Concord, New Hampshire Audience in United States

Concord, New Hampshire logo

Concord, New Hampshire has an estimated audience of 1,346,750 people in United States. 54.7% are female, 45.3% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Kerala, The Tree of Life (film), Pat's King of Steaks, Jc caylen.

The average Concord, New Hampshire fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Kerala, The Tree of Life (film), with strongest over-indexing on Alaska (3.83× the country average). Demographically, the Concord, New Hampshire audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Concord, New Hampshire fans

Demographic split for Concord, New Hampshire audience in United States
MetricValue
Female54.7%
Male45.3%
Average age38.7
Estimated audience size1,346,750

Audience persona

The typical Concord, New Hampshire fan in United States is balanced, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Concord, New Hampshire in United States
RegionReachAffinity
California231,4841.56×
Texas110,1140.95×
Florida80,3840.88×
New York66,1320.88×
North Carolina64,3251.59×
Massachusetts48,4701.83×
Illinois38,3030.85×
Ohio36,6190.88×
Pennsylvania36,4760.8×
Georgia33,6870.81×
Washington32,1491.19×
Michigan32,0190.91×
Virginia30,8370.94×
New Jersey29,0060.85×
Arizona25,1790.92×
Tennessee22,5780.84×
New Hampshire21,9154.13×
Indiana21,5560.88×
Maryland19,3890.84×
Missouri19,2370.89×
Colorado18,6300.88×
Maine16,1863.36×
Wisconsin15,9610.79×
South Carolina15,6040.77×
Oregon15,5471.01×
Minnesota14,4890.75×
Alabama13,5050.72×
Connecticut13,2710.98×
Kentucky13,0950.78×
Oklahoma12,8080.86×
Utah11,7600.98×
Louisiana11,5600.67×
Nevada11,3480.87×
Kansas8,9970.85×
Arkansas8,5980.77×
Iowa8,3970.76×
Mississippi7,2630.65×
West Virginia7,2441.16×
Idaho5,5520.82×
New Mexico4,8300.72×
Nebraska4,7400.7×
Hawaii4,2720.74×
Rhode Island3,8500.9×
Delaware3,0520.82×
Washington, District of Columbia2,9070.72×
Vermont2,7331.16×
Alaska2,6230.91×
Montana2,5980.7×
South Dakota1,9690.63×
North Dakota1,8110.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Concord, New Hampshire audience
BrandAffinityCategory
Alaska3.83×Travel & Leisure
Kerala1.52×Travel & Leisure
The Tree of Life (film)1.6×Movies & TV
Pat's King of Steaks2.05×
Jc caylen5.2×Internet & Social Media
John Stuart Mill1.8×Politics & Society
IWeb1.79×
JBS USA1.52×Food & Beverages
John Key2.17×Politics & Society
The Diving Bell and the Butterfly1.95×Movies & TV
Jura Mountains2×Travel & Leisure
James Butler (American football)1.83×Sports
Car of the Year1.6×Cars & Mobility
Grammy Award for Best Pop Vocal Album1.52×Music & Radio
JT Paintball1.56×
Shunji Iwai1.61×Movies & TV
Tate St Ives1.68×
Brive-la-Gaillarde1.53×
Mark Ingram, Jr.1.92×Sports
Hitoki Iwase1.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Concord, New Hampshire audience
TraitClusterScore
Career OrientationPOWER1.2
Family OrientationCONSERVATISM1.19
DIY MentalityTHRILL1.11
Community OrientationOPEN1.1
Price SensitivityPREMIUM1.09
Quality AwarenessPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Concord, New Hampshire
CountryShare
United States50.6%
Egypt11.3%
Bangladesh7.9%

See Concord, New Hampshire audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Concord, New Hampshire have in United States?

Concord, New Hampshire has an estimated audience of 1,346,750 people in United States, concentrated in California and Texas.

What is the gender split and age of Concord, New Hampshire fans?

54.7% of Concord, New Hampshire fans are female, 45.3% are male, with an average age of 38.7 years.

Which brands do Concord, New Hampshire fans like most?

Concord, New Hampshire fans show strongest brand affinity for Alaska (3.83×), Kerala (1.52×), and The Tree of Life (film) (1.6×) over the country average.

Where do Concord, New Hampshire fans live in United States?

Concord, New Hampshire fans in United States are most concentrated in California (reach 231,484), Texas (reach 110,114), and Florida (reach 80,384). These three regions account for the largest share of the active audience.

What other brands do Concord, New Hampshire fans also like?

Beyond Concord, New Hampshire itself, the audience over-indexes on Kerala (1.52×), The Tree of Life (film) (1.6×), Pat's King of Steaks (2.05×), and Jc caylen (5.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Concord, New Hampshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.