Dorothy Audience in United States

Dorothy logo

Dorothy has an estimated audience of 913,066 people in United States. 42.8% are female, 57.2% are male, average age 39.7. Top brand affinities: Halestorm, Deftones, Ozzy Osbourne, Slipknot (band), Hollywood Undead.

Top brand affinities include Halestorm, Deftones, Ozzy Osbourne, with strongest over-indexing on Halestorm (55.63× the country average). Demographically, the Dorothy audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Tradition.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Dorothy fans

Demographic split for Dorothy audience in United States
MetricValue
Female42.8%
Male57.2%
Average age39.7
Estimated audience size913,066

Audience persona

The typical Dorothy fan in United States is more male, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Halestorm.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dorothy audience
BrandAffinityCategory
Halestorm55.63×Music & Radio
Deftones25.73×Music & Radio
Ozzy Osbourne11.79×Music & Radio
Slipknot (band)21.23×Music & Radio
Hollywood Undead47.88×Music & Radio
Thandie Newton20×Movies & TV
Limp Bizkit19.47×Music & Radio
Babymetal30.76×Music & Radio
Three Days Grace27.01×Music & Radio
Autism Awareness9.22×Health
Diabetes mellitus awareness6.13×Health
Singer-songwriter3.52×Music & Radio
Kia Sportage18.05×Cars & Mobility
Die Antwoord31.18×Music & Radio
Falling in Reverse22.21×Music & Radio
Alice Cooper (band)15.9×Music & Radio
Avenged Sevenfold23.59×Music & Radio
Master P23.24×Music & Radio
Five Finger Death Punch27.38×Music & Radio
Volbeat35.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dorothy audience
TraitClusterScore
ExtroversionTHRILL1.65
TraditionCONSERVATISM1.25
Risk AppetiteTHRILL1.2
Social Media UsageJOY1.1
Early Adopter MentalityPOWER1.04
PatriotismCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Dorothy
CountryShare
United States46.3%
Brazil7.9%
United Kingdom7.3%

See Dorothy audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Dorothy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.