D.O.A. Audience in United States
D.O.A. has an estimated audience of 596,643 people in United States. 23.5% are female, 76.5% are male, average age 37.0. Top brand affinities: Home equity, Israel, Dog breed, Alaska, Final Fantasy XIII (13).
Top brand affinities include Home equity, Israel, Dog breed, with strongest over-indexing on Home equity (20× the country average). Demographically, the D.O.A. audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Tradition, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of D.O.A. fans
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 37.0 |
| Estimated audience size | 596,643 |
Audience persona
The typical D.O.A. fan in United States is more male, around 37.0 years old, with strong Tradition tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 20× | Home & Garden |
| Israel | 6.48× | Travel & Leisure |
| Dog breed | 2.73× | Pets & Animals |
| Alaska | 3.17× | Travel & Leisure |
| Final Fantasy XIII (13) | 57.04× | Games |
| Monmouth County, New Jersey | 16.67× | Travel & Leisure |
| Winemaking | 7.22× | Food & Beverages |
| Elsword | 25.86× | Games |
| Palestine Polytechnic University | 31.45× | Business & Career |
| Goop | 7.76× | Internet & Social Media |
| Minnesota | 2.45× | Travel & Leisure |
| Clondalkin | 122.9× | Business & Career |
| JibJab | 7.2× | Internet & Social Media |
| Gift registry | 16.13× | Kids & Family |
| Home Delivery | 3.82× | Food & Beverages |
| Magazine (band) | 7.44× | Music & Radio |
| Moquegua | 13.85× | Travel & Leisure |
| Home staging | 5.16× | Home & Garden |
| Ghost the Musical | 25.37× | Music & Radio |
| Justice | 2.8× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.64 |
| Extroversion | THRILL | 1.51 |
| Individualism | JOY | 1.41 |
| Urban Lifestyle | OPEN | 1.38 |
| Early Adopter Mentality | POWER | 1.35 |
| LGBTQ+ Identity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 40.2% |
| United States | 14.1% |
| Japan | 11.6% |
See D.O.A. audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for D.O.A.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.