhouse in United States — modelled from more than twelve digital signal sources. Clubhouse has an estimated audience of 1,163,072 people in United States.

#19among Social media in United States#655among Website / Newspaper / Magazine in United States#244in Internet & Social Media

The average Clubhouse fan in United States is 34.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include TikTok, Snapchat, Google Drive, with strongest over-indexing on TikTok (2.66× the country average).

Demographically, the Clubhouse audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clubhouse fan in United States is more female, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clubhouse profile in United States.

Audience size
1.2M
in United States
Gender
56.3%♀
43.7% male
Age
34.1
average years
Country rank
#21329
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+144%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Clubhouse

56.3% are female, 43.7% are male, average age 34.1.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Clubhouse audience in United States
MetricValue
Female56.3%
Male43.7%
Average age34.1
Estimated audience size1,163,072
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Clubhouse audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Clubhouse audience comes from United States.

Worldwide audience distribution share by country for Clubhouse
CountryShare
United States25.9%
India15.7%
China6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clubhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Clubhouse fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K6.76×
02Florida~100K1.78×
03Illinois~60K1.75×
04Montana~5K1.70×
05California~200K1.57×
06Washington~30K1.51×
07North Carolina~50K1.48×
08New Jersey~40K1.46×
09Oklahoma~20K1.32×
10Nevada~10K1.32×
11South Dakota~3K1.27×
12New York~70K1.13×
13Ohio~40K1.11×
14Massachusetts~20K1.10×
15Pennsylvania~40K1.02×
16Georgia~30K1.02×
17Connecticut~10K0.97×
18Kentucky~10K0.96×
19North Dakota~2K0.95×
20Indiana~20K0.89×
21Utah~8K0.87×
22Hawaii~4K0.87×
23Virginia~20K0.86×
24South Carolina~10K0.85×
25Alabama~10K0.85×
26Louisiana~10K0.82×
27Oregon~10K0.81×
28Delaware~2K0.80×
29Missouri~10K0.79×
30Alaska~2K0.79×
31Vermont~1K0.79×
32Arizona~20K0.77×
33Maryland~10K0.74×
34Wisconsin~10K0.74×
35Washington, District of Columbia~2K0.74×
36Minnesota~10K0.72×
37Mississippi~6K0.72×
38Tennessee~10K0.71×
39New Hampshire~3K0.71×
40Maine~3K0.71×
41Arkansas~6K0.70×
42Rhode Island~2K0.70×
43Michigan~20K0.69×
44West Virginia~3K0.67×
45Colorado~10K0.66×
46Kansas~5K0.66×
47Idaho~3K0.66×
48Nebraska~3K0.65×
49New Mexico~3K0.65×
50Iowa~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Clubhouse, United States
0.63×1.00×6.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clubhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clubhouse audience
#·InterestCategoryAffinity×
01International educationBusiness & Career7.30×
02KeshaMusic & Radio4.64×
03Influencer marketingInternet & Social Media4.15×
04Scarface (1983 film)Movies & TV3.90×
05Disneyland ParisTravel & Leisure3.42×
06SnapchatInternet & Social Media3.04×
07PandoraFashion & Accessoires2.70×
08TikTokInternet & Social Media2.66×
09Affiliate marketingBusiness & Career2.27×
10Ariana GrandeMusic & Radio2.03×
11DancehallsMusic & Radio1.89×
12Diane KeatonMovies & TV1.76×
13Google DriveTechnology & Electronics1.75×
14Anime and manga fandomLiterature1.72×
15Digital photographyBusiness & Career1.71×
16Hair ExtensionsBeauty & Wellness1.68×
17Hair straighteningBeauty & Wellness1.65×
18InnovationBusiness & Career1.58×
19RadioTechnology & Electronics1.55×
20Lace wigBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clubhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clubhouse audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
Community OrientationOPEN1.25×
IndulgenceJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clubhouse audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
CreativityOPEN0.94×
Healthy LifestyleBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clubhouse have in United States?

Clubhouse has an estimated audience of 1,163,072 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Clubhouse fans?

56.3% of Clubhouse fans are female, 43.7% are male, with an average age of 34.1 years.

03

Which brands do Clubhouse fans like most?

Clubhouse fans show strongest brand affinity for TikTok (2.66×), Snapchat (3.04×), and Google Drive (1.75×) over the country average.

04

Where do Clubhouse fans live in United States?

Clubhouse fans in United States are most concentrated in Texas (reach ~600K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Clubhouse fans also like?

Beyond Clubhouse itself, the audience over-indexes on Snapchat (3.04×), Google Drive (1.75×), International education (7.3×), and Influencer marketing (4.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See Clubhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clubhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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