Discworld Audience in United States
Discworld has an estimated audience of 355,980 people in United States. 44.5% are female, 55.5% are male, average age 44.4. Top regions: California, Texas, New York. Top brand affinities: Enfamil, Temple Grandin, Pendleton, Oregon, Ironmongery, Paul Dano.
The average Discworld fan in United States is 44.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Enfamil, Temple Grandin, Pendleton, Oregon, with strongest over-indexing on Enfamil (2.84× the country average). Demographically, the Discworld audience skews more male with an average age of 44.4, and over-indexes on personality traits such as LGBTQ+ Identity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic · Subtype: Video game
Demographics of Discworld fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 44.4 |
| Estimated audience size | 355,980 |
Audience persona
The typical Discworld fan in United States is more male, around 44.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Enfamil.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 33,584 | 0.86× |
| Texas | 22,146 | 0.72× |
| New York | 16,336 | 0.82× |
| Florida | 15,443 | 0.64× |
| Washington | 12,475 | 1.75× |
| Ohio | 10,875 | 0.99× |
| Pennsylvania | 10,759 | 0.9× |
| Illinois | 10,703 | 0.9× |
| Michigan | 10,066 | 1.08× |
| North Carolina | 9,655 | 0.9× |
| Virginia | 9,010 | 1.04× |
| Georgia | 8,693 | 0.79× |
| Massachusetts | 8,286 | 1.18× |
| Colorado | 7,676 | 1.37× |
| Oregon | 7,635 | 1.87× |
| Minnesota | 7,140 | 1.4× |
| Missouri | 6,624 | 1.15× |
| Tennessee | 6,389 | 0.89× |
| Indiana | 6,387 | 0.98× |
| Arizona | 6,277 | 0.86× |
| New Jersey | 6,258 | 0.69× |
| Maryland | 6,048 | 0.99× |
| Wisconsin | 5,771 | 1.08× |
| Kentucky | 4,527 | 1.01× |
| Utah | 4,333 | 1.36× |
| Oklahoma | 4,083 | 1.03× |
| Alabama | 3,901 | 0.78× |
| South Carolina | 3,679 | 0.69× |
| Louisiana | 3,170 | 0.69× |
| Kansas | 3,079 | 1.1× |
| Connecticut | 3,027 | 0.85× |
| Iowa | 2,972 | 1.01× |
| Arkansas | 2,604 | 0.89× |
| Nevada | 2,569 | 0.75× |
| Idaho | 2,162 | 1.21× |
| Maine | 1,738 | 1.36× |
| New Hampshire | 1,736 | 1.24× |
| Nebraska | 1,718 | 0.96× |
| Mississippi | 1,607 | 0.55× |
| West Virginia | 1,550 | 0.93× |
| New Mexico | 1,530 | 0.86× |
| Washington, District of Columbia | 1,170 | 1.09× |
| Hawaii | 1,161 | 0.76× |
| Montana | 1,144 | 1.16× |
| Alaska | 1,035 | 1.36× |
| Rhode Island | 1,002 | 0.88× |
| Vermont | 907 | 1.45× |
| Delaware | 628 | 0.64× |
| North Dakota | 597 | 0.82× |
| South Dakota | 565 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enfamil | 2.84× | Kids & Family |
| Temple Grandin | 2.85× | Literature |
| Pendleton, Oregon | 5.5× | Travel & Leisure |
| Ironmongery | 3.32× | Home & Garden |
| Paul Dano | 1.63× | Movies & TV |
| Italic languages | 1.67× | Politics & Society |
| Arutz Sheva | 1.54× | News |
| Falafel | 2.31× | Food & Beverages |
| Artillery | 2.77× | Music & Radio |
| Mike Conley, Jr. | 1.67× | Sports |
| Cadence | 1.59× | Technology & Electronics |
| British Grand Prix | 3.03× | Sports |
| aslan | 5.82× | Literature |
| Roaming | 2.37× | Technology & Electronics |
| Prozis | 1.81× | Shopping |
| Wacker Neuson | 2.59× | Business & Career |
| Real Time (Italy) | 3.12× | Movies & TV |
| Analog telephone adapter | 3.85× | |
| Ashley Monroe | 3.16× | Music & Radio |
| Catania | 1.77× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.07 |
| Individualism | JOY | 1.74 |
| Early Adopter Mentality | POWER | 1.72 |
| Sustainability | BALANCE | 1.5 |
| Social Media Usage | JOY | 1.5 |
| Tradition | CONSERVATISM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.0% |
| United Kingdom | 25.8% |
| Netherlands | 4.3% |
See Discworld audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
- Rings of Saturn (41,917,477)
- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
Frequently asked questions
How many fans does Discworld have in United States?
Discworld has an estimated audience of 355,980 people in United States, concentrated in California and Texas.
What is the gender split and age of Discworld fans?
44.5% of Discworld fans are female, 55.5% are male, with an average age of 44.4 years.
Which brands do Discworld fans like most?
Discworld fans show strongest brand affinity for Enfamil (2.84×), Temple Grandin (2.85×), and Pendleton, Oregon (5.5×) over the country average.
Where do Discworld fans live in United States?
Discworld fans in United States are most concentrated in California (reach 33,584), Texas (reach 22,146), and New York (reach 16,336). These three regions account for the largest share of the active audience.
What other brands do Discworld fans also like?
Beyond Discworld itself, the audience over-indexes on Temple Grandin (2.85×), Pendleton, Oregon (5.5×), Ironmongery (3.32×), and Paul Dano (1.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Discworld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.