Clubhouse Audience in United States
Clubhouse has an estimated audience of 1,092,847 people in United States. 52.7% are female, 47.3% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Governor of Michigan, Vocal harmony, Elsword.
The average Clubhouse fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Governor of Michigan, with strongest over-indexing on Goop (8.85× the country average). Demographically, the Clubhouse audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Clubhouse fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 37.0 |
| Estimated audience size | 1,092,847 |
Audience persona
The typical Clubhouse fan in United States is balanced, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 132,824 | 1.11× |
| Texas | 98,212 | 1.05× |
| Florida | 98,210 | 1.33× |
| New York | 89,210 | 1.46× |
| North Carolina | 56,317 | 1.71× |
| Ohio | 55,906 | 1.66× |
| Georgia | 48,764 | 1.45× |
| Pennsylvania | 45,618 | 1.24× |
| Illinois | 40,022 | 1.1× |
| Virginia | 35,477 | 1.33× |
| New Jersey | 32,238 | 1.16× |
| Michigan | 23,607 | 0.83× |
| Kentucky | 23,023 | 1.68× |
| Indiana | 20,281 | 1.02× |
| Arizona | 18,659 | 0.84× |
| Massachusetts | 18,269 | 0.85× |
| South Carolina | 17,717 | 1.08× |
| Washington | 17,615 | 0.8× |
| Tennessee | 17,335 | 0.79× |
| Maryland | 17,301 | 0.92× |
| Missouri | 17,234 | 0.98× |
| Alabama | 16,184 | 1.06× |
| Louisiana | 15,247 | 1.08× |
| Colorado | 14,732 | 0.86× |
| Connecticut | 14,484 | 1.32× |
| Wisconsin | 14,075 | 0.86× |
| Oregon | 13,323 | 1.06× |
| Minnesota | 12,624 | 0.81× |
| Oklahoma | 11,978 | 0.99× |
| Utah | 10,662 | 1.09× |
| Nevada | 8,593 | 0.81× |
| Mississippi | 7,320 | 0.81× |
| Arkansas | 6,985 | 0.78× |
| Washington, District of Columbia | 6,448 | 1.96× |
| Iowa | 6,123 | 0.68× |
| Kansas | 5,720 | 0.66× |
| Hawaii | 4,803 | 1.02× |
| Montana | 4,254 | 1.4× |
| South Dakota | 3,905 | 1.55× |
| Nebraska | 3,670 | 0.67× |
| Delaware | 3,591 | 1.19× |
| New Mexico | 3,565 | 0.65× |
| Idaho | 3,490 | 0.64× |
| Maine | 2,751 | 0.7× |
| North Dakota | 2,464 | 1.1× |
| New Hampshire | 2,340 | 0.54× |
| West Virginia | 2,327 | 0.46× |
| Rhode Island | 1,767 | 0.51× |
| Vermont | 1,153 | 0.6× |
| Alaska | 831 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 8.85× | Internet & Social Media |
| Grinch | 5.58× | Movies & TV |
| Governor of Michigan | 9.77× | Politics & Society |
| Vocal harmony | 5.71× | Music & Radio |
| Elsword | 20.26× | Games |
| Historic site | 4.63× | Arts & Culture |
| Wok | 7.06× | Food & Beverages |
| Combat sport | 1.64× | Sports |
| Bank account | 2.44× | Business & Career |
| Hibachi | 7.56× | Food & Beverages |
| No Escape (1994 film) | 10.78× | Movies & TV |
| Google Home | 6.15× | Technology & Electronics |
| Hipster | 8.82× | Politics & Society |
| Fairy godmother | 6.64× | Literature |
| Mathcore | 7.07× | Music & Radio |
| Harlow | 9.56× | Travel & Leisure |
| Grace Slick | 7.07× | Music & Radio |
| La Jolla | 7.29× | Travel & Leisure |
| TV Fanatic | 8.12× | Movies & TV |
| headspace | 6.83× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.76 |
| Early Adopter Mentality | POWER | 1.41 |
| Social Media Usage | JOY | 1.38 |
| Extroversion | THRILL | 1.28 |
| Luxury Orientation | PREMIUM | 1.28 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| India | 14.5% |
| China | 6.9% |
See Clubhouse audiences in other countries
More Social media audiences in United States
Frequently asked questions
How many fans does Clubhouse have in United States?
Clubhouse has an estimated audience of 1,092,847 people in United States, concentrated in California and Texas.
What is the gender split and age of Clubhouse fans?
52.7% of Clubhouse fans are female, 47.3% are male, with an average age of 37.0 years.
Which brands do Clubhouse fans like most?
Clubhouse fans show strongest brand affinity for Goop (8.85×), Grinch (5.58×), and Governor of Michigan (9.77×) over the country average.
Where do Clubhouse fans live in United States?
Clubhouse fans in United States are most concentrated in California (reach 132,824), Texas (reach 98,212), and Florida (reach 98,210). These three regions account for the largest share of the active audience.
What other brands do Clubhouse fans also like?
Beyond Clubhouse itself, the audience over-indexes on Grinch (5.58×), Governor of Michigan (9.77×), Vocal harmony (5.71×), and Elsword (20.26×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Clubhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.