Covington, Kentucky Audience in United States

Covington, Kentucky logo

Covington, Kentucky has an estimated audience of 486,383 people in United States. 60.4% are female, 39.6% are male, average age 41.4. Top regions: Kentucky, Ohio, Indiana. Top brand affinities: Dog breed, Sinaloa, Graham Greene, Ken Griffey Jr., Nick Jr. (Australia).

The average Covington, Kentucky fan in United States is 41.4 years old, more female, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Ohio, Indiana. Top brand affinities include Dog breed, Sinaloa, Graham Greene, with strongest over-indexing on Dog breed (2.1× the country average). Demographically, the Covington, Kentucky audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Covington, Kentucky fans

Demographic split for Covington, Kentucky audience in United States
MetricValue
Female60.4%
Male39.6%
Average age41.4
Estimated audience size486,383

Audience persona

The typical Covington, Kentucky fan in United States is more female, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Covington, Kentucky in United States
RegionReachAffinity
Kentucky99,07816.25×
Ohio71,3904.76×
Indiana24,6122.77×
Illinois19,9421.23×
California17,6240.33×
Florida17,5180.53×
Texas17,4770.42×
Michigan15,7301.24×
Tennessee12,3091.26×
New York11,8800.44×
Georgia9,8500.66×
North Carolina8,6180.59×
Pennsylvania8,4180.51×
Virginia7,8250.66×
Missouri5,5870.71×
Massachusetts4,8770.51×
Alabama4,6620.69×
Washington4,5670.47×
New Jersey4,3200.35×
Wisconsin4,1090.56×
Colorado3,8760.51×
South Carolina3,7800.52×
Arizona3,6310.37×
Maryland3,5570.43×
Louisiana3,2200.51×
Minnesota2,7660.4×
West Virginia2,4581.09×
Oregon2,4140.43×
Utah2,3470.54×
Iowa2,3300.58×
Oklahoma2,3070.43×
Arkansas2,2160.55×
Mississippi2,1730.54×
Kansas1,7180.45×
Connecticut1,4980.31×
Nevada1,3290.28×
Idaho1,1040.45×
Washington, District of Columbia9910.68×
New Mexico9600.39×
Nebraska8580.35×
New Hampshire8210.43×
Alaska7960.76×
Maine7920.45×
Hawaii7030.34×
Montana6930.51×
South Dakota6840.61×
North Dakota6660.67×
Wyoming6450.89×
Rhode Island6340.41×
Vermont6240.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Covington, Kentucky audience
BrandAffinityCategory
Dog breed2.1×Pets & Animals
Sinaloa2.49×Travel & Leisure
Graham Greene2.67×Literature
Ken Griffey Jr.3.3×Sports
Nick Jr. (Australia)1.67×Kids & Family
The Tree of Life (film)1.55×Movies & TV
JBS USA1.84×Food & Beverages
William F. Buckley, Jr.1.81×
Larry Mullen, Jr.2.25×Music & Radio
Jbc1.71×Kids & Family
Gran Chaco1.54×Travel & Leisure
Reason Foundation1.89×Politics & Society
JC1.86×
Jebel Ali Free Zone1.61×Business & Career
J. B. Holmes1.65×Sports
Shepherd's Bush Empire2.06×Music & Radio
Brive-la-Gaillarde2.01×
Santa Coloma de Gramenet1.52×Travel & Leisure
Pips, Chips & Videoclips1.61×Music & Radio
Tonight with Boy Abunda1.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Covington, Kentucky audience
TraitClusterScore
Career OrientationPOWER1.28
Price SensitivityPREMIUM1.28
Family OrientationCONSERVATISM1.2
DIY MentalityTHRILL1.18
Community OrientationOPEN1.11
Need for SecurityCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Covington, Kentucky
CountryShare
United States98.6%
United Kingdom0.9%
Germany0.3%

See Covington, Kentucky audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Covington, Kentucky have in United States?

Covington, Kentucky has an estimated audience of 486,383 people in United States, concentrated in Kentucky and Ohio.

What is the gender split and age of Covington, Kentucky fans?

60.4% of Covington, Kentucky fans are female, 39.6% are male, with an average age of 41.4 years.

Which brands do Covington, Kentucky fans like most?

Covington, Kentucky fans show strongest brand affinity for Dog breed (2.1×), Sinaloa (2.49×), and Graham Greene (2.67×) over the country average.

Where do Covington, Kentucky fans live in United States?

Covington, Kentucky fans in United States are most concentrated in Kentucky (reach 99,078), Ohio (reach 71,390), and Indiana (reach 24,612). These three regions account for the largest share of the active audience.

What other brands do Covington, Kentucky fans also like?

Beyond Covington, Kentucky itself, the audience over-indexes on Sinaloa (2.49×), Graham Greene (2.67×), Ken Griffey Jr. (3.3×), and Nick Jr. (Australia) (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Covington, Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.