Clubhouse Audience in United States

Clubhouse has an estimated audience of 1,092,847 people in United States. 52.7% are female, 47.3% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average Clubhouse fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (10.64× the country average). Demographically, the Clubhouse audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of Clubhouse fans

Demographic split for Clubhouse audience in United States
MetricValue
Female52.7%
Male47.3%
Average age37.0
Estimated audience size1,092,847

Audience persona

The typical Clubhouse fan in United States is balanced, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Clubhouse in United States
RegionReachAffinity
California132,8241.11×
Texas98,2121.05×
Florida98,2101.33×
New York89,2101.46×
North Carolina56,3171.71×
Ohio55,9061.66×
Georgia48,7641.45×
Pennsylvania45,6181.24×
Illinois40,0221.1×
Virginia35,4771.33×
New Jersey32,2381.16×
Michigan23,6070.83×
Kentucky23,0231.68×
Indiana20,2811.02×
Arizona18,6590.84×
Massachusetts18,2690.85×
South Carolina17,7171.08×
Washington17,6150.8×
Tennessee17,3350.79×
Maryland17,3010.92×
Missouri17,2340.98×
Alabama16,1841.06×
Louisiana15,2471.08×
Colorado14,7320.86×
Connecticut14,4841.32×
Wisconsin14,0750.86×
Oregon13,3231.06×
Minnesota12,6240.81×
Oklahoma11,9780.99×
Utah10,6621.09×
Nevada8,5930.81×
Mississippi7,3200.81×
Arkansas6,9850.78×
Washington, District of Columbia6,4481.96×
Iowa6,1230.68×
Kansas5,7200.66×
Hawaii4,8031.02×
Montana4,2541.4×
South Dakota3,9051.55×
Nebraska3,6700.67×
Delaware3,5911.19×
New Mexico3,5650.65×
Idaho3,4900.64×
Maine2,7510.7×
North Dakota2,4641.1×
New Hampshire2,3400.54×
West Virginia2,3270.46×
Rhode Island1,7670.51×
Vermont1,1530.6×
Alaska8310.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clubhouse audience
BrandAffinityCategory
Google Maps10.64×Internet & Social Media
Capital One9.46×Business & Career
Indeed.com8.9×Business & Career
CarGurus9.62×Cars & Mobility
Enterprise Rent-A-Car8.9×Cars & Mobility
Google News8.08×News
Circle K9.57×Shopping
Beetlejuice6.44×Movies & TV
Aaron Rodgers8.29×Sports
DeviantArt9.12×Internet & Social Media
AccuWeather7.62×Home & Garden
ICloud11.04×Technology & Electronics
Bruce Willis8.21×Movies & TV
Khan Academy9.48×Business & Career
Diane Keaton6.57×Movies & TV
Apple Store7.76×Shopping
Kia Sportage20.26×Cars & Mobility
Billy Bob Thornton8.4×Movies & TV
Margot Robbie8.45×Movies & TV
Google Earth8.92×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clubhouse audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.76
Early Adopter MentalityPOWER1.41
Social Media UsageJOY1.38
ExtroversionTHRILL1.28
Luxury OrientationPREMIUM1.28
Design AffinityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Clubhouse
CountryShare
United States25.8%
India14.5%
China6.9%

See Clubhouse audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does Clubhouse have in United States?

Clubhouse has an estimated audience of 1,092,847 people in United States, concentrated in California and Texas.

What is the gender split and age of Clubhouse fans?

52.7% of Clubhouse fans are female, 47.3% are male, with an average age of 37.0 years.

Which brands do Clubhouse fans like most?

Clubhouse fans show strongest brand affinity for Google Maps (10.64×), Capital One (9.46×), and Indeed.com (8.9×) over the country average.

Where do Clubhouse fans live in United States?

Clubhouse fans in United States are most concentrated in California (reach 132,824), Texas (reach 98,212), and Florida (reach 98,210). These three regions account for the largest share of the active audience.

What other brands do Clubhouse fans also like?

Beyond Clubhouse itself, the audience over-indexes on Capital One (9.46×), Indeed.com (8.9×), CarGurus (9.62×), and Enterprise Rent-A-Car (8.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clubhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.