Dallas County, Texas Audience in United States
Dallas County, Texas has an estimated audience of 1,915,869 people in United States. 60.3% are female, 39.7% are male, average age 38.6. Top brand affinities: Nebraska, Leverage (TV series), George Mikan, James Stewart, Jr., Ohio State Buckeyes women's basketball.
Top brand affinities include Nebraska, Leverage (TV series), George Mikan, with strongest over-indexing on Nebraska (14.72× the country average). Demographically, the Dallas County, Texas audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Dallas County, Texas fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 38.6 |
| Estimated audience size | 1,915,869 |
Audience persona
The typical Dallas County, Texas fan in United States is more female, around 38.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nebraska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 14.72× | Travel & Leisure |
| Leverage (TV series) | 2.63× | Movies & TV |
| George Mikan | 5.63× | Sports |
| James Stewart, Jr. | 5.74× | Sports |
| Ohio State Buckeyes women's basketball | 1.59× | Sports |
| Toros de Tijuana | 2.86× | Sports |
| Lion of Judah | 1.56× | |
| Rafael Lovato Jr. | 4.4× | Sports |
| Caesarea | 1.74× | Travel & Leisure |
| Fist of Legend | 1.97× | Movies & TV |
| Jyväskylä | 4.4× | Travel & Leisure |
| Ext JS | 1.88× | Technology & Electronics |
| Cagayan | 1.55× | Travel & Leisure |
| Droop-E | 3.13× | Music & Radio |
| bumGenius | 1.9× | Kids & Family |
| St Matthew Passion | 1.7× | |
| The Boomtown Rats | 2.2× | Music & Radio |
| Jean-Marc Vallée | 1.76× | Movies & TV |
| Jebel Ali Free Zone | 1.83× | Business & Career |
| Naval Air Engineering Station Lakehurst | 3.5× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.38 |
| Career Orientation | POWER | 1.25 |
| Risk Appetite | THRILL | 1.12 |
| Luxury Orientation | PREMIUM | 1.12 |
| Need for Security | CONSERVATISM | 1.09 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.7% |
| Brazil | 0.2% |
| Germany | 0.1% |
See Dallas County, Texas audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dallas County, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.