Danica McKellar Audience in United States

Danica McKellar logo

Danica McKellar has an estimated audience of 1,818,253 people in United States. 49.4% are female, 50.6% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Pillow, Saving, Mortgage insurance, ABC 7 Chicago.

The average Danica McKellar fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Pillow, Saving, with strongest over-indexing on Whataburger (1.56× the country average). Demographically, the Danica McKellar audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Danica McKellar fans

Demographic split for Danica McKellar audience in United States
MetricValue
Female49.4%
Male50.6%
Average age41.2
Estimated audience size1,818,253

Audience persona

The typical Danica McKellar fan in United States is balanced, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Danica McKellar in United States
RegionReachAffinity
California173,1690.87×
Texas143,7080.92×
Florida137,5271.12×
New York92,0600.91×
Pennsylvania74,0801.21×
Ohio67,7821.21×
Illinois62,1631.03×
North Carolina55,3971.01×
Michigan52,4571.1×
Tennessee48,3891.33×
Georgia47,5460.85×
New Jersey44,0150.95×
Virginia41,0600.93×
Indiana38,2991.15×
Arizona37,7941.02×
Washington36,3791×
Missouri32,7341.12×
Massachusetts31,7460.89×
Wisconsin31,3291.15×
Alabama28,2331.11×
South Carolina27,7031.01×
Kentucky26,8511.18×
Maryland26,4520.85×
Minnesota26,3971.01×
Colorado25,7210.9×
Oklahoma22,3801.11×
Oregon21,0991.01×
Louisiana20,7490.88×
Connecticut17,6620.97×
Arkansas16,0591.07×
Iowa15,8781.06×
Nevada15,2240.87×
Kansas15,2181.06×
Utah15,1260.93×
Mississippi12,9920.87×
West Virginia10,1071.19×
Idaho9,8681.08×
Nebraska9,2591.02×
New Mexico9,1151×
Hawaii8,0911.04×
New Hampshire7,9151.1×
Maine6,8221.05×
Rhode Island5,3290.92×
Montana4,9460.98×
Delaware4,8380.96×
South Dakota4,5421.08×
North Dakota3,3230.89×
Alaska2,9020.75×
Washington, District of Columbia2,8710.53×
Vermont2,7290.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Danica McKellar audience
BrandAffinityCategory
Whataburger1.56×Food & Beverages
Pillow1.6×Home & Garden
Saving1.98×Business & Career
Mortgage insurance1.82×Business & Career
ABC 7 Chicago1.54×Movies & TV
Temple Grandin2.15×Literature
REO Speedwagon2.14×Music & Radio
Arutz Sheva1.61×News
Eindhoven1.6×Travel & Leisure
Gaelic football1.64×Sports
Buenavista (Madrid)2.07×Travel & Leisure
WSVN1.53×Movies & TV
Gary Clark, Jr.2.82×Music & Radio
Ironmongery1.89×Home & Garden
richard speight jr4.21×Movies & TV
Monroe Carell Jr. Children's Hospital at Vanderbilt3.36×Travel & Leisure
Assassin's Creed: Brotherhood1.75×Games
Assassin's Creed: Revelations1.5×Games
ABC iview2.4×Movies & TV
Pendleton, Oregon2.19×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Danica McKellar audience
TraitClusterScore
ExtroversionTHRILL1.38
Social Media UsageJOY1.36
Risk AppetiteTHRILL1.3
LGBTQ+ IdentityOPEN1.24
Convenience OrientationPREMIUM1.19
TraditionCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Danica McKellar
CountryShare
United States68.1%
Germany16.2%
United Kingdom4.3%

See Danica McKellar audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Danica McKellar have in United States?

Danica McKellar has an estimated audience of 1,818,253 people in United States, concentrated in California and Texas.

What is the gender split and age of Danica McKellar fans?

49.4% of Danica McKellar fans are female, 50.6% are male, with an average age of 41.2 years.

Which brands do Danica McKellar fans like most?

Danica McKellar fans show strongest brand affinity for Whataburger (1.56×), Pillow (1.6×), and Saving (1.98×) over the country average.

Where do Danica McKellar fans live in United States?

Danica McKellar fans in United States are most concentrated in California (reach 173,169), Texas (reach 143,708), and Florida (reach 137,527). These three regions account for the largest share of the active audience.

What other brands do Danica McKellar fans also like?

Beyond Danica McKellar itself, the audience over-indexes on Pillow (1.6×), Saving (1.98×), Mortgage insurance (1.82×), and ABC 7 Chicago (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Danica McKellar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.